中国游客对清迈文化旅游景点的满意度研究

发布时间：2018-11-23 13:24

【摘要】：论文回顾了中泰以及西方学者对旅游景点满意度的相关研究,总结了相关研究中的指标体系和研究方法,利用spss方法分析结果,以及提升中国游客满意度的对策建议。研究表明,中国游客对清迈文化旅游景点的满意度于三个方面是传统性、教育性、魅力性,调查表明三个景点的游客满意度都比较高。中国游客对素贴寺旅游文化景点的评价最高,从整体的结果来看三个旅游景点的整体评价都较高。最后,研究中国游客对清迈文化旅游景点的满意度可以使用本文结果来进随着旅游资源的不断开发,旅游环境的不断改善,增强文化旅游景点的吸引力和管理服务水平已经成为旅游业发展的重点。论文为清迈文化旅游景点的可持续发现提供了相关建议,从而有利于延长文化旅游景点的生命周期,从而提升文化旅游景点价值。
[Abstract]:This paper reviews the research on the satisfaction of tourist attractions between China and Thailand and western scholars, summarizes the index system and research methods, analyzes the results by using the spss method, and puts forward some suggestions to improve the satisfaction of Chinese tourists. The research shows that the satisfaction of Chinese tourists to the cultural tourist attractions of Chiang Mai is traditional, educational and charming in three aspects. The survey shows that the satisfaction of the three scenic spots is relatively high. Chinese tourists have the highest evaluation of Supu Temple's tourist cultural attractions, and the overall evaluation of the three scenic spots is higher from the overall results. Finally, we can use the results of this paper to study the satisfaction of Chinese tourists to the cultural tourist attractions of Chiang Mai. With the continuous development of tourism resources, the tourism environment can be continuously improved. Enhancing the attraction of cultural tourist attractions and the level of management services has become the focus of tourism development. The paper provides relevant suggestions for the sustainable discovery of cultural tourist attractions in Chiang Mai, which is conducive to prolonging the life cycle of cultural tourist attractions and enhancing the value of cultural tourist attractions.
【学位授予单位】：昆明理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F593.36

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