山东省高尔夫旅游产业发展现状及影响因素分析

发布时间：2018-12-07 18:15

【摘要】：本文采用文献资料法、专家访谈法、实地调查法、数理统计法,对山东省高尔夫旅游产业发展的影响因素进行研究,得出以下结果： 1)金融危机之后由于国家政策方面的变化,山东省的高尔夫球场的新建速度有所提高；海外高尔夫旅游者的客流量有所下降,而中国的高尔夫爱好者人数呈持续增长趋势,本土球员所占比例正不断提升,推动着高尔夫运动在内地3级城市的发展。另外,韩币汇率的贬值、燃油费的上涨和韩国高尔夫球场价格的下调都是金融危机之后韩国客流量减少的客观原因。 2)高球入奥不仅带动了高尔夫人才培养,而且有助于增多、加速我国高尔夫技术与设备的升级。随之也能减少了高尔夫成本,吸引众多中层消费者,间接性地推动了越来越多的高尔夫新人加入。这有助于“贵族运动”的“平民化”,缩短高尔夫运动的推广时间,中国高尔夫运动的发展进程也将会大幅度提速。.随着高尔夫爱好者的增多,市场的需求导向不仅推动了我国高尔夫产业的发展,还带动和促进了旅游业、房地产业、餐饮业、商业、娱乐业等相关行业的共同发展。 3)山东省丰富的旅游资源、雄厚的本土经济实力及相当数目的外商和社会高端阶层是山东省高尔夫旅游业发展的强有力的保障。山东省优异的地理区位条件、交通条件、气候条件都是有助于山东省高尔夫旅游业的影响因素。 4)山东省己经具备了较强的产业发展基础。但其中也存在着很多本质上的问题。与海外相比,山东省的高尔夫产业还不完善,有待于提高。除整个产业结构不合理外,宏观环境中的政策、对外经济、文化因素都为高尔夫发展增添了不确定性。其主要问题可以总结为以下六点：①缺乏整体产业导向和法律保障；‘②尚未建立产业链,宣传力度不够；③球场的结构性过剩；④相关企业主体缺乏大产业、大经营意识；⑤客源单一、抗风险能力差；⑥专业人才紧缺,人才培养不够全面。针对上述几个目前山东省高尔夫旅游业中存在的问题,本文提出了尚未成熟的一些建议。主要有5个方面：1)加强理论研究和科研力度；2)政府要合理调控；3)整合资源,联合营销,打造品牌；4)企业要增强主体意识,提高管理水平；5)加强专业人才的培养
[Abstract]:In this paper, the factors influencing the development of golf tourism industry in Shandong Province are studied by the methods of literature, expert interview, field investigation and mathematical statistics. The results are as follows: 1) after the financial crisis, due to the changes in national policies, the speed of construction of golf courses in Shandong Province has been improved; The number of golf fans in China is increasing, and the proportion of local players is increasing, which is promoting the development of golf in the mainland level 3 cities. In addition, the depreciation of the exchange rate of the Korean dollar, the rise in fuel costs and the decline in the price of golf courses in South Korea are all the objective reasons for the decline in South Korean passenger traffic after the financial crisis. 2) the entry of high ball into the Olympic Games not only promotes the training of golf talents, but also helps to increase the number and accelerate the upgrading of golf technology and equipment in China. It also reduces golf costs, attracts many middle-level consumers, and indirectly drives more and more new golfers to join. This is helpful to "aristocratic sport" civilian turn ", shorten the popularizing time of golf sport, the development process of Chinese golf movement will also greatly increase speed.. With the increase of golf enthusiasts, the market demand orientation not only promotes the development of golf industry in China, but also promotes the common development of tourism, real estate, catering, commerce, entertainment and other related industries. 3) the rich tourism resources, the strong local economic strength and the considerable number of foreign businessmen and the high class of society are the strong guarantee for the development of Shandong golf tourism. The excellent geographical location condition, traffic condition and climate condition of Shandong Province are the influential factors of golf tourism in Shandong Province. 4) Shandong Province has a strong foundation for industrial development. But there are also many essential problems. Compared with overseas, the golf industry of Shandong Province is not perfect and needs to be improved. In addition to the unreasonable industrial structure, the policy, foreign economy and cultural factors in the macro environment have added uncertainty to the development of golf. The main problems can be summarized as follows: (1) lack of overall industrial orientation and legal protection;'2 'not yet established industrial chain, not enough propaganda; 5 single source, poor ability to resist risks; 6 shortage of professional talents, talent training is not comprehensive enough. In view of the problems in the golf tourism in Shandong Province, this paper puts forward some immature suggestions. There are five main aspects: 1) strengthening theoretical research and scientific research; 2) reasonable regulation and control by government; 3) integration of resources, joint marketing and brand building; 4) strengthening the consciousness of the main body and improving the management level of enterprises; 5) strengthening the training of professional talents
【学位授予单位】：延边大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G849.3;F592.7

【参考文献】