长寿湖景区旅游产品优化RMP（昂普）分析研究
发布时间：2018-11-15 16:50
【摘要】：人类从诞生的那一刻起对高质量精神生活产品和物质生活产品的追求从未间断过,但目前国内许多传统旅游景区的旅游产品还处在“资源经营”方式,市场地位模糊,产品还停留在观光层面上。而随着我国在2008年我国人均GDP超过3000美元大关后,人们在对旅游活动的追求不仅仅是停留原有观光层面上,更多元化的旅游需求应运而生,走马观光式的旅游产品和项目已不受大众旅游市场所青睐,而以参与性、体验性为主题休闲、放松、娱乐、度假等的旅游产品和旅游项目已悄然崛起。我国传统型旅游景区长期存在旅游产品单一、参与性体验性差、游乐设施设备老化等诸多问题,不能满足游客需求,面临着经济效益不佳和竞争环境激烈的困境。而优化旅游产品将提升景区的竞争力、提高景区旅游产品质量、满足游客对旅游产品多样化的需求,是提高景区经济效益的一种有效手段,它成为诸多传统景区再生、焕发景区“第二春”的一个选择。因此,对传统景区旅游产品优化研究非常有必要。 本文以长寿湖景区为研究对象,通过在实习期间获取的大量数据,以RMP分析理论为指导,结合社会科学调查方法,对景区的旅游产品存在问题进行解剖,再结合市场需求的基础之上,提出产品优化设想。以期给长寿湖景区的旅游发展提供建议和帮助,并希望能给其他湖泊类的传统旅游景区,旅游产品优化提供借鉴。 本文研究内容分为七个部分：第一,绪论,总结近几年来国内外相关学者在旅游产品优化方面的研究理论成果和长寿湖景区旅游相关研究现状,提出了论文的选题依据,主要内容包括选题意义、研究方法与技术路线。第二,对旅游产品、旅游产品类型、旅游产品结构优化的概念进行界定,概述本文相关理论支撑。第三,概述长寿湖景区自然和社会发展背景。第四,详细深刻对长寿湖景区资源(R)、市场(M)、产品(P)进行分析。第六,通过RMP分析得出长寿湖景区旅游产品存在的问题,指出长寿湖景区旅游产品优化的必要性。第七,根据长寿湖景区的实际情况,提出湖泊型景区旅游产品优化的原则和长寿湖景区旅游产品设想,实现长寿湖景区旅游产品的优化。
[Abstract]:Since the birth of human beings, the pursuit of high quality spiritual life products and material life products has never been interrupted. However, at present, many domestic tourism products of traditional tourist attractions are still in the mode of "resource management" and the market position is vague. The product still stays on the sightseeing level. With China's GDP per capita exceeding 3000 US dollars in 2008, people's pursuit of tourism activities is not just to stay in the original tourism level, more diversified tourism demand emerged as the times require. Tourism products and projects are not favored by the mass tourism market, but the tourism products and tourism projects which take participation, experience as the theme of leisure, relaxation, entertainment, vacation have emerged quietly. There are many problems in traditional tourist attractions in China, such as single tourism products, poor participation experience, aging amusement facilities and so on, which can not meet the needs of tourists, and face the predicament of poor economic benefits and fierce competition environment. The optimization of tourism products will enhance the competitiveness of scenic spots, improve the quality of tourist products, meet the diversified needs of tourists for tourism products, is an effective means to improve the economic benefits of scenic spots, it has become the regeneration of many traditional scenic spots. Coruscate a choice of "the second spring" of scenic spot. Therefore, it is necessary to optimize the tourism products of traditional scenic spots. This paper takes Longshou Lake Scenic area as the research object, dissects the existing problems of tourist products in the scenic area through a large amount of data obtained during practice, guided by RMP analysis theory, and combined with the social science investigation method. On the basis of market demand, this paper puts forward the idea of product optimization. In order to provide suggestions and help for the tourism development of Changshou Lake scenic spots, and hope to provide reference for the traditional tourist attractions and tourism products of other lakes. The research content of this paper is divided into seven parts: first, the introduction, summarizes the domestic and foreign scholars in recent years in the optimization of tourism products and the current situation of research on tourism related to Changshanhu Lake scenic spots, put forward the basis of the selected topic of the paper. The main contents include the significance of the topic, research methods and technical routes. Secondly, the concept of tourism product, tourism product type and tourism product structure optimization is defined. Third, summarize the natural and social development background of Longevity Lake Scenic area. Fourth, the detailed and profound analysis of the Changshou Lake Scenic area (R), market (M), products (P). Sixth, through the RMP analysis, the paper points out the problems existing in the tourism products of the Changshou Lake scenic spot, and points out the necessity of the tourism product optimization of the Changshanhu Lake scenic spot. Seventh, according to the actual situation of Changshang Lake scenic area, the paper puts forward the principle of the tourism product optimization of the lake type scenic spot and the tourism product assumption of the Changshou Lake scenic spot, so as to realize the optimization of the tourism product of the Longevity Lake scenic spot.
【学位授予单位】：重庆师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7
本文编号：2333866
[Abstract]:Since the birth of human beings, the pursuit of high quality spiritual life products and material life products has never been interrupted. However, at present, many domestic tourism products of traditional tourist attractions are still in the mode of "resource management" and the market position is vague. The product still stays on the sightseeing level. With China's GDP per capita exceeding 3000 US dollars in 2008, people's pursuit of tourism activities is not just to stay in the original tourism level, more diversified tourism demand emerged as the times require. Tourism products and projects are not favored by the mass tourism market, but the tourism products and tourism projects which take participation, experience as the theme of leisure, relaxation, entertainment, vacation have emerged quietly. There are many problems in traditional tourist attractions in China, such as single tourism products, poor participation experience, aging amusement facilities and so on, which can not meet the needs of tourists, and face the predicament of poor economic benefits and fierce competition environment. The optimization of tourism products will enhance the competitiveness of scenic spots, improve the quality of tourist products, meet the diversified needs of tourists for tourism products, is an effective means to improve the economic benefits of scenic spots, it has become the regeneration of many traditional scenic spots. Coruscate a choice of "the second spring" of scenic spot. Therefore, it is necessary to optimize the tourism products of traditional scenic spots. This paper takes Longshou Lake Scenic area as the research object, dissects the existing problems of tourist products in the scenic area through a large amount of data obtained during practice, guided by RMP analysis theory, and combined with the social science investigation method. On the basis of market demand, this paper puts forward the idea of product optimization. In order to provide suggestions and help for the tourism development of Changshou Lake scenic spots, and hope to provide reference for the traditional tourist attractions and tourism products of other lakes. The research content of this paper is divided into seven parts: first, the introduction, summarizes the domestic and foreign scholars in recent years in the optimization of tourism products and the current situation of research on tourism related to Changshanhu Lake scenic spots, put forward the basis of the selected topic of the paper. The main contents include the significance of the topic, research methods and technical routes. Secondly, the concept of tourism product, tourism product type and tourism product structure optimization is defined. Third, summarize the natural and social development background of Longevity Lake Scenic area. Fourth, the detailed and profound analysis of the Changshou Lake Scenic area (R), market (M), products (P). Sixth, through the RMP analysis, the paper points out the problems existing in the tourism products of the Changshou Lake scenic spot, and points out the necessity of the tourism product optimization of the Changshanhu Lake scenic spot. Seventh, according to the actual situation of Changshang Lake scenic area, the paper puts forward the principle of the tourism product optimization of the lake type scenic spot and the tourism product assumption of the Changshou Lake scenic spot, so as to realize the optimization of the tourism product of the Longevity Lake scenic spot.
【学位授予单位】：重庆师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7
【参考文献】
相关期刊论文 前10条
1 牟红;;长寿湖“快乐老家”主题情景度假区的策划——长寿湖开发形象定位问题探讨[J];重庆工学院学报;2006年03期
2 王红颖;李悦铮;;大连市海洋旅游产品结构优化研究[J];海洋开发与管理;2012年03期
3 曹霞;丁蕾;;江苏区域旅游游客满意度评价研究[J];河南科学;2007年01期
4 项萌;郭德胜;;漓江景区旅游产品创新构想[J];合作经济与科技;2009年10期
5 侯子建;;桂林市旅游产品优化创新与发展对策探讨[J];市场论坛;2007年06期
6 周国忠;;海洋旅游产品调整优化研究——以浙江省为例[J];经济地理;2006年05期
7 刘燕婷;王珊珊;;基于体验营销理论的旅游产品开发研究综述[J];济源职业技术学院学报;2011年03期
8 何喜刚;高亚芳;;甘肃段丝绸之路旅游产品生命周期成长研究[J];开发研究;2006年05期
9 王建芹;;大理市度假旅游产品优化开发研究[J];科技经济市场;2010年07期
10 邓燕萍;;江西温泉旅游资源深度开发策略研究——基于旅游转型升级的视角[J];求实;2011年09期
，本文编号：2333866
本文链接：https://www.wllwen.com/jingjilunwen/lyjj/2333866.html
