重庆长寿区生态旅游有限公司发展战略研究

发布时间：2019-01-19 11:51

【摘要】：重庆长寿区生态旅游有限公司是一家基于政府平台的旅游规划公司，该公司主要负责重庆市长寿区所辖的长寿湖的景区规划、开发和管理工作。长寿湖景区位于重庆市长寿区境内，是国家级生态旅游休闲度假区，同时也是重庆市十佳旅游风景区。长寿湖水域面积65.5平方公里（约10万亩），库容10亿立方米，是我国西南地区最大的人工湖。早在六、七十年代长寿湖就因为其独特的资源优势被列为四川省的十二个著名风景区之一和重庆市十佳旅游风景区。1992年1月3日重庆市人民政府批准长寿湖旅游区为省级风景名胜区。景区内港汊纵横交错，200多个大小岛屿星罗棋布，点缀在湖泊之间，更有浅滩成片，树木成荫。景区内湖、岛和岸上之林、泉、瀑、岩、洞浑然天成，寺、庙、观、亭、寨异彩纷呈。除了有妩媚动人的自然景观，还有着丰富的人文景观，大自然的妩媚与人的灵性在景区内彼此交融，相得益彰。由于其得天独厚的自然条件，长寿湖在近几年的开发过程中，都取得了较好的成绩。尤其在2012年底，长寿湖通过了国家的评审，被评为国家4A级景区。但近年来，随着社会经济的发展，，该公司在对长寿湖景区的管理和下一步发展中也遇到了许多新的问题和挑战。尤其是在如何把其所辖的长寿湖旅游区提档升级，如何将良好的资源转换成旅游产品，如何增强景区吸引力等方面。基于以上问题，本文运用实证调查与分析、定量与定性分析、SWOT分析等方法，立足于公司和景区的具体情况，通过五个章节分析了该公司目前的内外部环境等问题，并重新对公司的发展战略做出了定位，同时对公司如何实施战略管理的相关措施做了具体的阐述。
[Abstract]:Chongqing Changshou Ecotourism Co., Ltd. is a tourism planning company based on government platform, which is mainly responsible for the planning, development and management of Changshou Lake under the jurisdiction of Chongqing Changshou District. Changshanhu Scenic area is located in Chongqing Changshou District, is a national ecotourism leisure resort, but also Chongqing's top ten tourist attractions. Longshou Lake has an area of 65.5 square kilometers (about 100000 mu) and a storage capacity of 1 billion cubic meters, which is the largest artificial lake in southwest China. As early as six, Longevity Lake was listed as one of the twelve famous scenic spots in Sichuan Province and the top ten tourist scenic spots in Chongqing because of its unique resource advantages in the 1970s. On January 3, 1992, Chongqing Municipal people's Government approved the Changshou Lake tourist area as a provincial scenic spot. Scenic port branches crisscross, more than 200 large and small islands, dotted between lakes, but also shoals, trees Cheng Yin. Scenic lake, island and shore of the forest, spring, waterfall, rock, cave into nature, temple, view, pavilion, village colorful. In addition to the charming natural landscape, there are rich human landscape, the charm of nature and human spirituality in the scenic areas, mutually complementary. Because of its unique natural conditions, Longevity Lake has made good achievements in the development process in recent years. Especially in the end of 2012, Longevity Lake passed the national review, was rated as the national 4A-level scenic spot. But in recent years, with the development of social economy, the company has encountered many new problems and challenges in the management and development of Longshou Lake Scenic spot. Especially in how to upgrade the Changshou Lake tourist area, how to convert good resources into tourism products, how to enhance the attraction of scenic spots and so on. Based on the above problems, this paper uses empirical investigation and analysis, quantitative and qualitative analysis, SWOT analysis and other methods, based on the specific situation of the company and scenic spots, through five chapters to analyze the current internal and external environment of the company, and so on. And the development strategy of the company to make a new positioning, at the same time how to implement strategic management of the company to make a specific description of the relevant measures.
【学位授予单位】：四川师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F592.6

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