济宁市微山湖地区体育旅游的发展研究
发布时间：2018-11-21 18:47
【摘要】：随着我国经济社会快速发展,人们的物质生活水平也在不断的提高,相对于改革开放初期而言,城乡居民可支配收人也相应增加。与此同时随着社会生产力的巨大发展,人们的闲暇时间也同步增加。在个人经济收入稳步提高的基础上,人们的消费层次开始向精神文化方面提升,用于精神文化方面的消费必然大幅增加。在这个大前提的背景之下,以精神享受和心理体验为核心的旅游活动开始普及。与此同时,全民健身运动这一民族体质建设工程也在21世纪迎来其新的发展阶段。体育健身与生态旅游的有机结合,造就了一个新兴的市场群落--体育旅游市场,以观看体育比赛和参与各类体育活动等为目的的体育旅游市场有着极为广阔的发展空间。 本文采用文献资料法、专家访谈法、问卷调查法、观察法,以研究微山湖地区体育旅游的发展为主题,对微山湖地区体育旅游的发展进行了SWOT分析,针对微山湖的发展特点,根据国家旅游局首次推出了以“我国体育健身游”为主题的旅游促销活动及2014年山东省城运会的召开,深入开展微山湖区域体育旅游规划与发展十分必要的。
[Abstract]:With the rapid development of our country's economy and society, people's material living standard is improving constantly. Compared with the initial period of reform and opening up, the disposable income of urban and rural residents is also increasing correspondingly. At the same time, with the great development of social productivity, people's leisure time also increases synchronously. On the basis of the steady increase of personal economic income, people's consumption level begins to upgrade to the spiritual and cultural aspect, and the consumption for the spiritual and cultural aspect is bound to increase substantially. Under the background of this premise, tourism activities with spiritual enjoyment and psychological experience as the core began to popularize. At the same time, the national fitness construction project also ushered in its new development stage in the 21 st century. The organic combination of sports fitness and ecotourism has created a new market community-sports tourism market. The sports tourism market, which aims to watch sports competitions and participate in various sports activities, has a very broad development space. In this paper, the development of sports tourism in Weishan Lake area is analyzed by SWOT, and the characteristics of the development of Weishan Lake are analyzed by means of literature, expert interview, questionnaire investigation and observation, and the development of sports tourism in Weishan Lake area is analyzed by SWOT, which is based on the study of the development of sports tourism in Weishan Lake area. According to the first tourism promotion activity under the theme of "Sports Body-building Tour in China" and the holding of the 2014 Shandong City Games, it is necessary to carry out the planning and development of sports tourism in Weishan Lake region for the first time.
【学位授予单位】：山东体育学院
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G812.7;F592.7
本文编号：2347953
[Abstract]:With the rapid development of our country's economy and society, people's material living standard is improving constantly. Compared with the initial period of reform and opening up, the disposable income of urban and rural residents is also increasing correspondingly. At the same time, with the great development of social productivity, people's leisure time also increases synchronously. On the basis of the steady increase of personal economic income, people's consumption level begins to upgrade to the spiritual and cultural aspect, and the consumption for the spiritual and cultural aspect is bound to increase substantially. Under the background of this premise, tourism activities with spiritual enjoyment and psychological experience as the core began to popularize. At the same time, the national fitness construction project also ushered in its new development stage in the 21 st century. The organic combination of sports fitness and ecotourism has created a new market community-sports tourism market. The sports tourism market, which aims to watch sports competitions and participate in various sports activities, has a very broad development space. In this paper, the development of sports tourism in Weishan Lake area is analyzed by SWOT, and the characteristics of the development of Weishan Lake are analyzed by means of literature, expert interview, questionnaire investigation and observation, and the development of sports tourism in Weishan Lake area is analyzed by SWOT, which is based on the study of the development of sports tourism in Weishan Lake area. According to the first tourism promotion activity under the theme of "Sports Body-building Tour in China" and the holding of the 2014 Shandong City Games, it is necessary to carry out the planning and development of sports tourism in Weishan Lake region for the first time.
【学位授予单位】：山东体育学院
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G812.7;F592.7
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