河南省漂流旅游的现状及发展研究

发布时间：2018-11-11 10:16

【摘要】：时下随着体育旅游行业的快速发展,体育旅游的概念逐渐深入人心,与之相适应的各种体育活动也逐渐走进了人们的日常生活中,漂流旅游融生态、探险、体育、旅游与一体,由于其过程的动态性和体验的刺激性而深受青年旅游者的喜爱。据初步统计,全国目前共有漂流点70多家,经营漂流的法人机构仅有60多家。作为我国人口众多的河南地区,近年来体育旅游市场得到迅猛发展,漂流运动作为河南省的一项重要体育旅游项目,也正在逐步走近广大年轻人的视野。但自然地理、基础设施、人口、经济、技术及社会文化等环境因素制约和影响着河南省体育旅游市场的发展。河南省作为旅游资源大省、体育旅游强省,如何把旅游资源和体育运动资源优势转化为体育旅游产品优势,进而转化为经济优势,发挥体育旅游对河南经济、社会和环境建设的作用,前人并没有进行过系统研究,但这一命题又的确很重要。文章正是基于以上几点考虑,运用文献资料调研法、专家访谈法、实地观察法、逻辑分析法深入剖析河南地区体育旅游的各种资源和相应特点,着重分析河南地区漂流运动开展的历程,这其中主要包括宝天曼峡谷漂流、鹳河漂流、伊河漂流、豫西大峡谷漂流和淇河军事漂流,如区位条件,场地设施,参与人群等的现状,对比分析河南省漂流运动与国内甚至国际之间的差距和不足,以及河南省省内各个漂流地的异同,找寻漂流运动在河南地区发展的有待完善的地方,并提出河南地区漂流运动场地设施的未来发展建议。研究结果表明,与国外相比,漂流运动在我国开展较晚,但这一新兴的体育旅游项目具有很大的市场潜力与发展空间。且河南省漂流旅游具有自己的独特优势,无论是自然环境还是社会环境,对漂流运动的发展都具有很大的促进作用。同时河南省漂流旅游也存在很大的不足,如设施不全,存在一定安全隐患,软件缺乏,没有打造属于自己的品牌特色,缺乏文化内涵,没有从整体上进行协调规划等。针对这些问题,提出的建议为,首先要改善和健全配套设施,提升安全保障,提高服务质量,并借鉴和学习国外先进的管理经验。漂流旅游要提升自己的文化内涵,结合当地的历史文化,通过电视网络报纸等媒体进行宣传推广,使本地的特色能够为更多的人所熟知。漂流旅游也要打造属于自己的品牌,增强核心竞争力,这样才能稳定旅游人群，，带来更大的社会和经济效益。漂流旅游要讲究可持续发展,开发与保护并重,合理开发,优化利用。
[Abstract]:Nowadays, with the rapid development of sports tourism industry, the concept of sports tourism has gradually taken root in the hearts of the people, and various sports activities corresponding to it have gradually entered into people's daily lives. Drifting tourism melts into ecology, exploration, sports, tourism and integration. Because of the dynamic nature of its process and the stimulus of experience, it is loved by young tourists. According to preliminary statistics, there are more than 70 drifters in the country, only more than 60 legal institutions operating drifting. As a large population of Henan Province, the sports tourism market has developed rapidly in recent years. As an important sports tourism project in Henan Province, drifting movement is also gradually approaching the vision of the vast number of young people. However, natural geography, infrastructure, population, economy, technology and social culture restrict and affect the development of sports tourism market in Henan Province. As a big province of tourism resources and a strong province of sports tourism, how to transform the advantages of tourism resources and sports resources into advantages of sports tourism products and then into economic advantages, so as to bring sports tourism into full play to Henan's economy. The role of social and environmental construction has not been systematically studied, but this proposition is indeed very important. Based on the above considerations, the paper analyzes the various resources and corresponding characteristics of sports tourism in Henan by means of literature investigation, expert interview, field observation and logical analysis. The course of drift movement in Henan is analyzed, which mainly includes Baotianman Canyon drifting, Stork River drifting, Yi River drifting, Western Henan Grand Canyon drifting and Qi River military drifting, such as location conditions, site facilities, etc. The present situation of the people involved, the gap and deficiency between the drift movement in Henan Province and the domestic and even international ones, as well as the similarities and differences among the floating places in Henan Province, are compared and analyzed, in order to find out where the drift movement needs to be developed in Henan Province. Suggestions for the future development of drifting sports facilities in Henan are also put forward. The results show that, compared with foreign countries, the drifting movement has been carried out later in China, but this new sports tourism project has great market potential and development space. And Henan drifting tourism has its own unique advantages, whether natural environment or social environment, has a great role in promoting the development of drift movement. At the same time, Henan drifting tourism also has a lot of shortcomings, such as inadequate facilities, certain security risks, lack of software, do not create their own brand characteristics, lack of cultural connotation, and so on. In view of these problems, some suggestions are put forward: first of all, we should improve and perfect the supporting facilities, enhance the safety and security, improve the quality of service, and learn from the advanced management experience of foreign countries. Drifting tourism should enhance its own cultural connotation, combine with local history and culture, through television, network, newspapers and other media to promote, so that the local characteristics can be familiar to more people. Drifting tourism should also build its own brand and enhance its core competitiveness so as to stabilize the tourist population and bring greater social and economic benefits. Drifting tourism should pay attention to sustainable development, development and protection, reasonable development, optimal utilization.
【学位授予单位】：北京体育大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

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