酒店环境行为及内部驱动机制研究
发布时间：2018-11-22 20:23
【摘要】：在环境问题日益突显的背景下，各酒店或出于经济收益,或出于塑造良好企业形象考虑，纷纷引入环境管理系统（Environment management system,EMS）。近些年来，许多发展中国家也开始重视环境问题，一方面政府对各行各业施压以促使其采取环境行为，另一方面企业自身基于各种因素的考虑也开始积极主动的采取环境行为。在旅游可持续发展理念的指导下，酒店作为旅游行业的重要组成部分，纷纷开始实施环境行为。 本研究主要包含三个部分，一是对酒店的环境行为现状进行量化评估，二是探讨酒店环境行为的内部驱动因素及其影响机制，三是促进酒店环境行为实施的对策研究。具体研究路径为：通过问卷调查获取相关数据，利用因子分析方法构建酒店环境行为评价方程，计算得到调查样本的环境行为得分（Hotel Environment Behavior,HEB），并对其进行讨论；以HEB因变量，，酒店环境行为内部驱动因子为自变量，建立回归方程模型，验证研究假设，并对其进行深度讨论；以研究假设验证结果为依据，进行促进酒店环境行为的对策研究。该研究具有一定的理论意义和实践意义： 理论意义：第一，国内关于酒店环境行为的研究较少，本研究尝试对我国酒店环境行为进行研究，具有创新性意义。第二，本研究探索性的将经济学、管理学等理论用于酒店环境行为的理论分析，完善了该研究领域的理论基础。第三，本研究提出酒店环境行为内部驱动因子，构建酒店环境行为内部驱动机制的理论框架和假设，为后续相关研究，如酒店环境行为绩效研究等提供理论支持。 实践意义：首先，通过问卷调查的形式对酒店环境行为现状进行量化评估，较为客观的反映了我国酒店的环境管理现状。其次，本研究专注于内部驱动因素，运用回归分析方法对研究提出的假设进行验证，确定显著影响酒店环境行为的内部驱动因子，构建酒店环境行为的内部驱动机制框架，并在实证研究的基础上，提出相关对策与建议。 通过实证研究，量化评估了所调查样本的环境行为，并将酒店环境行为划分为 主动型，防御型，宽松型，不作为型，验证了包括酒店规模、酒店成长周期、酒店社会责任动机、酒店等级在内的四个研究假设。
[Abstract]:Under the background of increasingly prominent environmental problems, hotels have introduced the Environmental Management system (Environment management system,EMS) either out of economic benefits or in order to create a good corporate image. In recent years, many developing countries have also begun to pay attention to environmental issues. On the one hand, the government has put pressure on various industries to urge them to take environmental behavior, on the other hand, enterprises have also started to take the initiative to take environmental behavior on their own, based on the consideration of various factors. Under the guidance of the concept of tourism sustainable development, hotels, as an important part of the tourism industry, have begun to implement environmental behavior. This research mainly includes three parts: first, the quantitative evaluation of the present situation of hotel environmental behavior; second, the discussion of the internal driving factors of hotel environmental behavior and its influencing mechanism; third, the research of countermeasures to promote the implementation of hotel environmental behavior. The specific research path is: through the questionnaire survey to obtain the relevant data, using the factor analysis method to construct the hotel environmental behavior evaluation equation, calculate the environmental behavior score (Hotel Environment Behavior,HEB of the investigation sample, and discuss it; Taking the HEB dependent variable and the internal driving factor of hotel environmental behavior as independent variables, the regression equation model is established, and the hypothesis is verified and discussed in depth. Based on the results of hypothesis verification, the countermeasures to promote hotel environmental behavior are studied. The research has some theoretical and practical significance: first, there are few researches on hotel environmental behavior in China. Secondly, this research uses economics and management theory to analyze the hotel environment behavior, which improves the theoretical basis of the research field. Thirdly, this study puts forward the internal driving factor of hotel environmental behavior, constructs the theoretical framework and hypothesis of the internal driving mechanism of hotel environmental behavior, and provides theoretical support for subsequent related research, such as hotel environmental behavior performance research. Practical significance: firstly, the present situation of hotel environmental behavior is evaluated quantitatively by questionnaire survey, which objectively reflects the present situation of hotel environmental management in China. Secondly, this study focuses on the internal driving factors, uses regression analysis method to verify the hypothesis put forward in the study, determines the internal driving factors that significantly affect hotel environmental behavior, and constructs the internal driving mechanism framework of hotel environmental behavior. And on the basis of empirical research, put forward the relevant countermeasures and suggestions. Through the empirical study, the environmental behavior of the investigated sample was quantitatively evaluated, and the hotel environmental behavior was divided into active type, defensive type, loose type, inaction type, and verified including hotel size, hotel growth cycle. Hotel social responsibility motivation, hotel rating, including four research assumptions.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F719.2
[Abstract]:Under the background of increasingly prominent environmental problems, hotels have introduced the Environmental Management system (Environment management system,EMS) either out of economic benefits or in order to create a good corporate image. In recent years, many developing countries have also begun to pay attention to environmental issues. On the one hand, the government has put pressure on various industries to urge them to take environmental behavior, on the other hand, enterprises have also started to take the initiative to take environmental behavior on their own, based on the consideration of various factors. Under the guidance of the concept of tourism sustainable development, hotels, as an important part of the tourism industry, have begun to implement environmental behavior. This research mainly includes three parts: first, the quantitative evaluation of the present situation of hotel environmental behavior; second, the discussion of the internal driving factors of hotel environmental behavior and its influencing mechanism; third, the research of countermeasures to promote the implementation of hotel environmental behavior. The specific research path is: through the questionnaire survey to obtain the relevant data, using the factor analysis method to construct the hotel environmental behavior evaluation equation, calculate the environmental behavior score (Hotel Environment Behavior,HEB of the investigation sample, and discuss it; Taking the HEB dependent variable and the internal driving factor of hotel environmental behavior as independent variables, the regression equation model is established, and the hypothesis is verified and discussed in depth. Based on the results of hypothesis verification, the countermeasures to promote hotel environmental behavior are studied. The research has some theoretical and practical significance: first, there are few researches on hotel environmental behavior in China. Secondly, this research uses economics and management theory to analyze the hotel environment behavior, which improves the theoretical basis of the research field. Thirdly, this study puts forward the internal driving factor of hotel environmental behavior, constructs the theoretical framework and hypothesis of the internal driving mechanism of hotel environmental behavior, and provides theoretical support for subsequent related research, such as hotel environmental behavior performance research. Practical significance: firstly, the present situation of hotel environmental behavior is evaluated quantitatively by questionnaire survey, which objectively reflects the present situation of hotel environmental management in China. Secondly, this study focuses on the internal driving factors, uses regression analysis method to verify the hypothesis put forward in the study, determines the internal driving factors that significantly affect hotel environmental behavior, and constructs the internal driving mechanism framework of hotel environmental behavior. And on the basis of empirical research, put forward the relevant countermeasures and suggestions. Through the empirical study, the environmental behavior of the investigated sample was quantitatively evaluated, and the hotel environmental behavior was divided into active type, defensive type, loose type, inaction type, and verified including hotel size, hotel growth cycle. Hotel social responsibility motivation, hotel rating, including four research assumptions.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F719.2
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