河北秦皇岛旅游业现状、问题与对策研究
发布时间：2018-10-13 08:48
【摘要】：在世界各国，旅游业越来越受到各国政府的重视，发展势头强劲。我国旅游贸易经过20多年的发展，已经发展成为我国第三产业的重要组成部分。后金融危机时代旅游业的发展对经济贡献越来越大。政府已经把旅游产业放在首要位置来抓，坚持把发展旅游贸易业这个支柱产业放到本地区经济社会发展的重要位置来考虑.在这种情况下，秦皇岛市的旅游业发展面临着前所未有的机遇和挑战。 本文以秦皇岛市旅游业现状以及游客满意度评价指标体系的建立为调查研究对象，探索了秦皇岛市旅游业现状中在大环境和小环境下的所具备的优劣条件，旨在发掘秦皇岛旅游业增长面临的深层次挑战，寻找目前秦皇岛市旅游业发展的机遇，从而提出相应的发展对策，从而推动秦皇岛市旅游业持续稳定快速增长。 本文运用西方经济学、统计学、计量经济学等相关理论和SWOT分析法、理论分析法、统计分析法、比较分析法、归纳总结法、定量和定性研究方法、实地考察法、访谈法，内容主要围绕秦皇岛旅游业发展背景的分析、数据的归纳整理、现状的考察、案例的对比，以及对游客满意度评价指标体系定量和定性研究等几个方面进行。主要研究成果是： 一是根据对秦皇岛市旅游业进行SWOT分析、理论分析等，研究得出秦皇岛市旅游服务贸易可以借助的优势和需要弥补或者避让的劣势，可以利用的当前大小环境的机遇和潜在的挑战，，提出秦皇岛旅游业发展的对策，包括政府的宏观政策调控、基础设施建设、人才培养等方面。 二是运用模糊数学的方法建立一套相对客观公正、科学合理的游客满意度评价体系，笔者通过大量的文献搜索以及走访调查征询专家意见建立了该游客满意度评价指标体系，并且在北戴河某个景区进行了现场调查走访100名国内外游客统计出数据，以该数据为例应用笔者的评价体系进行了统计分析计算得出该景点的游客满意度评价为“较好”。尽管笔者征求有关专家意见考虑了评价的导向性和客观性，但是由于调查人员有较大的随机性，所以该调查结果有一定的误差。采取此方法时应扩大数据的采集量针对不同的人群分别开展调查。 目前秦皇岛市旅游业虽然有一定程度的发展，但是依然存在许多不足之处，通过走访调查、查阅文献资料，找出秦皇岛市旅游业存在的问题，并在研究基础上提出应对策略。
[Abstract]:In the world, tourism is more and more the attention of governments, the momentum of development is strong. After more than 20 years' development, China's tourism trade has become an important part of China's tertiary industry. The development of tourism in the post-financial crisis era is contributing more and more to the economy. The government has put the tourism industry at the top of its agenda and insisted on putting the development of tourism and trade as a pillar industry in the economic and social development of the region. In this case, Qinhuangdao's tourism development is facing unprecedented opportunities and challenges. This paper takes the present situation of Qinhuangdao tourism industry and the establishment of tourist satisfaction evaluation index system as the research object, explores the advantages and disadvantages of Qinhuangdao tourism status in the big environment and small environment. The purpose of this paper is to explore the deep challenge of Qinhuangdao's tourism growth, to find out the opportunity of Qinhuangdao's tourism development at present, and to put forward the corresponding development countermeasures, so as to promote the Qinhuangdao's tourism industry to grow steadily and rapidly. This paper uses western economics, statistics, econometrics and other relevant theories and SWOT analysis, theoretical analysis, statistical analysis, comparative analysis, summing up, quantitative and qualitative research methods, field visits, interviews, The contents mainly focus on the analysis of the background of Qinhuangdao tourism development, the summarization of the data, the investigation of the present situation, the comparison of cases, and the quantitative and qualitative research on the evaluation index system of tourist satisfaction. The main research results are as follows: first, based on the SWOT analysis and theoretical analysis of Qinhuangdao tourism industry, the author draws the conclusion that Qinhuangdao tourism service trade can benefit from the advantages and disadvantages that need to be remedied or avoided. This paper puts forward the countermeasures of Qinhuangdao's tourism development, including the government's macro-policy control, infrastructure construction, talent training and so on. Secondly, using the method of fuzzy mathematics to establish a set of relatively objective and fair, scientific and reasonable evaluation system of tourist satisfaction, the author establishes the evaluation index system of tourist satisfaction through a large number of literature searches and visits and inquiries for expert opinions. And in Beidaihe Scenic spot, 100 tourists from home and abroad were investigated, and the data were analyzed by the author's evaluation system. The result shows that the tourist satisfaction evaluation of Beidaihe scenic spot is "good". Although the author has considered the orientation and objectivity of the evaluation in seeking the opinions of the experts concerned, the investigation results have some errors because of the larger randomness of the investigators. When adopting this method, we should expand the amount of data collected and carry out investigation for different groups of people. Although the tourism industry of Qinhuangdao has developed to a certain extent, there are still many deficiencies. Through the investigation and reference of literature, the problems in the tourism industry of Qinhuangdao are found out, and the countermeasures are put forward on the basis of the research.
【学位授予单位】：河北师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7
[Abstract]:In the world, tourism is more and more the attention of governments, the momentum of development is strong. After more than 20 years' development, China's tourism trade has become an important part of China's tertiary industry. The development of tourism in the post-financial crisis era is contributing more and more to the economy. The government has put the tourism industry at the top of its agenda and insisted on putting the development of tourism and trade as a pillar industry in the economic and social development of the region. In this case, Qinhuangdao's tourism development is facing unprecedented opportunities and challenges. This paper takes the present situation of Qinhuangdao tourism industry and the establishment of tourist satisfaction evaluation index system as the research object, explores the advantages and disadvantages of Qinhuangdao tourism status in the big environment and small environment. The purpose of this paper is to explore the deep challenge of Qinhuangdao's tourism growth, to find out the opportunity of Qinhuangdao's tourism development at present, and to put forward the corresponding development countermeasures, so as to promote the Qinhuangdao's tourism industry to grow steadily and rapidly. This paper uses western economics, statistics, econometrics and other relevant theories and SWOT analysis, theoretical analysis, statistical analysis, comparative analysis, summing up, quantitative and qualitative research methods, field visits, interviews, The contents mainly focus on the analysis of the background of Qinhuangdao tourism development, the summarization of the data, the investigation of the present situation, the comparison of cases, and the quantitative and qualitative research on the evaluation index system of tourist satisfaction. The main research results are as follows: first, based on the SWOT analysis and theoretical analysis of Qinhuangdao tourism industry, the author draws the conclusion that Qinhuangdao tourism service trade can benefit from the advantages and disadvantages that need to be remedied or avoided. This paper puts forward the countermeasures of Qinhuangdao's tourism development, including the government's macro-policy control, infrastructure construction, talent training and so on. Secondly, using the method of fuzzy mathematics to establish a set of relatively objective and fair, scientific and reasonable evaluation system of tourist satisfaction, the author establishes the evaluation index system of tourist satisfaction through a large number of literature searches and visits and inquiries for expert opinions. And in Beidaihe Scenic spot, 100 tourists from home and abroad were investigated, and the data were analyzed by the author's evaluation system. The result shows that the tourist satisfaction evaluation of Beidaihe scenic spot is "good". Although the author has considered the orientation and objectivity of the evaluation in seeking the opinions of the experts concerned, the investigation results have some errors because of the larger randomness of the investigators. When adopting this method, we should expand the amount of data collected and carry out investigation for different groups of people. Although the tourism industry of Qinhuangdao has developed to a certain extent, there are still many deficiencies. Through the investigation and reference of literature, the problems in the tourism industry of Qinhuangdao are found out, and the countermeasures are put forward on the basis of the research.
【学位授予单位】：河北师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7
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