旅游演艺游客消费决策影响因素研究

发布时间：2018-09-04 10:00

【摘要】：旅游演艺作为旅游业的一种新业态,它的出现顺应了休闲消费市场的发展规律、丰富了旅游内涵、繁荣了旅游文化,具有殷实的消费市场和巨大的发展的潜力。故游客进行旅游演艺消费决策时经历了怎样的心理和行为过程,有哪些因素影响着这种特殊旅游产品的消费决策,其影响机制又是怎样的,这些都是旅游演艺发展中亟待解答的实际问题。本研究在文献阅读、实地访谈等方法的基础上,从认知需要、动机、产品知识、态度、情绪、口碑、参考群体及品牌知名度八个维度确定了量表。通过实地问卷调查获得了一手数据,并采用描述性统计信度分析、因子分析等数据分析方法进行分析。研究结果验证了旅游演艺游客消费决策的影响因素,为区域旅游演艺的发展提供参考依据。但由于时间、物力及知识能力的限制,本研究在数据收集、模型构建等方面还有待完善。
[Abstract]:As a new form of tourism, the appearance of tourism performing arts conforms to the law of the development of leisure consumption market, enriches the connotation of tourism, prospers tourism culture, and has rich and solid consumption market and great potential for development. So what kind of psychology and behavior process did the tourists experience when making the consumer decision of tourism performing arts, what factors influence the consumption decision of this special tourism product, and what kind of influence mechanism is it? These are the practical problems that need to be solved in the development of tourism performing arts. Based on the methods of literature reading and field interviews, this study determined the scale from eight dimensions: cognitive need, motivation, product knowledge, attitude, emotion, word of mouth, reference group and brand popularity. The primary data were obtained by field questionnaire, and the descriptive statistical reliability analysis, factor analysis and other data analysis methods were used to analyze the data. The results verify the influencing factors of tourist consumption decision and provide a reference for the development of regional tourism performing arts. However, due to the limitation of time, material resources and knowledge, this study needs to be improved in data collection and model building.
【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592;F274

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