新宁县乡村旅游客源结构调查
发布时间：2018-12-07 11:24
【摘要】：近年来,随着经济的迅速崛起,旅游业也得到了迅猛发展,外出旅游的人日渐增多,旅游日渐为大众接受喜爱。因此,各地都竞相进行旅游开发,且日益激烈,所以如何留住游客,吸引更多游客,成为各景区所在地的人不得不考虑的问题,那么,这不仅要求我们完善旅游设施,开发更多受游客欢迎的景点,同时还要全面了解客源的结构。本文以湖南新宁为例,对新宁乡村旅游的客源结构进行研究分析,然后得出结论,最后提出留住游客,吸引更多游客的建议。 本文在对相关研究成果进行回顾梳理后,提出了本文的研究框架,对收集到的第一手资料,用描述性统计分析、聚类分析、数据分析、统计分析等方法,对新宁县乡村旅游的客源进行研究,以期能更好地指导景区的营销工作。研究后得出的主要结论如下：一,来新宁乡村旅游的客源以省内市场为主；二,客源在新宁乡村旅游的日均消费处于中等偏低状况；三,游客在新宁乡村旅游的停留时间短；四,游客重游新宁乡村旅游的可能性低。 在调查分析的基础之上,我个人归纳总结得出以下几点发展建议：一,整合新宁县的乡村旅游资源,扩大营销力度；二,搞好旅游设施建设,增强接待能力；三,突出特色,创造品牌；四,加强人员培训,提高服务水平；五,大力发展生态旅游,走可持续旅游之路。
[Abstract]:In recent years, with the rapid rise of economy, tourism has also been rapid development, the number of people going out to travel is increasing, tourism is gradually accepted by the public. Therefore, various places are competing for tourism development, and increasingly fierce, so how to retain tourists, attract more tourists, become the people in the scenic spots have to consider, then, this not only requires us to improve tourism facilities, Develop more popular tourist attractions, but also a comprehensive understanding of the structure of the tourist source. Taking Xinning, Hunan as an example, this paper studies and analyzes the tourist source structure of Xinning rural tourism, then draws a conclusion, and finally puts forward some suggestions for retaining tourists and attracting more tourists. After reviewing and combing the related research results, this paper puts forward the research framework of this paper, using descriptive statistical analysis, cluster analysis, data analysis, statistical analysis and other methods to collect the first-hand information, such as descriptive statistical analysis, cluster analysis, data analysis, statistical analysis and so on. This paper studies the tourist resources of Xinning County's rural tourism in order to better guide the marketing work of scenic spots. The main conclusions of the study are as follows: first, the main tourist source of rural tourism in Xinning province is the provincial market; second, the average daily consumption of rural tourism in Xinning is on the moderate low side; third, the stay time of tourists in Xinning rural tourism is short; Fourth, the possibility of tourists traveling again to Xinning rural areas is low. On the basis of investigation and analysis, I sum up the following suggestions: first, integrate the rural tourism resources of Xinning County, expand marketing efforts, second, do a good job of tourism facilities construction, enhance reception capacity; Third, highlight the characteristics, create the brand; fourth, strengthen the training of personnel, improve the service level; fifth, vigorously develop eco-tourism, take the road of sustainable tourism.
【学位授予单位】：中南林业科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7
本文编号：2367124
[Abstract]:In recent years, with the rapid rise of economy, tourism has also been rapid development, the number of people going out to travel is increasing, tourism is gradually accepted by the public. Therefore, various places are competing for tourism development, and increasingly fierce, so how to retain tourists, attract more tourists, become the people in the scenic spots have to consider, then, this not only requires us to improve tourism facilities, Develop more popular tourist attractions, but also a comprehensive understanding of the structure of the tourist source. Taking Xinning, Hunan as an example, this paper studies and analyzes the tourist source structure of Xinning rural tourism, then draws a conclusion, and finally puts forward some suggestions for retaining tourists and attracting more tourists. After reviewing and combing the related research results, this paper puts forward the research framework of this paper, using descriptive statistical analysis, cluster analysis, data analysis, statistical analysis and other methods to collect the first-hand information, such as descriptive statistical analysis, cluster analysis, data analysis, statistical analysis and so on. This paper studies the tourist resources of Xinning County's rural tourism in order to better guide the marketing work of scenic spots. The main conclusions of the study are as follows: first, the main tourist source of rural tourism in Xinning province is the provincial market; second, the average daily consumption of rural tourism in Xinning is on the moderate low side; third, the stay time of tourists in Xinning rural tourism is short; Fourth, the possibility of tourists traveling again to Xinning rural areas is low. On the basis of investigation and analysis, I sum up the following suggestions: first, integrate the rural tourism resources of Xinning County, expand marketing efforts, second, do a good job of tourism facilities construction, enhance reception capacity; Third, highlight the characteristics, create the brand; fourth, strengthen the training of personnel, improve the service level; fifth, vigorously develop eco-tourism, take the road of sustainable tourism.
【学位授予单位】：中南林业科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7
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