政府主导下派潭镇乡村旅游发展对策研究
发布时间：2018-09-10 09:18
【摘要】：随着国民经济的发展和人民生活水平的提高,旅游产业的发展越来越受到人民的关注,尤其是乡村旅游业的发展,具有一定的开发潜力,但是在乡村旅游产业发展的过程中,由于起步晚、起点低,导致乡村旅游基础设施和相关配套设施都不健全,要在激烈的市场竞争中得以生存,必须发挥政府的主导作用。本文以派潭镇乡村旅游业为案例,对其发展现状进行分析,找到本身的不足,充分发挥政府的作用,提出解决问题的相关对策,加强政府各方面的保障,为派潭镇乡村旅游产业的发展创造一个良好的环境。 本文首先介绍了乡村旅游的相关概念：乡村旅游的概念、旅游经济的概念和旅游开发的概念,提出了政府主导下旅游产业发展的公共治理理论、区域经济理论和外部性理论三个基础理论。接着对派潭镇乡村旅游发展现状进行分析,分析了派潭镇旅游开发的资源,包括地理位置、旅游资源、景区特点和文化底蕴,介绍目前的接待能力、运行情况以及旅游收入的开发情况,找出了派潭镇乡村旅游开发存在的问题,政府管理部门权责不明确、旅游基础设施落后、市场秩序混乱、从业人员素质低、培训力度不够,并且分析了乡村旅游发展中充分发挥政府主导作用的必要性。再次提出了政府在派潭镇乡村旅游开发的作用,加强政府对乡村旅游开发与管理的规划,加强政府在乡村旅游中的协调作用、引导作用和保护作用。对政府主导下派潭镇乡村旅游发展的对策进行研究,加强宣传,做好旅游推广和旅游规划；制定和完善乡村旅游规章制度；完善基础设施建设；规范旅游市场秩序；对旅游从业者进行教育培训以及引导旅游行业协会。最后提出了派潭镇乡村旅游开发的政策保障措施。 本文经过作者实际调研研究,理论与实际相结合,对派潭镇乡村旅游产业进行全面客观的分析,在本着解决派潭镇乡村旅游问题的前提下,作者提出了政府主导下派潭镇乡村旅游产业开发的对策和建议。虽然本文的资料来源于特定的区域,但同时对其他相似区域具有参考和借鉴意义。
[Abstract]:With the development of the national economy and the improvement of people's living standards, the development of tourism industry has attracted more and more people's attention, especially the development of rural tourism industry, which has a certain development potential. However, in the process of the development of rural tourism industry, due to its late start and low starting point, rural tourism infrastructure and related supporting facilities are all located. In order to survive in the fierce market competition, the government must play a leading role. This paper takes the rural tourism industry in Paitan Town as an example, analyzes its current development situation, finds its own shortcomings, gives full play to the role of the government, puts forward relevant countermeasures to solve the problem, strengthens the government's protection in all aspects, and provides rural tourism in Paitan Town. The development of tourism industry creates a good environment.
Firstly, this paper introduces the related concepts of rural tourism: the concept of rural tourism, the concept of tourism economy and the concept of tourism development, and puts forward three basic theories: public governance theory, regional economic theory and externality theory of tourism industry development under the guidance of the government. The resources of tourism development in Paitan Town, including geographical location, tourism resources, characteristics of scenic spots and cultural heritage, are introduced. The current reception capacity, operation and development of tourism revenue are introduced. The problems existing in rural tourism development in Paitan Town are found out. The power and responsibility of the government management departments are not clear, the tourism infrastructure is backward, and the market order is chaotic. This paper analyzes the necessity of giving full play to the leading role of the government in the development of rural tourism, puts forward the role of the government in the development of rural tourism in Paitan Town, strengthens the government's planning for the development and management of rural tourism, and strengthens the government's coordinating role, guiding role and protection in rural tourism. The paper studies the Countermeasures for the development of rural tourism in Tan Town under the guidance of the government, strengthens propaganda, makes tourism promotion and tourism planning, formulates and perfects rural tourism rules and regulations, improves infrastructure construction, standardizes tourism market order, educates and trains tourists and guides tourism industry associations. Out of Pak Tan town rural tourism development policy safeguards.
Based on the author's actual investigation and study, theory and practice, this paper makes a comprehensive and objective analysis of the rural tourism industry in Paitan Town. On the premise of solving the rural tourism problem in Paitan Town, the author puts forward some countermeasures and suggestions for the development of rural tourism industry in Paitan Town under the guidance of the government. But at the same time, it has reference and reference significance for other similar regions.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7;F327
本文编号：2234022
[Abstract]:With the development of the national economy and the improvement of people's living standards, the development of tourism industry has attracted more and more people's attention, especially the development of rural tourism industry, which has a certain development potential. However, in the process of the development of rural tourism industry, due to its late start and low starting point, rural tourism infrastructure and related supporting facilities are all located. In order to survive in the fierce market competition, the government must play a leading role. This paper takes the rural tourism industry in Paitan Town as an example, analyzes its current development situation, finds its own shortcomings, gives full play to the role of the government, puts forward relevant countermeasures to solve the problem, strengthens the government's protection in all aspects, and provides rural tourism in Paitan Town. The development of tourism industry creates a good environment.
Firstly, this paper introduces the related concepts of rural tourism: the concept of rural tourism, the concept of tourism economy and the concept of tourism development, and puts forward three basic theories: public governance theory, regional economic theory and externality theory of tourism industry development under the guidance of the government. The resources of tourism development in Paitan Town, including geographical location, tourism resources, characteristics of scenic spots and cultural heritage, are introduced. The current reception capacity, operation and development of tourism revenue are introduced. The problems existing in rural tourism development in Paitan Town are found out. The power and responsibility of the government management departments are not clear, the tourism infrastructure is backward, and the market order is chaotic. This paper analyzes the necessity of giving full play to the leading role of the government in the development of rural tourism, puts forward the role of the government in the development of rural tourism in Paitan Town, strengthens the government's planning for the development and management of rural tourism, and strengthens the government's coordinating role, guiding role and protection in rural tourism. The paper studies the Countermeasures for the development of rural tourism in Tan Town under the guidance of the government, strengthens propaganda, makes tourism promotion and tourism planning, formulates and perfects rural tourism rules and regulations, improves infrastructure construction, standardizes tourism market order, educates and trains tourists and guides tourism industry associations. Out of Pak Tan town rural tourism development policy safeguards.
Based on the author's actual investigation and study, theory and practice, this paper makes a comprehensive and objective analysis of the rural tourism industry in Paitan Town. On the premise of solving the rural tourism problem in Paitan Town, the author puts forward some countermeasures and suggestions for the development of rural tourism industry in Paitan Town under the guidance of the government. But at the same time, it has reference and reference significance for other similar regions.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7;F327
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