基于居民感知与态度的西安世园会旅游效应研究

发布时间：2019-01-20 09:20

【摘要】：目的地居民的旅游感知与态度是影响地方旅游发展的重要因素。以2011年西安世园会这一重大事件为对象,通过实际访谈、问卷调查与数据分析,从居民视角对其旅游效应进行分析。结果发现:(1)居民对世园会旅游的经济、社会文化、环境效应以正面感知为主,负面感知较弱。(2)居民对相对微观、涉及自身利益的一些选项支持率不高,这源于其参与机会和程度的不均等。(3)年龄、文化程度、收入水平、职业是影响居民旅游感知差异的主要因素。建议重大节事旅游应设立必要的反馈机制,针对居民的感知与态度,及时采取相应的对策,使消极感知向积极方向转化;重大节事活动更应重视其民生效应,要充分注意居民的感知差异,考虑不同群体的利益需要,健全社区参与机制,从而推动目的地旅游业的可持续发展。
[Abstract]:The tourism perception and attitude of destination residents are important factors influencing the development of local tourism. Taking the great event of Xi'an Expo in 2011 as the object, through the actual interview, questionnaire and data analysis, the tourism effect of Xi'an Expo is analyzed from the perspective of residents. The results are as follows: (1) the positive perception of the residents' economic, social, cultural and environmental effects is mainly positive, but the negative perception is weak. (2) the residents' support for the relative micro, some options involving their own interests is not high. (3) Age, education level, income level and occupation are the main factors that affect the difference of residents' tourism perception. It is suggested that the necessary feedback mechanism should be set up in order to take corresponding countermeasures in time according to the perception and attitude of the residents so as to transform the negative perception into the positive direction. In order to promote the sustainable development of destination tourism, we should pay more attention to the effect of people's livelihood, pay full attention to the difference of residents' perception, consider the interests of different groups and improve the mechanism of community participation.
【作者单位】：西安石油大学经济管理学院;
【基金】：教育部人文社会科学青年基金项目(12YJC630125) 陕西省教育厅专项科研计划项目(2010KJ222) 西安市社会科学规划基金项目(11Y026) 西安石油大学博士科研启动基金项目(Z09013)
【分类号】：F592.7;F713.83;F224

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