青岛滨海健身旅游参与者现状与需求研究

发布时间：2018-12-18 05:55

【摘要】：随着中国社会、政治、经济、文化等各个方面持续的高速发展，人民群众精神、物质、生活水平的日益提高，可自我支配个人时间的增多，可支配收入的不断增长，以及追求现代健康生活理念的影响，越来越多的人开始追求身体健康、心情愉悦的生命状态，体育热情逐步升高，体育与体育旅游逐渐成为现代人们生活中不可或缺的重要组成部分。人们生活水平不断的提高,对体育的需求就不只是停留在追求身体健康的层面上，而是主体意识的转变—从生存走向享乐的发展，向更高层次的需求迈进，而强身健体的生存理念，也逐渐进入到人们的视野与观念当中。为建立一个能满足居民健身旅游需求、倡导健身文明的生活方式，全国各地关于健身旅游的热情也正在提高，主要体现在政府的大力支持和民众对健康的生命状态积极主动的寻求。滨海健身旅游就是指，人们为了促进身体发展，促进心理发展，促进对外界生存环境和社会适应能力，而在滨海地域进行的有意识的身体练习，心理调节和社会调整的体育旅游过程。狭义上的滨海健身旅游是指：在滨海进行且具有健身效果或旅游者具有健身目的而进行的体育旅游。滨海健身旅游属于滨海体育旅游的范畴。本研究运用文献资料法、实地考察法、问卷调查法、数理统计法等研究方法，从青岛滨海健身旅游参与者现状与需求调研出发，梳理青岛滨海健身旅游现状，分析研究目前青岛滨海健身旅游景区景点与经营企业提供滨海健身旅游服务现状，了解旅游者参与青岛滨海健身旅游现状，研究旅游者对于青岛滨海健身旅游的整体需求，深入探究不同年龄、性别、学历、收入、职业、居住地的旅游者对青岛滨海健身旅游健身项目的个性需求。通过研究，得出以下结论：第一，近些年来，青岛旅游业发展态势良好，滨海旅游和体育旅游是青岛旅游的重要部分，青岛滨海健身旅游产业初步发展，滨海健身旅游蓬勃开展；第二，旅游者参与度最高的青岛滨海健身旅游健身项目依次是：洗海澡、沙滩排球、沙滩足球、滨海垂钓、潜水等；旅游者体验后想要再参与的健身项目依次是：洗海澡、潜水、海上摩托艇、沙滩排球、海上自行车等；旅游者兴趣度高但并未在青岛普遍开展的健身项目有：悬崖跳水、水上攀岩、香蕉滑翔伞、海上漂流、海岛求生等；第三，性别、年龄、学历、职业、收入和居住地等因素对旅游者是否曾参与特定滨海健身旅游健身项目具有显著性影响：在参与过海上摩托艇和沙滩足球项目上男性比女性要分别高出19.23和15.25个百分点；18岁以下年龄的旅游者在曾参与的潜水、海上自行车、海上摩托艇、滨海垂钓和沙滩排球等项目上参与度均为最高；蹼泳项目上，随着学历升高旅游者参与比例呈降低趋势，沙滩排球和沙滩足球项目随着学历升高旅游者参与比例呈升高趋势；职业为农民和离退休人员的旅游者对于洗海澡、蹼泳、滨海垂钓和沙滩排球等项目参与比例较低。月均收入6000元以上的旅游在洗海澡和沙滩排球项目上的参与比例最高；第四，青岛滨海健身旅游服务管理中存在的问题有：旅游者在获取青岛滨海健身旅游信息过程中，易获得虚假旅游信息；旅游者认为青岛滨海健身旅游健身项目和配套项目收费相对过高，项目体验性价比不高；旅游者认为青岛滨海健身旅游景点景区接待能力不强，部分健身项目开展规模不合理；旅游者对青岛滨海健身旅游景点景区服务人员服务质量评价较低，，滨海健身旅游业从业人员素质不高等。第五，进一步完善青岛滨海健身旅游服务管理的对策有：建立健全青岛滨海健身旅游信息传播方式，建立立体式全方位满足不同旅游者的旅游信息传播渠道；深化调整青岛滨海健身旅游健身项目和配套项目收费，提升健身项目体验，提高旅游收费和旅游项目体验性价比；不断提高青岛滨海健身旅游景点景区接待能力，调整部分健身项目的开展规模；提高青岛滨海健身旅游景点景区服务人员服务质量，提高滨海健身旅游业从业人员素质等。
[Abstract]:With the sustained high-speed development of China's social, political, economic, cultural and other aspects, the people's spirit, material and living standards are increasing, the increase of the individual time, the constant growth of disposable income, and the pursuit of the influence of the modern healthy living concept, More and more people start to pursue the physical health, the happy life state, the sports enthusiasm is gradually increased, and the sports and sports tourism gradually become an indispensable part of the modern people's life. People's living standards are rising constantly, and the demand for sports is not only at the level of the pursuit of physical health, but the transformation of the consciousness of the main body, from the survival to the development of the pleasure, to a higher level of demand, and to strengthen the life of the body Read, and gradually enter the people's field of view and the idea In order to establish a way of life to meet the needs of the residents' fitness and tourism and to promote the healthy and civilized life, the enthusiasm of the whole country on the fitness tourism is also improving, which is mainly reflected in the strong support of the government and the initiative of the people to the healthy life state. In order to promote the development of the body, to promote the psychological development, to promote the living environment and the social adaptability of the outside world, the conscious physical exercise, the psychological adjustment and the social adjustment of the sports brigade in the coastal area a physical exercise in a narrow sense refers to a body that is carried out in a coastal area and has a body-building effect or a tourist has a body-building purpose. Tourism in the coastal area. The coastal sports tourism belongs to the coastal sports tourism. Based on the research methods of literature, field survey, questionnaire and mathematical statistics, this study, based on the current situation and demand of the participants in the coastal health-care tourism in Qingdao, sorted out the coastal health of Qingdao. Based on the present situation and the analysis of the present situation of the tourism service of the coastal bodybuilding in Qingdao, the present situation of the tourism service in the coastal area of Qingdao is analyzed, and the tourist's participation in the present situation of the tourism in the coastal area of Qingdao is studied. The study of the overall demand of the tourists on the tourism of the coastal bodybuilding in Qingdao is to explore the different ages. The tourist of sex, education, income, occupation and place of residence to the health-building project of Qingdao Binhai Body-building The needs of the individual. Through the study, you have to The following conclusions are drawn: First, in recent years, the development situation of Qingdao tourism is good, and the coastal tourism and sports tourism are the important parts of Qingdao's tourism. body travel The second, the highest-participation Qingdao coastal body-building tourism fitness program is: the bathing, beach volleyball, beach football, coastal fishing, diving and so on; the health-building projects that the tourists want to participate after the experience of the tourists are: washing, bathing, diving, and sea. The upper motorboat, the beach volleyball, the marine bicycle, etc.; the high degree of interest of the tourists, but not in the general health-building project in Qingdao: the cliff diving, the water-climbing, the banana glider, the sea drift, sea-island survival and so on; thirdly, The factors such as gender, age, education, occupation, income and place of residence have a significant impact on whether the tourists have been involved in the specific coastal exercise and fitness program: the male is higher than the female at the time of participation in the marine motor boat and the beach football project by 195.2 respectively. 3 and 15. 25 percentage points; tourists under 18 years of age have the highest participation in such projects as diving, offshore cycling, motor boats at sea, coastal fishing and beach volleyball; on the swimming project, as the degree of education increases, The proportion of the participants is decreasing, and the proportion of the beach volleyball and the beach football is increasing with the increase of the degree of education of the tourists; the tourists who are the farmers and the retired people are used for bathing, swimming, coastal fishing and beach The participation rate of the projects such as volleyball is low. The monthly income of more than 6,000 yuan is in the washing and bathing and the beach. The proportion of participation on the ball project is the highest; in the fourth, the problems existing in the management of the Qingdao Binhai Fitness Tourism Service are as follows: the tourists are getting the information of the Qingdao Binhai Fitness and Tourism in that proces, the false travel information is easy to obtain; the tourists believe that the charge of the fitness project and the supporting project of the Qingdao coastal body-building tourism is relatively high, and the price/ performance ratio of the project is not high; and the tourists believe that the reception ability of the scenic spot of the Qingdao coastal body-building tourist attraction is not strong, The scale of the part of the body-building project is not reasonable; the tourists have a low evaluation on the service quality of the service personnel in the scenic area of Qingdao Binhai, Binhai, The fifth, to further improve the management of the tourism service in the coastal city of Qingdao, is to establish and improve the communication mode of Qingdao Binhai health-care tourism information, and establish a three-dimensional full-scale full-scale full-scale tourism service. The travel information transmission channel of the different tourists of the foot is deepened; the charging of the fitness program and the supporting projects of the Qingdao Binhai Body-building Tourism and the supporting projects is deepened, the experience of the fitness project is improved, the tourism fee and the tourism project experience cost performance are improved, and the reception energy of the scenic spot of the Qingdao coastal body-building tourist attraction area is continuously improved. Adjust the scale of the part of the body-building project, and improve the service quality of the service personnel in the scenic area of Qingdao Binhai Health-care Tourist Attractions.
【学位授予单位】：上海体育学院
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G812.7;F592.7

【参考文献】