四川省旅游服务贸易竞争力研究

发布时间：2019-01-02 15:32

【摘要】：随着改革开放战略的继续深入,中国旅游业逐步实现入世承诺,旅游服务贸易国际市场份额越来越大。四川作为中国旅游资源大省,从横纵两个维度看,其旅游资源优势并未完全发挥出来,旅游服务贸易水平一直在低位徘徊。本文旨在通过系统研究,找到四川在中国和世界旅游业中的地位,确定本省旅游产业未来的竞争优劣势,以便更好地为实现由旅游资源大省向旅游强省转变的宏伟目标提供决策参考本文首先论述与旅游服务贸易相关的比较优势原理以及竞争优势原理,对并其实用性做了探讨,综合采用“钻石模型”作为本文分析的基础框架。其次运用TC指数和RCA指数等指标分析四川旅游服务贸易的现实水平,并采用快速聚类法将四川和全国其他省市的旅游服务贸易水平做了横向对比。然后对四川省旅游服务贸易竞争力影响因素进行定性和定量分析,得出星级饭店数成为影响旅游服务贸易出口的关键因素之一。最后主要依据影响力因素的研究和实证检验结果,吸收借鉴新加坡和韩国发展国际旅游服务贸易的成功经验做法,提出四川要从政府和行业协会作用的统筹发挥、产业规划和政策的制定实施、相关产业配套服务的优化完善、旅游服务企业核心竞争力的培育提高等方面下功夫,最终实现旅游服务贸易竞争力提高的目标。
[Abstract]:With the deepening of the strategy of reform and opening up, China's tourism industry gradually realizes the promise of WTO entry, and the international market share of tourism service trade becomes larger and larger. Sichuan as a big province of tourism resources in China, from the horizontal and vertical dimensions, the advantages of tourism resources have not been fully brought into play, and the level of tourism service trade has been hovering at a low level. The purpose of this paper is to find out the status of Sichuan in tourism industry of China and the world through systematic research, and to determine the competitive advantages and disadvantages of tourism industry in this province in the future. In order to provide a better reference for the realization of the great goal of transforming from a large province of tourism resources to a strong province of tourism, this paper first discusses the principle of comparative advantage and the principle of competitive advantage related to trade in tourism services. And its practicability is discussed, and the diamond model is adopted as the basic frame of this paper. Secondly, TC index and RCA index are used to analyze the current level of tourism service trade in Sichuan, and the level of tourism service trade in Sichuan and other provinces and cities in China is compared horizontally by using rapid clustering method. Then the factors influencing the competitiveness of tourism service trade in Sichuan Province are qualitatively and quantitatively analyzed and the number of star hotels becomes one of the key factors affecting the export of tourism service trade. Finally, mainly based on the research of influence factors and the results of empirical tests, we draw lessons from the successful experience of Singapore and South Korea in developing international tourism service trade, and propose that Sichuan should play an overall role in the role of the government and trade associations. In order to achieve the goal of improving the competitiveness of tourism service trade, the industrial planning and policy implementation, the optimization and perfection of related industry supporting services, and the cultivation and improvement of the core competitiveness of tourism service enterprises are put into practice.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F752.68;F592.7

【参考文献】