国家旅游度假区持续发展的动力与问题——以上海佘山国家旅游度假区为例

发布时间：2018-12-17 12:13

【摘要】：上海佘山国家旅游度假区从1995年成立以来,经历了近20年的发展历程,其持续发展的动力来自于大项目建设与良好的发展机遇,吃住行游购娱等传统六要素依然是度假区的重要支撑,绿景境情体动等新六要素赋予了度假区更高的品位与灵魂,也是度假区区别于其他地域类型的根本所在;度假区核心要素是通过具体项目建设来实现的,其中大项目对度假区发展起到重要作用,主题园、酒店、别墅地产、自然公园等项目对度假区发展的作用是不同的,为度假区发展注入了不同的动力,包括形象与知名度、人气与收益等;作为城郊型度假区也面临一些客观问题,如人才短缺、配套服务不健全、利益主体多、管理专业化程度低等。中国旅游度假区发展面临很多更深层次的理论问题,必须从人类生活史、造园史、游憩发展角度科学认识度假区的发展变迁规律,才能为度假区的健康发展制定出有效的发展政策与经营对策。
[Abstract]:Shanghai Sheshan National Tourism Resort has experienced nearly 20 years of development since its establishment in 1995. The power of its sustainable development comes from the construction of large projects and good opportunities for development. The traditional six elements, such as eating, living, traveling, shopping and entertainment, are still the important support of the resort, and the new six elements, such as green scenery, mood, body and movement, endow the resorts with a higher grade and soul, and are also the fundamental factors that distinguish the resorts from other regional types; The core elements of the resort are realized through the construction of specific projects, in which large projects play an important role in the development of the resort, while theme parks, hotels, villa real estate, natural parks and other projects play different roles in the development of the resorts. For the development of the resort into a different momentum, including image and popularity, popularity and revenue; As a suburban resort, it also faces some objective problems, such as shortage of talents, imperfect supporting services, more benefit subjects, low degree of management specialization, and so on. The development of tourist resorts in China faces many deeper theoretical problems. It is necessary to scientifically understand the development and vicissitudes of resorts from the perspectives of human life history, gardening history and recreation development. Only then can make the effective development policy and the management countermeasure for the healthy development of the resort.
【作者单位】：同济大学建筑与城市规划学院;上海佘山国家旅游度假区管委会;
【基金】：国家自然科学基金项目(项目编号:51278347) 国家旅游局2012-2014年重点研究课题(项目编号:12TABK004)
【分类号】：F592.7

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