灾后汶川旅游业发展研究

发布时间：2018-09-07 15:42

【摘要】：旅游业被称为无烟产业,其对自然资源的依赖程度较高,因而,极易受到自然灾害的影响。近年来世界范围内自然灾害频发,旅游业也面临较为严峻的发展形势,以受自然灾害影响的旅游发展地为例,研究其灾后重建情况及旅游发展的策略和模式,以形成较完整的旅游地灾后重建及发展模式理论体系,有利于指导日趋频繁的旅游地灾后重建恢复工作。5.12大地震发生之后,汶川县旅游业遭受重创,在过去几年中,各政府相关部门以灾后重建为契机,重新确立旅游发展战略及目标,大力恢复和发展当地的旅游业。因此,分析汶川县旅游业灾后重建现状,总结其恢复建设的模式及发展经验,不仅对汶川当地制定下一步旅游业发展方针与政策具有一定的指导意义,而且对今后重大自然灾害后受灾地旅游业恢复重建思路亦有一定的参考价值。本文首先分析了汶川县地震前后旅游业状况,对汶川县发展旅游业优势、旅游业资源类型、特色旅游资源进行了总结和评价,并对震后旅游业受损状况进行了评估；然后通过SWOT分析法,分析了目前汶川旅游业发展的优势和劣势、机会和威胁；进而对汶川旅游业再发展战略进行了分析,并总结了汶川旅游灾后重建成就及经验；最后对汶川旅游业的发展提出了相应的对策建议。研究结果表明：震前汶川县旅游资源丰富,具有世界遗产大熊猫栖息地、中国民间艺术羌绣和动植物宝库三江生态风景区；震后新增地震遗址、地震文化等新兴旅游资源。震后经过三年多的发展,汶川旅游基础设施恢复提升、旅游品牌建设不断升级、旅游经济效益初见成效,并形成了独特的“汶川模式”。“汶川模式”的成功实施来自于,体制上坚持政府主导、政策倾斜、群众齐心；技术上坚持规划先行、严格实施、突出特色；实施上要求标准规范、树立品牌、升级调整；发展上以旅游为先导,调整和培育特色产业；内涵上坚持精神文明家园建设,注重灾后旅游“四个”文化。
[Abstract]:Tourism is called smokeless industry, which is highly dependent on natural resources, so it is easy to be affected by natural disasters. In recent years, with the frequent occurrence of natural disasters in the world, the tourism industry is also facing a severe development situation. Taking the tourism development areas affected by natural disasters as an example, the situation of post-disaster reconstruction and the strategies and models of tourism development are studied. In order to form a more complete theoretical system of post-disaster reconstruction and development model of tourist sites, it is helpful to guide the post-disaster reconstruction and recovery work of tourist destinations that are becoming more frequent. After the earthquake of 5.12, the tourism industry in Wenchuan County has suffered heavy losses. In the past few years, the tourism industry in Wenchuan County has suffered a heavy blow. Relevant government departments take post-disaster reconstruction as an opportunity to re-establish tourism development strategies and objectives, and vigorously restore and develop local tourism. Therefore, analyzing the present situation of tourism reconstruction after the disaster in Wenchuan County, summing up the pattern and development experience of its recovery construction, not only has certain guiding significance for the local people to formulate the next tourism development policy and policy. It also has some reference value for tourism recovery and reconstruction after major natural disasters in the future. This paper first analyzes the tourism situation before and after the Wenchuan earthquake, summarizes and evaluates the advantages, types and characteristics of tourism development in Wenchuan County, and evaluates the damaged situation of tourism after the earthquake. Then through the SWOT analysis, the paper analyzes the advantages and disadvantages, opportunities and threats of the development of the tourism industry in Wenchuan, then analyzes the re-development strategy of the tourism industry in Wenchuan, and summarizes the achievements and experiences of the reconstruction after the tourism disaster in Wenchuan. Finally, the paper puts forward the corresponding countermeasures and suggestions to the development of Wenchuan tourism. The results show that Wenchuan County is rich in tourism resources before the earthquake, with the world heritage giant panda habitat, Chinese folk art Qiang embroidery and Sanjiang Ecological Scenic spot of Animal and Plant Treasure, and the newly developed tourist resources such as earthquake sites, earthquake culture and so on. After more than three years' development, Wenchuan tourism infrastructure has been restored and upgraded, tourism brand construction has been upgraded, tourism economic benefits have been achieved, and a unique "Wenchuan model" has been formed. The successful implementation of the "Wenchuan Model" comes from the following aspects: insisting on the government leading, the policy inclining and the masses joining heart, insisting on the planning first, strictly implementing, highlighting the characteristics, demanding the standards and norms, establishing the brand, upgrading and adjusting; The development takes tourism as the guide, adjusts and cultivates the characteristic industry, adheres to the spiritual civilization homestead construction in the connotation, and pays attention to the "four" culture of the post-disaster tourism.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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