相亲旅游发展的杭州模式研究

发布时间：2018-11-05 21:05

【摘要】：相亲旅游是最近兴起的一种新型特殊旅游活动。在“剩男”、“剩女”已成为一种普遍社会现象的时代背景下,相亲旅游以其特有的优势进入人们的视野并且迅速走红。业内有关人士认为,相亲旅游仍处初始发展阶段,市场潜力较大；业内人士还表示,一方面由于社会存在大量单身男女,相亲需求较大；另一方面由于旅游业正快速发展,年增长率达30%,作为特色旅游项目,其发展空间也较大。相亲旅游不仅是一种新型的相亲活动,而且还是一项综合性的旅游活动,因此本文利用旅游学的有关理论对其加以研究。首先,本文从相亲旅游的概念入手,根据相亲旅游发展的实际情况对相亲旅游进行概述,概述的内容包括相亲旅游形成的过程、兴起的原因、特点及其发展的关键要素；归纳总结相亲旅游的市场状况及存在的主要问题。其次,根据相亲旅游在实践中发展的具体形式和对实践中相亲旅游活动的归纳总结,提出两种相亲旅游模式：一种是相亲旅游团模式；另一种是相亲旅游集会模式。然后,通过对两种相亲旅游模式的具体活动进行具体的分析,根据是否有承办方的参与将这两种模式做了进一步的细分,这两种模式都有直接模式和间接模式。最后,根据已经提出的相亲旅游模式,对杭州相亲旅游发展的具体情况进行研究,明确杭州相亲旅游发展的模式；并针对杭州相亲旅游发展的现状及存在的主要问题提出相应的建议。杭州是相亲旅游集会模式发展的典型代表,本研究认为应该继续加强这种形式的相亲旅游的发展,以此为核心,拓展相亲旅游团形式的相亲旅游的发展,在两种形式的相亲旅游在杭州都有发展的情况下,协调杭州各个旅游区相亲旅游的发展。
[Abstract]:Blind date tourism is a new type of special tourism activity. Under the background that "leftover men" and "leftover women" have become a universal social phenomenon, blind date tourism has come into people's view with its unique advantages and has quickly become popular. Relevant people in the industry believe that blind date tourism is still in the initial stage of development, the market potential; industry also said that, on the one hand, due to the existence of a large number of single men and women, blind dating demand; On the other hand, the tourism industry is developing rapidly and the annual growth rate is 30%. Blind date tourism is not only a new dating activity, but also a comprehensive tourism activity. First of all, this paper starts with the concept of blind date tourism, according to the actual situation of the development of blind date tourism, the content includes the formation process of blind date tourism, the reason of its rise, the characteristics and the key elements of its development. Summarize the market situation and main problems of blind date tourism. Secondly, according to the concrete form of the development of the blind date tourism in practice and the summary of the blind date tourism activity in practice, this paper puts forward two kinds of blind date tourism modes: one is the blind date tour group mode; the other is the blind date tour assembly mode. Then, through the specific analysis of the specific activities of the two blind date tourism modes, the two models are further subdivided according to the participation of the contractors, both of which have direct and indirect models. Finally, according to the proposed blind date tourism model, the specific situation of Hangzhou blind date tourism development is studied, and the development model of Hangzhou blind date tourism is clarified. At the same time, the paper puts forward some suggestions on the development of blind date tourism in Hangzhou. Hangzhou is a typical representative of the development of blind date tourism assembly mode. This study believes that we should continue to strengthen the development of this form of blind date tourism, and take this as the core to expand the development of blind date tourism in the form of blind date tours. Under the condition that the two forms of blind date tourism develop in Hangzhou, it coordinates the development of blind date tourism in various tourist areas of Hangzhou.
【学位授予单位】：浙江工商大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.6

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