天津市河北区旅游发展战略研究
发布时间：2018-11-15 22:54
【摘要】：随着经济全球化和区域一体化的进程加快推进，旅游产业在国民经济中的作用日益显著。在天津滨海新区开放开发纳入国家总体发展战略，天津市处于经济结构调整与转型关键时期的大背景下，结合河北区旅游发展实际进行了战略研究。 本论文在阅读国内外大量文献的基础上，运用比较优势理论、旅游经济学理论、闲暇与游憩学等理论，从河北区旅游业的现状入手，对其存在的问题作了剖析。在SWOT分析方面，通过对国际国内旅游市场形势的分析与预测、对旅游经济形势的基本估计与判断，对河北区旅游业发展的竞争优势(Strength)、劣势(Weakness)、发展机遇(Opportunity)和面临的挑战((Threat)进行了分析；运用波特五力模型对竞争环境进行充分分析。在此基础上制定了河北区发展的战略目标、功能定位，以及区域发展规划布局，提出了重点实施产业提升战略、创新驱动战略、要素优先战略和营销制胜战略，并制定了发展战略实施的各种保障措施。 本论文对河北区旅游发展战略进行了全面的论述，，并制定了切合实际的战略措施，对河北区旅游的建设和发展起到了重要的理论指导作用。
[Abstract]:With the acceleration of economic globalization and regional integration, tourism industry plays an increasingly important role in the national economy. The open development of Tianjin Binhai New area is brought into the overall development strategy of the country, and Tianjin is in the background of the key period of economic structure adjustment and transformation, and the strategic research is carried out in combination with the reality of tourism development in Hebei District. On the basis of reading a large number of literatures at home and abroad, this paper analyzes the existing problems of tourism industry in Hebei District by using the theories of comparative advantage, tourism economics, leisure and recreation. In terms of SWOT analysis, through the analysis and prediction of the international and domestic tourism market situation, the basic estimation and judgment of tourism economic situation, the competitive advantage and disadvantage of (Strength), (Weakness), for the development of tourism industry in Hebei District are discussed. The development opportunity (Opportunity) and the challenge (Threat) are analyzed. The competitive environment is fully analyzed by Porter's five-force model. On this basis, the strategic objectives, function orientation, and regional development planning layout of Hebei District are formulated, and the industrial upgrading strategy, innovation-driven strategy, factor priority strategy and marketing winning strategy are put forward, which focus on the implementation of industry promotion strategy, innovation drive strategy, factor priority strategy and marketing winning strategy. And has formulated the development strategy implementation each kind of safeguard measure. This paper makes a comprehensive discussion on the tourism development strategy of Hebei District, and formulates practical strategic measures, which plays an important role in guiding the construction and development of tourism in Hebei District.
【学位授予单位】：河北工业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7
本文编号：2334648
[Abstract]:With the acceleration of economic globalization and regional integration, tourism industry plays an increasingly important role in the national economy. The open development of Tianjin Binhai New area is brought into the overall development strategy of the country, and Tianjin is in the background of the key period of economic structure adjustment and transformation, and the strategic research is carried out in combination with the reality of tourism development in Hebei District. On the basis of reading a large number of literatures at home and abroad, this paper analyzes the existing problems of tourism industry in Hebei District by using the theories of comparative advantage, tourism economics, leisure and recreation. In terms of SWOT analysis, through the analysis and prediction of the international and domestic tourism market situation, the basic estimation and judgment of tourism economic situation, the competitive advantage and disadvantage of (Strength), (Weakness), for the development of tourism industry in Hebei District are discussed. The development opportunity (Opportunity) and the challenge (Threat) are analyzed. The competitive environment is fully analyzed by Porter's five-force model. On this basis, the strategic objectives, function orientation, and regional development planning layout of Hebei District are formulated, and the industrial upgrading strategy, innovation-driven strategy, factor priority strategy and marketing winning strategy are put forward, which focus on the implementation of industry promotion strategy, innovation drive strategy, factor priority strategy and marketing winning strategy. And has formulated the development strategy implementation each kind of safeguard measure. This paper makes a comprehensive discussion on the tourism development strategy of Hebei District, and formulates practical strategic measures, which plays an important role in guiding the construction and development of tourism in Hebei District.
【学位授予单位】：河北工业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7
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