面向大客户的旅游管理系统模式分析
发布时间：2018-09-05 16:14
【摘要】：在传统商务时代，，客户关系管理有很大的局限性，存在着客户资料保存不善、客户分类混乱、客户联系不够密切等问题。随着企业信息化的加深，电子商务已经应用在了各行各业，信息技术对旅游业的发展有很大作用，电子化的客户关系管理能更好的维护旅游公司与客户之间的关系。本文在大客户关系管理研究的基础上，对系统可行性、安全性进行了分析，根据系统逻辑设计、业务流程设计和实例研究的结果提出一个新的旅游信息系统模式。 客户是企业盈利的来源，大客户更是为企业贡献了大多数的利润，将大客户和合作伙伴都视作是企业的大客户，即买方大客户和卖方大客户，对这两种大客户的关系管理十分重要。基于大客户的旅游信息系统作为中介者将大客户与供应商联系起来，得到“三赢”的结果。 本文对系统用户做了完善的分类，按企业信息化的程度将大客户分为了两类，向有开放OA的客户提供植入式的接口，向信息化不够完善的客户提供公共的系统界面；在系统内部按合作伙伴供应的服务类型分为了六类；从系统管理人员的角度按其管理权限的不同赋予其不同的系统操作功能。 对于旅游公司而言，旅游信息系统从开发到运行维护都存在相当的难度和很高的成本，需要成功的处理好规模与效益的关系，在积累效益达到一定程度之后，再逐步的扩大规模。
[Abstract]:In the traditional business era, customer relationship management (CRM) has great limitations, such as poor preservation of customer data, confusion of customer classification, and lack of close relationship between customers. With the deepening of enterprise information, e-commerce has been applied in various industries, information technology has a great role in the development of tourism, electronic customer relationship management can better maintain the relationship between tourism companies and customers. Based on the research of large customer relationship management, this paper analyzes the feasibility and security of the system, and puts forward a new model of tourism information system according to the results of system logic design, business process design and case study. The customer is the source of the enterprise profit, the big customer has contributed most of the profit for the enterprise, regard the big customer and the partner as the big customer of the enterprise, namely the buyer big customer and the seller big customer, The relationship between these two major customers is very important. The tourism information system based on the big customer, as the intermediary, connects the big customer with the supplier, and obtains the result of "three wins". In this paper, the users of the system are classified into two categories according to the degree of enterprise informatization, providing the embedded interface to the customers with open OA, and providing the common system interface to the customers who are not perfect in information technology. It is divided into six categories according to the type of service provided by the partner within the system, and the system operation function is assigned to the system manager according to the different management authority from the point of view of the system manager. For tourism companies, tourism information systems from development to operation and maintenance have considerable difficulty and high cost, it is necessary to successfully handle the relationship between scale and efficiency, after the accumulation of benefits to a certain extent, And then gradually expand the scale.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F270.7;F590.6
本文编号：2224791
[Abstract]:In the traditional business era, customer relationship management (CRM) has great limitations, such as poor preservation of customer data, confusion of customer classification, and lack of close relationship between customers. With the deepening of enterprise information, e-commerce has been applied in various industries, information technology has a great role in the development of tourism, electronic customer relationship management can better maintain the relationship between tourism companies and customers. Based on the research of large customer relationship management, this paper analyzes the feasibility and security of the system, and puts forward a new model of tourism information system according to the results of system logic design, business process design and case study. The customer is the source of the enterprise profit, the big customer has contributed most of the profit for the enterprise, regard the big customer and the partner as the big customer of the enterprise, namely the buyer big customer and the seller big customer, The relationship between these two major customers is very important. The tourism information system based on the big customer, as the intermediary, connects the big customer with the supplier, and obtains the result of "three wins". In this paper, the users of the system are classified into two categories according to the degree of enterprise informatization, providing the embedded interface to the customers with open OA, and providing the common system interface to the customers who are not perfect in information technology. It is divided into six categories according to the type of service provided by the partner within the system, and the system operation function is assigned to the system manager according to the different management authority from the point of view of the system manager. For tourism companies, tourism information systems from development to operation and maintenance have considerable difficulty and high cost, it is necessary to successfully handle the relationship between scale and efficiency, after the accumulation of benefits to a certain extent, And then gradually expand the scale.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F270.7;F590.6
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本文编号：2224791
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