M国际旅行社经营战略研究

发布时间：2018-12-12 23:32

【摘要】：中国自从步入改革开放的道路后,逐渐开始由计划经济向市场经济转型,国民经济取得了巨大的进步。伴随着经济发展,人民生活的富足,旅游业也开始盛行了起来。数年的时间,旅游业不仅在规模上扩大了数倍,其数量和质量也取得了明显的进步。伴随快速发展的过程,出现了一些问题,例如,随着竞争的加剧,低价竞争屡禁不止,给蓬勃发展的旅游业带来了负面影响。同时,伴随着生活的富足,人们的消费观念也在悄然的发生改变,顾客不再单纯的盯着价格,而是更加注重产品的内涵和公司的服务。因此,如何制定符合市场动态需求的发展战略,成为公司的研究热点。笔者通过对旅行社发展问题展开研究,以M公司为例,借鉴和吸收西方发达国家的先进管理理念,结合国内旅游业的发展状况,提出了一系列的解决方法,为旅游公司的发展提供借鉴。在本文的分析过程中,笔者运用现代管理理论对M公司当前发展状态进行细致分析和讨论,然后深入解剖出现的问题,深追出现问题的根本原因。在文中,笔者主要涉及了五力分析法、宏观环境分析(PEST以及SWOT分析法。
[Abstract]:Since China entered the road of reform and opening up, it has gradually begun to transform from planned economy to market economy, and the national economy has made great progress. With the development of economy and the prosperity of people's life, tourism has begun to flourish. Over the years, tourism has not only expanded several times in size, but has made significant progress in terms of quantity and quality. With the rapid development of the process, there are some problems, for example, with the intensification of competition, low-price competition has been banned repeatedly, which has brought a negative impact to the booming tourism industry. At the same time, with the prosperity of life, people's consumption concept is quietly changing, customers are no longer simply staring at the price, but pay more attention to the connotation of products and company services. Therefore, how to formulate the development strategy in line with the dynamic demand of the market has become the research hotspot of the company. By studying the development of travel agencies, taking M Company as an example, using the advanced management ideas of western developed countries for reference and combining with the development of domestic tourism, the author puts forward a series of solutions. To provide reference for the development of tourism companies. In the course of the analysis of this paper, the author uses the modern management theory to analyze and discuss the current development state of M Company in detail, then deeply dissects the problems that appear, and makes a deep search for the root causes of the problems. In this paper, the author mainly involves five-force analysis, macro-environment analysis (PEST and SWOT analysis).
【学位授予单位】：云南大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272;F592.6

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