后沟古村旅游产品优化开发研究
发布时间：2018-12-17 20:29
【摘要】：承载着中华民族历史文化源头和根基的古村落,是各种历史信息的重要载体,更是一种独特而不可替代的旅游资源,在旅游业蓬勃发展的大背景下,已成为旅游开发的新热点。但总结前人的相关研究,大部分学者在微观上的相关实证研究较少,如针对某个景区游客旅游动机的调研以及调研结论对产品开发的影响等等,相关的资料和文献均鲜有涉及。 本文主要从旅游动机的角度出发,以榆次后沟古村为例,把榆次后沟古村落在旅游资源开发过程中应用旅游动机因素所取得的综合效益予以阐述,为省内同类型其他古村落在景区资源开发过程中能更好的应用目标游客动机因素、提高整个景区旅游资源开发的有效性提供一定的参考。 文章主要分为四个部分：第一部分绪论介绍了这一论题的研究背景及研究意义,国内外有关此论题的研究综述以及本文涉及到的概念及理论框架基础。第二部分对研究的目标景区榆次后沟古村从历史概况、旅游资源介绍、旅游产品前期开发等方面进行了概述和总结。并详细介绍了太原旅游学院接手后沟景区后,从旅游者到景区旅游动机的调研中得出了后沟景区游客的几种基本旅游动机和根本需求。第三部分主要详述了基于调研结果和后沟古村实际情况,景区逐年进行的旅游产品优化及围绕优化旅游产品进行的具体宣传和推广措施。第四部分阐述了近四年来的景区综合效益的比对情况。从实践及推广的角度分析了景区效益提升的内容和结论,并有针对性的为其他同类型景区的管理和发展提出了相应的几点启示。
[Abstract]:The ancient village, which bears the source and foundation of Chinese history and culture, is an important carrier of all kinds of historical information and a unique and irreplaceable tourist resource. Under the background of the booming development of tourism, it has become a new hot spot in tourism development. But after summarizing the previous relevant studies, most scholars in the micro empirical research is less, such as the tourist tourism motivation of a scenic spot and the impact of the findings on product development, and so on, the relevant information and literature are rarely involved. In this paper, from the angle of tourism motivation, taking the ancient village of Hougou in Yuci as an example, the comprehensive benefits obtained by applying the factors of tourism motivation in the process of exploitation of tourism resources are expounded. It provides a certain reference for other ancient villages of the same type in the development of scenic area resources, which can better apply the target tourist motivation factors and improve the efficiency of the tourist resources development of the whole scenic area. The article is divided into four parts: the first part introduces the research background and significance of the topic, the domestic and foreign research on this topic, as well as the concept and theoretical framework involved in this paper. The second part summarizes the historical situation, the introduction of tourism resources and the early development of tourism products in Yuci Hougou Village, the target scenic spot of the study. After the Taiyuan Tourism Institute took over the Hougou scenic spot, the author obtained several basic tourist motives and basic needs of the tourists from the investigation of the tourist motivation to the scenic spot. In the third part, based on the results of investigation and the actual situation of Hougou village, the tourism product optimization and the concrete propaganda and promotion measures around the optimization of tourism products are discussed year by year. The fourth part expounds the comparison of the comprehensive benefits of scenic spots in the past four years. This paper analyzes the contents and conclusions of improving the benefit of scenic spots from the point of view of practice and popularization, and puts forward some corresponding enlightenment for the management and development of other scenic spots of the same type.
【学位授予单位】：山西大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7
本文编号：2384758
[Abstract]:The ancient village, which bears the source and foundation of Chinese history and culture, is an important carrier of all kinds of historical information and a unique and irreplaceable tourist resource. Under the background of the booming development of tourism, it has become a new hot spot in tourism development. But after summarizing the previous relevant studies, most scholars in the micro empirical research is less, such as the tourist tourism motivation of a scenic spot and the impact of the findings on product development, and so on, the relevant information and literature are rarely involved. In this paper, from the angle of tourism motivation, taking the ancient village of Hougou in Yuci as an example, the comprehensive benefits obtained by applying the factors of tourism motivation in the process of exploitation of tourism resources are expounded. It provides a certain reference for other ancient villages of the same type in the development of scenic area resources, which can better apply the target tourist motivation factors and improve the efficiency of the tourist resources development of the whole scenic area. The article is divided into four parts: the first part introduces the research background and significance of the topic, the domestic and foreign research on this topic, as well as the concept and theoretical framework involved in this paper. The second part summarizes the historical situation, the introduction of tourism resources and the early development of tourism products in Yuci Hougou Village, the target scenic spot of the study. After the Taiyuan Tourism Institute took over the Hougou scenic spot, the author obtained several basic tourist motives and basic needs of the tourists from the investigation of the tourist motivation to the scenic spot. In the third part, based on the results of investigation and the actual situation of Hougou village, the tourism product optimization and the concrete propaganda and promotion measures around the optimization of tourism products are discussed year by year. The fourth part expounds the comparison of the comprehensive benefits of scenic spots in the past four years. This paper analyzes the contents and conclusions of improving the benefit of scenic spots from the point of view of practice and popularization, and puts forward some corresponding enlightenment for the management and development of other scenic spots of the same type.
【学位授予单位】：山西大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7
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