集群商业模式的设计与实现——以旅游业为范例的探讨

发布时间：2018-11-13 11:32

【摘要】：企业的可持续发展在当今经济全球化的形势下已变得更为重要,而企业如何利用自身优势,确保企业的核心竞争力得到持续的提升,是在经济转型期内每个企业都必须要面临的重大发展问题之一。因此,产业集群理论和集群化的商业模式的产生,已经逐渐引起了人们的关注,且产业集群和集群化的商业模式已成为企业集合化发展的新方向。从国内外各旅游企业规模的扩大过程来看,建立一个合理的旅游企业集群商业模式已变得日趋重要,纵观国内外旅游企业的发展历程,如何创建我国旅游企业的集群式商业模式,已成为我国现代旅游业所面对的首要难题。本文将结合集群商业模式的优势,对我国现代旅游业集群商业模式的实现展开深入的研究,并对研究成果进行总结,以提出促进我国旅游业集群商业模式发展的相关建议。
[Abstract]:The sustainable development of enterprises has become more important in the current situation of economic globalization, and how to make use of their own advantages to ensure that the core competitiveness of enterprises has been continuously promoted. It is one of the major development problems that every enterprise must face in the economic transition period. Therefore, the emergence of industrial cluster theory and cluster business model has gradually attracted people's attention, and the industrial cluster and cluster business model have become the new direction of enterprise collective development. From the expanding process of tourism enterprises at home and abroad, the establishment of a reasonable business model of tourism enterprises cluster has become increasingly important. How to establish the cluster business model of tourism enterprises in our country has become the most difficult problem faced by our modern tourism industry. Based on the advantages of the cluster business model, this paper makes a deep study on the realization of the modern tourism cluster business model in China, and summarizes the research results in order to put forward the relevant suggestions to promote the development of the tourism cluster business model in China.
【作者单位】：宜春学院;
【分类号】：F592

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