基于层次分析法的茶文化旅游资源评价——以江苏宜兴阳羡茶文化博览园为例

发布时间：2018-12-12 19:53

【摘要】：以宜兴阳羡茶文化博览园为例,采用层次分析法构建茶文化旅游资源综合评价的模型,从茶文化旅游资源特征,环境特征和开发条件3个方面筛选出茶文化历史价值、教育科研功能、美学观赏、资源组合、生态环境、交通条件、客源市场等22个评价指标,并建立评价指标体系,通过德尔菲法专家评价获得各指标权重。运用构建好的评价指标体系,对阳羡茶文化博览园旅游资源进行实例分析、评价。结果显示,宜兴阳羡茶文化博览园茶历史文化价值较高、资源类型多样、旅游客源市场条件良好,茶文化旅游开发潜力较大,但是存在知名度不高、资源聚集度较低、旅游配套设施开发尚不完善等缺点。最后,根据评价结果对当地茶文化旅游发展提出了相应的建议。
[Abstract]:Taking Yixing Yangwei Tea Culture Expo Park as an example, the comprehensive evaluation model of tea culture tourism resources was constructed by AHP, and the historical value of tea culture was screened from three aspects: the characteristics of tea culture tourism resources, the environmental characteristics and the development conditions. There are 22 evaluation indexes, such as educational scientific research function, aesthetic appreciation, resource combination, ecological environment, traffic condition, passenger market and so on. The evaluation index system is established, and the weight of each index is obtained by Delphi expert evaluation. By using the established evaluation index system, this paper analyzes and evaluates the tourism resources of Yangwei Tea Culture Expo Park. The results showed that the historical and cultural value of tea in Yixing Yangwei Tea Culture Expo Garden was relatively high, the resource types were various, the tourist market conditions were good, the potential of tea culture tourism development was great, but the popularity of tea culture was not high, and the resource aggregation degree was low. Tourism supporting facilities development is not perfect and other shortcomings. Finally, according to the evaluation results, the corresponding suggestions on the development of local tea culture tourism are put forward.
【作者单位】：南京农业大学园艺学院;南京农业大学科学研究院;
【基金】：现代农业产业技术体系建设专项资金(CARS-23) 江苏省企业博士集聚计划项目(179) 苏州市科技发展计划项目(SZGD201067、吴政抄2009字65号)
【分类号】：F592.7;F326.12-28

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