西藏阿里地区自驾车旅游开发研究
发布时间：2018-10-14 17:37
【摘要】：随着国民经济的高速发展,自驾车旅游(下文简称自驾游)在我国方兴未艾,并且在可以预见的将来,自驾游必定将成为人们又一种重要的旅游方式。而西藏阿里地区,以其遥远的距离、特殊的环境、神秘的文化、美丽的风景,成为了无数旅游者特别是自驾车旅游者心目中的旅游圣地。网络上不断有自驾车旅游者发表西藏的日志和体会,一些车企也常常通过采取组织车队前往西藏的方式来进行品牌宣传。在此背景下,通过对西藏阿里地区进行自驾游理论层面分析和实践开发操作的研究,希望能为当地自驾游发展提供一些参考意见和策略支持。 本文首先对自驾车旅游的相关概念进行辨析,从人文地理学理论和旅游学理论等学科领域中总结有关自驾游研究的理论,概括总结了专家学者研究自驾游的角度和进展。结合西藏阿里地区的实际情况,对当地的自然资源、地理环境、人文因素、旅游资源、基础设施条件等方面情况进行全面阐述和分析。重点对阿里地区旅游产业发展和自驾车旅游现状进行了介绍,并对当地进行自驾游开发所具有的优劣势、机遇挑战进行了分析,得出阿里地区进行自驾游开发的外部条件和内部条件均已经成熟的结论。在此基础上,对阿里地区自驾游现状进行了详尽的分析,并通过采用了市场问卷调研的方法,收集了自驾车旅游者和有意前往阿里自驾游的旅游者行为特征样本,经过比对分析和综合研究,发现自驾车旅游者在选择旅游目的地时决策成熟、准备相对充分、计划相对周详的特点,并且还发现他人的旅游体验对自驾车旅游者的选择有较大的影响,进而推出持续有效的口碑宣传与优质服务并形成一定规模的品牌效应将是阿里自驾游营销的重要方式的观点。其次进一步对阿里地区自驾游的市场定位、自驾游产品开发进行了探讨；并根据“点—轴”发展理论,确立了与阿里地区具体情况相适应的自驾游区域发展模式。在结合阿里地区具体实际和考虑今后发展的基础上,以最短距离原则和主题线路原则,设计了自驾游线路,基于网络最短路问题选择了相对合理的自驾车营地。最后借鉴国外经验,对阿里自驾游保障体系的建设提出相应的建议；提出开发自驾游信息平台、以政府支持商业运作主导的方式经营的意见；讨论了自驾游发展对当地社区可能造成的影响,自驾游发展会促进当地餐饮住宿行业繁荣和当地居民观念提升,但外来旅游者的到来也可能会造成一系列问题,因此从自驾游协会和政府角度对自驾游发展对策提出重视区域影响、完善组织体系、出台相关政策、加强市场营销的意见。
[Abstract]:With the rapid development of national economy, self-driving tourism (hereinafter referred to as self-driving travel) is in the ascendant in our country, and in the foreseeable future, self-driving travel will become another important way of tourism. The Ali region of Tibet, with its distant distance, special environment, mysterious culture and beautiful scenery, has become a tourist destination in the minds of countless tourists, especially self-driving tourists. There are constantly self-driving tourists on the Internet to publish Tibet's log and experience, and some car companies often use the way of organizing motorcade to Tibet to carry out brand publicity. In this context, through the theoretical analysis and practical development of the Tibet Ali region, the author hopes to provide some advice and strategic support for the development of the local self-driving tour. This paper first analyzes the related concepts of self-driving tourism, summarizes the theory of self-driving tourism from the theory of human geography and the theory of tourism, and summarizes the perspective and progress of self-driving tourism research by experts and scholars. Combined with the actual situation in Ali region of Tibet, the paper comprehensively expounds and analyzes the local natural resources, geographical environment, human factors, tourism resources, infrastructure conditions and so on. This paper mainly introduces the development of tourism industry and the present situation of self-driving tourism in Ali area, and analyzes the advantages and disadvantages, opportunities and challenges of local self-driving tourism development. It is concluded that the external and internal conditions of self-driving development in Ali area are mature. On this basis, this paper makes a detailed analysis of the current situation of self-driving travel in Ali area, and collects the behavior characteristics of self-driving tourists and tourists who intend to travel to Ali by using the method of market questionnaire. Through comparative analysis and comprehensive research, it is found that self-driving tourists have the characteristics of mature decision making, relatively well-prepared and well-planned tourism destination selection. It is also found that the travel experience of others has a great influence on the choice of self-driving tourists, and it is an important way for Ali self-driving travel marketing to launch sustained and effective word-of-mouth publicity and quality service and form a brand effect on a certain scale. Secondly, the paper discusses the market orientation and product development of self-driving tour in Ali area, and establishes the regional development mode of self-driving tour in accordance with the development theory of "point-axis". Based on the actual situation in Ali area and considering the future development, the self-driving route is designed based on the principle of the shortest distance and the principle of the subject line, and the relatively reasonable self-driving camp is chosen based on the problem of the shortest path in the network. Finally, using foreign experience for reference, this paper puts forward corresponding suggestions on the construction of Ali self-driving travel security system, and puts forward the advice of developing the self-driving travel information platform and operating in a way that the government supports the commercial operation. The possible impact of the development of self-driving tours on local communities is discussed. The development of self-driving tours will promote the prosperity of the local catering and accommodation industry and the promotion of local people's perceptions, but the arrival of foreign tourists may also cause a series of problems. Therefore, from the angle of the self-driving travel association and the government, the author puts forward some suggestions on how to pay attention to the regional influence, perfect the organization system, introduce the relevant policies and strengthen the marketing.
【学位授予单位】：浙江师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7
本文编号：2271150
[Abstract]:With the rapid development of national economy, self-driving tourism (hereinafter referred to as self-driving travel) is in the ascendant in our country, and in the foreseeable future, self-driving travel will become another important way of tourism. The Ali region of Tibet, with its distant distance, special environment, mysterious culture and beautiful scenery, has become a tourist destination in the minds of countless tourists, especially self-driving tourists. There are constantly self-driving tourists on the Internet to publish Tibet's log and experience, and some car companies often use the way of organizing motorcade to Tibet to carry out brand publicity. In this context, through the theoretical analysis and practical development of the Tibet Ali region, the author hopes to provide some advice and strategic support for the development of the local self-driving tour. This paper first analyzes the related concepts of self-driving tourism, summarizes the theory of self-driving tourism from the theory of human geography and the theory of tourism, and summarizes the perspective and progress of self-driving tourism research by experts and scholars. Combined with the actual situation in Ali region of Tibet, the paper comprehensively expounds and analyzes the local natural resources, geographical environment, human factors, tourism resources, infrastructure conditions and so on. This paper mainly introduces the development of tourism industry and the present situation of self-driving tourism in Ali area, and analyzes the advantages and disadvantages, opportunities and challenges of local self-driving tourism development. It is concluded that the external and internal conditions of self-driving development in Ali area are mature. On this basis, this paper makes a detailed analysis of the current situation of self-driving travel in Ali area, and collects the behavior characteristics of self-driving tourists and tourists who intend to travel to Ali by using the method of market questionnaire. Through comparative analysis and comprehensive research, it is found that self-driving tourists have the characteristics of mature decision making, relatively well-prepared and well-planned tourism destination selection. It is also found that the travel experience of others has a great influence on the choice of self-driving tourists, and it is an important way for Ali self-driving travel marketing to launch sustained and effective word-of-mouth publicity and quality service and form a brand effect on a certain scale. Secondly, the paper discusses the market orientation and product development of self-driving tour in Ali area, and establishes the regional development mode of self-driving tour in accordance with the development theory of "point-axis". Based on the actual situation in Ali area and considering the future development, the self-driving route is designed based on the principle of the shortest distance and the principle of the subject line, and the relatively reasonable self-driving camp is chosen based on the problem of the shortest path in the network. Finally, using foreign experience for reference, this paper puts forward corresponding suggestions on the construction of Ali self-driving travel security system, and puts forward the advice of developing the self-driving travel information platform and operating in a way that the government supports the commercial operation. The possible impact of the development of self-driving tours on local communities is discussed. The development of self-driving tours will promote the prosperity of the local catering and accommodation industry and the promotion of local people's perceptions, but the arrival of foreign tourists may also cause a series of problems. Therefore, from the angle of the self-driving travel association and the government, the author puts forward some suggestions on how to pay attention to the regional influence, perfect the organization system, introduce the relevant policies and strengthen the marketing.
【学位授予单位】：浙江师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7
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