国有景区经营权转让问题研究

发布时间：2018-11-10 07:28

【摘要】：近年来，随着我国国有景区经营权转让热潮的兴起，也引发了学界对景区经营权转让研究的热情，研究成果逐年增多，但存在多而散、定性多于良性、可操作性弱等缺陷和不足，本文有鉴于此，拟采用经济学理论、博弈分析、实证分析和比较分析，说明景区经营权转让的可行性，并对当前的转让过程中失败的因子进行分析和讨论，为最终得出科学合理的转让条件提供理论依据和实践基础。本文首先从西方产权学说出发，以大量的国内外的经济学理论依据得出景区所有权与经营权分离的可行性，并以我国旅游业发展的历史为脉络，着眼于我国景区发展现状，以接入国际旅游市场发展为目的，提出景区经营权转让。第二，从旅游资源本身的潜在价值出发，将国有景区经营权转让的年限与转让价格更加科学合理化，提出经营权转让的年限以实物期权理论为基础，而转让价格将以旅游资源本身的等级为评价标准，最终多角度地将资源的隐性价值转化为使用价值。第三，以碧峰峡景区、凤凰城景区和马岭河景区为例，在对其经营权转让成功与失败进行分析的基础上得出国有景区经营权转让的限制条件，如完善旅游法规等。第四，转让后政府角色的转变，加强对受让企业的监督与管理，受让企业的资格认证和规划审批将受到政府严格的监督。第五，在经营权转让后，，采用博弈分析法，分析政府与企业各自权责利，并就其人力资源的管理和应用提出看法。旅游职业经理人运用与企业服务人员素质的提高都将对旅游景区转让后经营担负着至关重要的作用。
[Abstract]:In recent years, with the rise of the upsurge of management right transfer of state-owned scenic spots in our country, it has also aroused the enthusiasm of academic circles on the transfer of management rights in scenic spots. The research results have increased year by year, but there are more and more scattered, more qualitative than benign, In view of this, this paper intends to use economic theory, game analysis, empirical analysis and comparative analysis to illustrate the feasibility of the transfer of management rights in scenic spots. The factors of failure in the current transfer process are analyzed and discussed in order to provide theoretical basis and practical basis for the final conclusion of scientific and reasonable transfer conditions. Based on the western theory of property right and a large number of economic theories at home and abroad, this paper first draws the feasibility of separating the ownership and management of scenic spots, and takes the history of tourism development in China as the context, focusing on the present situation of the development of scenic spots in China. In order to access the development of the international tourism market, proposed the transfer of the right of management of scenic spots. Second, starting from the potential value of tourism resources, the paper rationalizes the number of years and the transfer price of the managerial right of state-owned scenic spots more scientifically, and puts forward that the transfer of operating rights is based on the theory of real options. The transfer price will take the level of tourism resources as the evaluation criterion, and finally transform the recessive value of resources into use value from many angles. Thirdly, taking Bifengxia scenic area, Phoenix scenic area and Maling river scenic spot as examples, on the basis of analyzing the success and failure of the transfer of management right, the restrictive conditions of state-owned scenic spot management right transfer are obtained, such as perfecting tourism regulations and so on. Fourth, after the transfer of the role of the government to change, strengthen the transfer of enterprise supervision and management, the transfer of qualification certification and planning approval will be subject to strict supervision by the government. Fifthly, after the transfer of management right, the paper analyzes the government and enterprises' respective rights and responsibilities, and puts forward their views on the management and application of their human resources by using the game analysis method. The use of tourism professional managers and the improvement of the quality of enterprise service personnel will play a vital role in the operation of tourist attractions after transfer.
【学位授予单位】：四川师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.1

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