基于价值链的我国旅行社商业模式分析

发布时间：2018-11-19 17:37

【摘要】：旅行社是旅游行业的龙头企业,对整个旅游行业的发展有着至关重要的作用。面对不断增长和变化的旅游者消费需求,新型互联网电子商务技术对人们旅游消费方式的改变,旅游行业内部的各种变化,以及全球化带来的严峻竞争,旅行社如何应对这些变化,提高自身的综合实力在竞争中取胜是旅行社必须考虑的问题。本篇论文以价值链的理论为基础出发,对我国旅行社的商业模式进行价值链的分析,提出了我国旅行社商业模式创新的对策和建议。本文共分为三大部分,共五章和结论：第一部分为绪论,主要阐述了本文的研究背景、意义、方法、思路和内容；第二部分为本文的主体部分,分为第二章至第五章,通过文献综述和理论分析对旅行社的内外部价值链和商业模式进行了系统解析,构建了我国传统旅行社和现代旅行社的价值链及其商业模式的模型,提出了传统旅行社商业模式基于价值链反映的问题,以及现代旅行社商业模式基于电子商务对价值链内外部的影响反映的问题,对我国旅行社基于价值链的商业模式创新提供了对策和建议；结论部分对本文的贡献和不足进行了总结。本文主要的贡献为对旅行社的商业模式从价值链的角度进行分析,根据我国旅行社商业模式所表现的问题,从价值链的各环节出发,提出了商业模式创新的对策和建议：以游客需求为中心进行价值链创新；通过提高旅行社关键业务能力进行旅行社内部价值链建设；优化旅行社外部价值链的合作,加强与合作伙伴的关系；通过大力发展旅行社电子商务推动价值链的辅助环节的建设。
[Abstract]:Travel agency is the leading enterprise in the tourism industry, which plays an important role in the development of the whole tourism industry. In the face of the increasing and changing demand of tourists, the changes of new Internet e-commerce technology to people's tourism consumption patterns, various changes within the tourism industry, and the severe competition brought about by globalization, How travel agencies cope with these changes and improve their comprehensive strength to win in the competition is a problem that must be considered by travel agencies. Based on the theory of value chain, this paper analyzes the value chain of China's travel agency business model, and puts forward the countermeasures and suggestions for the innovation of China's travel agency business model. This paper is divided into three parts, a total of five chapters and conclusions: the first part is an introduction, mainly describes the research background, significance, methods, ideas and content; The second part is the main part of this paper, divided into the second chapter to the fifth chapter, through the literature review and theoretical analysis of the internal and external value chain of travel agencies and business models for a systematic analysis. This paper constructs the model of value chain and its business model of traditional travel agency and modern travel agency in our country, and puts forward the problem that the traditional travel agency business model based on value chain reflects. And the problem that modern travel agency business model reflects the influence of electronic commerce on the inside and outside of the value chain, and provides the countermeasure and suggestion for the innovation of the business model of our country travel agency based on the value chain; The conclusion part summarizes the contribution and deficiency of this paper. The main contribution of this paper is to analyze the business model of travel agencies from the perspective of the value chain, according to the problems of the business model of travel agencies in China, starting from the various links of the value chain. The countermeasures and suggestions of business model innovation are put forward: innovating value chain by taking tourist demand as center; Through improving the key business ability of travel agency to build the internal value chain of travel agency, optimize the cooperation of external value chain of travel agency, strengthen the relationship with partner; By vigorously developing travel agency e-commerce to promote the construction of the value chain.
【学位授予单位】：西北大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.6

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