宝鸡市炎帝文化旅游资源开发研究

发布时间：2018-10-19 15:22

【摘要】：炎帝作为中华民族的始祖，其在中国古代历史文化中的地位是十分崇高的。据传说以炎帝为首的姜姓部落在清姜河畔的姜氏城一带繁衍生息，而清姜河畔的姜氏城正位于现今的宝鸡市。所以“炎帝故里”始终是宝鸡文化产业的璀璨“亮点”。本文以宝鸡市炎帝文化旅游资源为对象，，借助民俗学、历史学、文化学、旅游学等相关学科的知识，通过野外实地考察，收集有关宝鸡市炎帝文化旅游的相关资料，运用现代旅游学方法，对宝鸡市炎帝文化旅游开发提出了新的观点。首先论述了炎帝文化的学术研究发展背景、炎帝文化与宝鸡市旅游发展之间的内在联系，并对宝鸡市炎帝文化旅游的特点、分类进行了阐述，说明了炎帝文化是宝鸡市旅游业发展中极为重要的一个组成部分。其次引用文献资料分别介绍了有关炎帝的传说、炎帝的历史贡献和炎帝文化的精神内涵，表明了炎帝文化在我国文化中的重要地位。然后介绍了宝鸡市与炎帝文化的历史渊源，接着较为系统的介绍了宝鸡市地方民俗与炎帝文化的紧密联系，对宝鸡市炎帝文化旅游资源的开展现状进行了描述，分析了宝鸡市炎帝文化旅游发展的成就与不足。指出了宝鸡市炎帝文化旅游开发的可行性。再次从全局出发，分析了宝鸡市炎帝文化旅游的可持续发展对策，从对现有炎帝文化旅游资源的深层次的开发利用和保护、旅游商品的设计与发展、旅游线路的设计、加大对旅游地的宣传力度等方面进行了论述，提出了既发挥宝鸡市炎帝文化地区的优势，又顺应旅游市场需求的旅游项目开发思路。最后得出结论：宝鸡市应发挥自身优势，扬长避短，大力发展炎帝文化旅游。
[Abstract]:As the ancestor of the Chinese nation, Emperor Yan's position in ancient Chinese history and culture is very lofty. It is said that the tribe headed by Yan Emperor thrives in Jiangshi City on the side of the Qingjiang River, which is now located in Baoji City. Therefore, Yan Di's hometown has always been the bright spot of Baoji cultural industry. Based on the knowledge of folklore, history, culturology, tourism and other related subjects in Baoji City, this paper collects the relevant information about Yandi Culture Tourism in Baoji City through field investigation, taking the tourist resources of Yan Emperor as the object, and with the help of the knowledge of folklore, history, culture, tourism and so on. This paper puts forward a new point of view on the development of Yandi culture tourism in Baoji city by using the modern tourism science method. First of all, it discusses the academic research and development background of Yan Di culture, the internal relationship between Yan Di culture and Baoji tourism development, and expounds the characteristics and classification of Baoji Yandi culture tourism. It shows that Yan Di culture is an extremely important part of Baoji tourism development. Secondly, it introduces the legends about Yan emperor, the historical contribution of Yan emperor and the spiritual connotation of Yan emperor culture, which indicates the important position of Yan emperor culture in our culture. Then it introduces the historical origin of Baoji and Yandi culture, then introduces the close relationship between local folklore and Yandi culture in Baoji city, and describes the present situation of the development of tourist resources of Yandi culture in Baoji city. This paper analyzes the achievements and shortcomings of the development of Yandi Culture Tourism in Baoji City. This paper points out the feasibility of developing Yandi culture tourism in Baoji city. Thirdly, from the overall situation, this paper analyzes the sustainable development countermeasures of Yandi cultural tourism in Baoji city, from the following aspects: the deep exploitation and protection of the existing Yandi cultural tourism resources, the design and development of tourist commodities, and the design of tourist routes. This paper discusses the propaganda of tourist destination, and puts forward the idea of developing tourism project, which not only gives play to the advantages of Yandi culture area in Baoji city, but also conforms to the demand of tourism market. Finally, the conclusion is drawn: Baoji City should develop its own advantages, exploit its advantages and avoid its weaknesses, and vigorously develop Yandi's cultural tourism.
【学位授予单位】：西北师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7;G122

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