中网公司观赛旅游开发研究
发布时间：2018-11-12 12:24
【摘要】：观赛旅游是体育旅游产业的一个重要组成部分,是以体育赛事为依托,集观看赛事和游览城市为一体的活动。随着全球性网球赛事的影响力不断扩大,网球赛事的观赛旅游也逐渐兴起并迅速发展起来。中国网球公开赛是亚洲地区项目最全、参赛球员最多、覆盖人群最广和最具商业价值的网球赛事之一,在力求成为国际顶级赛事的目标下,如何借助网球赛事平台和多元的传播渠道,充分发挥网球赛事对旅游的拉动和辐射作用,开发适合观赛旅游者的赛事旅游项目成为赛事组织者所面临的新的课题。 本文从赛事组织者的角度,以中国网球公开赛作为研究网球观赛旅游的平台,以2012年中国网球公开赛现场观众作为调查对象,结合旅游与体育旅游的基本理论,运用文献资料法、访谈调查法、问卷调查法、数据分析法以及个案研究法。阐述了观赛旅游的概念及特点、国内观赛旅游开发现状、中国网球公开赛运营现状,分析了中国网球公开赛赛事开发意义及条件,又分别针对两类消费人群进行调查研究,并以此为依据研究中国网球公开赛观赛旅游开发模式并制订具体个案规划。本文研究得出的结论如下： 1.观赛旅游：其一是从观赛旅游者的角度,可以将其定义为以参与或观看某一项体育赛事为目的,离开居住地,以个人或组织的形式参加的旅游活动。其二是从组织者的角度,可以将观赛旅游定义为：以为观赛旅游者提供完美的观赛体验为目,针对非赛事举办城市的居民前来观赛的需求,提供相应的包括观看赛事、交通食宿、旅行游览等等一系列便捷服务的活动。 2.对中国网球公开赛出境观赛旅游者消费需求的调查结果分析研究得出：中国网球公开赛出境观赛旅游开发,应设定以参与旅游为主,观看赛事为辅的“旅游+观赛”的团体式观赛旅游模式。“旅游+观赛”的这种开发模式是以体育赛事为依托,重点突出对赛事举办地的特色风光进行游览的旅游活动,在旅游活动中应主要偏重游览赛事举办地及周边的风光,再加之对重点赛事场次的集中观看,并可以加入以网球为主题的体验活动供观赛旅游者选择。 3.对中国网球公开赛外埠来京观赛旅游者消费需求的调查结果分析研究得出：中国网球公开赛外埠观众来京观赛旅游开发,应设定以观赛为主,提供配套服务为辅的“观赛+服务”的自助式观赛旅游模式。“观赛+服务”这种开发模式是以体育赛事为依托,重点突出观看赛事,并辅助提供观赛观众所需要的一系列配套服务而进行的旅游活动。
[Abstract]:Competition tourism is an important part of sports tourism industry. It is based on sports events and integrates watching events and touring cities. With the increasing influence of global tennis events, the tourism of watching tennis matches is rising and developing rapidly. The China Open is one of the most comprehensive tennis events in Asia, with the largest number of players, the widest crowd and the most commercial value. How to make full use of tennis tournament platform and multiple communication channels to give full play to the pull and radiation effect of tennis events on tourism and to develop the event tourism items suitable for the tourists has become a new topic that the event organizers are faced with. From the point of view of the event organizer, this paper takes the China Open as the platform to study the tourism of the Chinese Open, and takes the on-site audience of the 2012 China Open as the object of investigation, combining the basic theory of tourism and sports tourism. The methods of literature, interview, questionnaire, data analysis and case study were used. This paper expounds the concept and characteristics of tourism-watching, the present situation of tourism development in China, the current operation of China Open Tennis, analyzes the significance and conditions of the development of China Open Tennis, and makes an investigation and research on the two groups of consumers. Based on this, the tourism development model of China Open Tennis Championship is studied and the specific case planning is worked out. The conclusions of this paper are as follows: 1. Tournaments: one is from the point of view of tourists, it can be defined as the purpose of participating in or watching a sports event, leaving the place of residence, to participate in the form of personal or organizational tourism. Second, from the point of view of the organizers, tourism can be defined as providing tourists with a perfect experience of watching the events. In response to the needs of residents of non-event hosting cities to come to watch the games, they can provide corresponding measures, including watching the events. Transportation, accommodation, travel tours and so on a series of convenient services activities. 2. The results of the investigation on the consumption demand of outbound tourists in the China Open Tennis Championships show that the tourism development of the outbound tours of the China Open Tennis Championships should be based on the participation in tourism. Watching the tournaments is supplemented by the tour mode of "touring watching". This kind of development mode of "tour watching competition" is based on the sports events, with the emphasis on the tourism activities which focus on the characteristics of the scenery of the venue of the event. In the tourism activities, the main emphasis should be placed on visiting the venue of the event and the scenery around it. In addition, focus on the key events, and can participate in the experience of tennis for tourists to choose from. 3. Through the analysis of the results of the investigation on the consumption demand of tourists coming to Beijing to watch the Chinese Open Tennis Championship, it is concluded that the tourism development of the foreign port visitors to Beijing for the China Open Tennis Championships should be based on the viewing of the tournaments. The self-service tour mode of "watching the match", which is supplemented by supporting service. The development mode of "watching match service" is a kind of tourism activity, which is based on the sports events, focuses on watching the events, and assists in providing a series of supporting services needed by the spectators.
【学位授予单位】：北京体育大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G845;G80-05;F592
本文编号：2327106
[Abstract]:Competition tourism is an important part of sports tourism industry. It is based on sports events and integrates watching events and touring cities. With the increasing influence of global tennis events, the tourism of watching tennis matches is rising and developing rapidly. The China Open is one of the most comprehensive tennis events in Asia, with the largest number of players, the widest crowd and the most commercial value. How to make full use of tennis tournament platform and multiple communication channels to give full play to the pull and radiation effect of tennis events on tourism and to develop the event tourism items suitable for the tourists has become a new topic that the event organizers are faced with. From the point of view of the event organizer, this paper takes the China Open as the platform to study the tourism of the Chinese Open, and takes the on-site audience of the 2012 China Open as the object of investigation, combining the basic theory of tourism and sports tourism. The methods of literature, interview, questionnaire, data analysis and case study were used. This paper expounds the concept and characteristics of tourism-watching, the present situation of tourism development in China, the current operation of China Open Tennis, analyzes the significance and conditions of the development of China Open Tennis, and makes an investigation and research on the two groups of consumers. Based on this, the tourism development model of China Open Tennis Championship is studied and the specific case planning is worked out. The conclusions of this paper are as follows: 1. Tournaments: one is from the point of view of tourists, it can be defined as the purpose of participating in or watching a sports event, leaving the place of residence, to participate in the form of personal or organizational tourism. Second, from the point of view of the organizers, tourism can be defined as providing tourists with a perfect experience of watching the events. In response to the needs of residents of non-event hosting cities to come to watch the games, they can provide corresponding measures, including watching the events. Transportation, accommodation, travel tours and so on a series of convenient services activities. 2. The results of the investigation on the consumption demand of outbound tourists in the China Open Tennis Championships show that the tourism development of the outbound tours of the China Open Tennis Championships should be based on the participation in tourism. Watching the tournaments is supplemented by the tour mode of "touring watching". This kind of development mode of "tour watching competition" is based on the sports events, with the emphasis on the tourism activities which focus on the characteristics of the scenery of the venue of the event. In the tourism activities, the main emphasis should be placed on visiting the venue of the event and the scenery around it. In addition, focus on the key events, and can participate in the experience of tennis for tourists to choose from. 3. Through the analysis of the results of the investigation on the consumption demand of tourists coming to Beijing to watch the Chinese Open Tennis Championship, it is concluded that the tourism development of the foreign port visitors to Beijing for the China Open Tennis Championships should be based on the viewing of the tournaments. The self-service tour mode of "watching the match", which is supplemented by supporting service. The development mode of "watching match service" is a kind of tourism activity, which is based on the sports events, focuses on watching the events, and assists in providing a series of supporting services needed by the spectators.
【学位授予单位】：北京体育大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G845;G80-05;F592
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