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河北省红色旅游资源评价与开发研究

发布时间:2018-12-16 22:23
【摘要】:2011年,中共中央办公厅、国务院办公厅联合下发了《2011-2015年全国红色旅游发展规划纲要》,对红色旅游的内涵进行了拓展和延伸,丰富了红色旅游的内容体系。河北省作为我国红色旅游资源大省,其红色旅游发展如火如荼。但是,纵观河北省红色旅游发展全局,其红色旅游理论研究明显不足,尚未形成较为成熟的红色旅游开发理论体系和红色旅游资源综合评价体系。本文在对红色旅游开发理论和评价方法进行研究的基础上,对新时期河北省红色旅游资源进行全面梳理,构建了河北省红色旅游资源评价体系,综合运用层次分析法和模糊综合评价法对其进行全面评价,并提出了河北省红色旅游资源开发对策。 首先,本文论述了课题的研究背景、研究意义、国内外研究现状,并对研究方法和研究内容进行了说明。对文中所涉及的概念及理论进行解释,为本文提供了理论基础和指导。 其次,介绍了河北省红色旅游及资源概况,全面阐述了河北省红色旅游资源的总体特征、分布、类型和重点景区,并在对其发展现状进行分析的基础上,,找出了其存在的不足。 第三,利用BCG模型和数理统计的方法对河北省国内外旅游市场和红色旅游市场进行分析,并结合其旅游市场的大环境,对河北省红色旅游客源目标市场进行定位。 第四,对河北省红色旅游资源进行评价,构建由4层、30个评价指标的组成的红色旅游资源评价体系,运用层次分析法和模糊综合评价法对河北省红色旅游资源总体和单体进行评价,并得出了相应结论。 最后,在资源分析、现状分析、市场分析以及资源综合评价的基础上,提出河北省红色旅游资源开发的理念、原则、模式及策略。
[Abstract]:In 2011, the General Office of the CPC Central Committee and the General Office of the State Council jointly issued the outline of the National Red Tourism Development Plan 2011-2015, which expanded and extended the connotation of red tourism and enriched the content system of red tourism. Hebei Province as a big province of red tourism resources, its red tourism development is in full swing. However, according to the overall situation of the development of red tourism in Hebei Province, the theoretical study of red tourism is obviously insufficient, and the relatively mature theory system of red tourism development and the comprehensive evaluation system of red tourism resources have not yet been formed. On the basis of the research on the theory and evaluation methods of red tourism development, this paper comprehensively combs the red tourism resources of Hebei Province in the new period, and constructs the evaluation system of the red tourism resources in Hebei Province. The comprehensive evaluation was carried out by using AHP and fuzzy comprehensive evaluation method, and the countermeasures of developing red tourism resources in Hebei province were put forward. First, this paper discusses the research background, significance, research status at home and abroad, and describes the research methods and research content. The concepts and theories involved in this paper are explained, which provides a theoretical basis and guidance for this paper. Secondly, the general situation of red tourism and its resources in Hebei Province is introduced, and the overall characteristics, distribution, types and key scenic spots of red tourism resources in Hebei Province are expounded. Based on the analysis of the present situation of its development, the shortcomings of the red tourism resources in Hebei Province are found out. Thirdly, using BCG model and mathematical statistics method to analyze the domestic and foreign tourism market and red tourism market in Hebei Province, and to locate the target market of the red tourist source of Hebei Province in the light of the general environment of the tourism market. Fourth, to evaluate the red tourism resources in Hebei Province, and build a red tourism resources evaluation system composed of 4 layers and 30 evaluation indexes. The overall and individual red tourism resources in Hebei Province are evaluated by AHP and fuzzy comprehensive evaluation method, and the corresponding conclusions are drawn. Finally, on the basis of resource analysis, current situation analysis, market analysis and comprehensive evaluation of resources, this paper puts forward the idea, principle, mode and strategy of the development of red tourism resources in Hebei province.
【学位授予单位】:燕山大学
【学位级别】:硕士
【学位授予年份】:2013
【分类号】:F592.7

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