辽宁休闲农业发展及对策研究
发布时间：2018-11-05 21:00
【摘要】：人类社会文明经历了农业经济、工业经济、服务经济三个发展阶段以后，目前正走向第四个发展阶段——体验经济阶段。体验经济是满足人们各种体验需求的一种全新的经济形态，正逐渐成为继农业经济、工业经济和服务经济之后的一种主导型经济形态。 休闲农业其实是旅游业、农业结合起来，符合体验经济形态需求的一种新型经营型态。这种新型的经营型态，不仅满足了人们日益发展的精神生活需求，而且也从多个层次上改善了农业结构，实现了农业发展的新增长点。因此，对于一种新兴的经营型态，我们有必要对之进行研究，从而得到对休闲农业发展具有实际指导意义的方针政策。 本文以体验经济的具体应用为主线，通过查阅文献，比较了国内外（含台湾）休闲农业的理论与方法，并对体验经济的内涵进行了阐述。通过以辽宁省休闲农业的发展为案例，进行了系统的理论分析和实用化研究。 通过引入企业战略研究与竞争分析方法－SWOT法，对辽宁省休闲农业发展现状以及地理、经济、历史文化概况等进行了详细的分析，归纳出了辽宁省发展休闲农业的优势和劣势、机会和问题。 通过调查问卷、访谈、实地调研、亲身体会等方法，取得了休闲农业市场需求的第一手资料，并利用统计分析与SWOT结论相结合，有针对性地提出了适合辽宁省发展休闲农业的优化模式。 针对理论与实际分析得出的结论，提出了以政府为主导、以农民为主体、以生态环境为根本、以科学为依据、以服务质量为准绳、以品牌发展为战略、以用户为中心的辽宁省休闲农业立体化发展对策，，为辽宁省构建符合可持续发展要求的、各方协调发展的新型、低成本、低浪费、环保型的新兴休闲农业产业提供了有效的理论指导。
[Abstract]:Human social civilization has experienced three stages of development: agricultural economy, industrial economy and service economy, and is now moving towards the fourth stage of development-the stage of experience economy. Experience economy is a new economic form to meet the needs of people. It is becoming a leading economic form after agricultural economy, industrial economy and service economy. Leisure agriculture is actually a new type of tourism, which combines agriculture and meets the needs of experience economy. This new type of management not only meets the needs of people's growing spiritual life, but also improves the agricultural structure from many levels and realizes the new growth point of agricultural development. Therefore, it is necessary for us to study a new type of management so as to obtain the guiding principles and policies for the development of leisure agriculture. Taking the concrete application of experience economy as the main line, this paper compares the theories and methods of leisure agriculture at home and abroad (including Taiwan) by consulting the literature, and expounds the connotation of experience economy. By taking the development of leisure agriculture in Liaoning Province as a case, this paper makes a systematic theoretical analysis and practical research. By introducing the method of enterprise strategy research and competition analysis-SWOT method, this paper makes a detailed analysis of the present situation, geography, economy, history and culture of leisure agriculture in Liaoning Province, and concludes the advantages and disadvantages of developing leisure agriculture in Liaoning Province. Opportunities and problems Through the methods of questionnaire, interview, field investigation, personal experience and so on, the first hand information of leisure agriculture market demand is obtained, and the statistical analysis is combined with the SWOT conclusion. The optimization model for developing leisure agriculture in Liaoning Province is put forward. In view of the conclusions of theoretical and practical analysis, this paper puts forward that the government should be the leading factor, farmers as the main body, ecological environment as the foundation, science as the basis, service quality as the yardstick, and brand development as the strategy. The user-centered three-dimensional development strategy of leisure agriculture in Liaoning Province is to construct a new type, low cost and low waste, which meets the requirements of sustainable development and coordinated development of all parties in Liaoning Province. Environmental-friendly new leisure agriculture industry provides effective theoretical guidance.
【学位授予单位】：中国农业科学院
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F327;F592.7
本文编号：2313444
[Abstract]:Human social civilization has experienced three stages of development: agricultural economy, industrial economy and service economy, and is now moving towards the fourth stage of development-the stage of experience economy. Experience economy is a new economic form to meet the needs of people. It is becoming a leading economic form after agricultural economy, industrial economy and service economy. Leisure agriculture is actually a new type of tourism, which combines agriculture and meets the needs of experience economy. This new type of management not only meets the needs of people's growing spiritual life, but also improves the agricultural structure from many levels and realizes the new growth point of agricultural development. Therefore, it is necessary for us to study a new type of management so as to obtain the guiding principles and policies for the development of leisure agriculture. Taking the concrete application of experience economy as the main line, this paper compares the theories and methods of leisure agriculture at home and abroad (including Taiwan) by consulting the literature, and expounds the connotation of experience economy. By taking the development of leisure agriculture in Liaoning Province as a case, this paper makes a systematic theoretical analysis and practical research. By introducing the method of enterprise strategy research and competition analysis-SWOT method, this paper makes a detailed analysis of the present situation, geography, economy, history and culture of leisure agriculture in Liaoning Province, and concludes the advantages and disadvantages of developing leisure agriculture in Liaoning Province. Opportunities and problems Through the methods of questionnaire, interview, field investigation, personal experience and so on, the first hand information of leisure agriculture market demand is obtained, and the statistical analysis is combined with the SWOT conclusion. The optimization model for developing leisure agriculture in Liaoning Province is put forward. In view of the conclusions of theoretical and practical analysis, this paper puts forward that the government should be the leading factor, farmers as the main body, ecological environment as the foundation, science as the basis, service quality as the yardstick, and brand development as the strategy. The user-centered three-dimensional development strategy of leisure agriculture in Liaoning Province is to construct a new type, low cost and low waste, which meets the requirements of sustainable development and coordinated development of all parties in Liaoning Province. Environmental-friendly new leisure agriculture industry provides effective theoretical guidance.
【学位授予单位】：中国农业科学院
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F327;F592.7
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