全域旅游:建设世界一流旅游目的地的理念创新——以北京为例

发布时间：2018-11-08 09:06

【摘要】：国务院发布《关于加快发展旅游业的意见》之后,很多地方提出了建设世界一流旅游目的地或世界一流旅游城市的战略目标。战略目标的实现既需要有效的战略措施,同时也需要理论上的突破。本文提出了全域旅游这个全新的概念,并构建了全域旅游的基本框架,指出要从全要素、全行业、全过程、全方位、全时空、全社会、全部门、全游客等角度推进旅游目的地的发展,在要素利用上要重视当地居民作为吸引力载体的作用。真正做到在建设国家旅游度假区的同时重视国民休闲度假地的建设,从而既满足外来游客的休闲旅游需要,又满足当地居民的休闲诉求。最后以北京为例,指出在旅游目的地的建设过程中还需要理清旅游产业的战略价值、重视旅游产业的体系依托、完善智慧旅游支撑体系、加强目的地在线声誉监测。
[Abstract]:After the State Council issued "opinions on speeding up the Development of Tourism", many places put forward the strategic goal of building a world-class tourist destination or a world-class tourist city. The realization of strategic goal needs not only effective strategic measures, but also theoretical breakthrough. This paper puts forward the new concept of global tourism, and constructs the basic framework of global tourism, and points out that the whole elements, the whole industry, the whole process, all aspects, all time and space, whole society, whole department, To promote the development of tourist destination from the perspective of all tourists, we should attach importance to the role of local residents as the attraction carrier in the utilization of factors. In order to meet both the needs of foreign tourists and the leisure demands of local residents, we should pay attention to the construction of national leisure resorts while building national tourist resorts. Finally, taking Beijing as an example, it is pointed out that it is necessary to clarify the strategic value of tourism industry in the process of tourism destination construction, attach importance to the system support of tourism industry, perfect the intelligent tourism support system, and strengthen the online reputation monitoring of destination.
【作者单位】：北京第二外国语学院中国旅游经济研究中心/旅游管理学院;北京联合大学旅游学院;
【基金】：北京市哲学社会科学规划重大课题(11ZDA09) 北京市科技创新平台与人才强教深化计划北京市教委重点项目北京市哲学社会科学规划项目(SZ201110031016)
【分类号】：F592.7

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