S地A旅游景区开发项目风险管理研究
发布时间：2019-02-12 11:57
【摘要】：我国的休闲旅游发展从20世纪80年代初中期开始萌芽。在人民群众的生活水平逐步提升,消费观念不断转化的当今社会,特别从90年代后期起,“休闲娱乐”已经成为人们日常生活的重要组成部分,而城市周边的近郊区旅游则成为释放人们休闲娱乐需求的聚集地,在消费观念转变、生活方式转化、经济水平提升的多重条件带动下,“休闲旅游”全面发展的帷幕已经拉开。多数例证表明,在全国各地众多休闲旅游主题的旅游景区开发、建设、管理、经营存在着机遇与风险并存的现实状况。 笔者结合工作实际,就所辖工作地——S地,亲身参与的“休闲旅游主题项目A旅游景区开发”为例,展开休闲旅游景区开发项目风险管理研究。 通过多时对休闲旅游、景区项目开发、项目风险管理的相关文献收集整理,结合项目开发的实际情况,使用了德尔菲问卷调查法、主观评分法等多种技术工具,按照风险管理的步骤要求,进行了项目风险的规划、识别、评价、控制等,最终将S地A旅游景区项目开发中,产生于主、客观因素的项目开发阶段风险归结为技术风险、经济风险、人员风险、其他风险等类别,并对其进行风险评估。同时结合S地实际,就A旅游景区存在的项目开发风险提出了相应的项目风险管控对策,并就旅游景区项目风险管理课题,提出了一些思考与建议。本文的一些研究,对于降低旅游景区开发特别是乡村旅游景区开发的风险,统筹生态、经济、社会发展具有一定的借鉴价值和现实意义。
[Abstract]:The development of leisure tourism in China began to sprout in the middle of 1980's. In today's society, where people's living standards are gradually improving and consumption concepts are constantly changing, "leisure and entertainment" has become an important part of people's daily life, especially since the late 1990s. The suburban tourism around the city has become the gathering place to release people's leisure and entertainment demand. With the change of consumption concept, the transformation of life style and the promotion of economic level, the curtain of "leisure tourism" has been opened. The majority of examples show that opportunities and risks coexist in the development, construction, management and management of tourism scenic spots with many leisure tourism themes all over the country. Combining with the actual work, the author studies the risk management of leisure tourism scenic spot development project A, which is a subject project of leisure tourism. Through collecting and sorting relevant documents on leisure tourism, scenic area project development and project risk management, combining with the actual situation of project development, using Delphi questionnaire survey method, subjective scoring method and other technical tools. According to the requirements of risk management, the project risk planning, identification, evaluation, control and so on are carried out. Finally, the risk in the project development of Site A tourist attractions is reduced to technical risk in the project development stage of subjective and objective factors. Economic risk, personnel risk, other types of risk, and carry out risk assessment. At the same time, combined with the reality of S, this paper puts forward the corresponding countermeasures of project risk control and control for the project development risk existing in A scenic spot, and puts forward some thoughts and suggestions on the project risk management subject of tourism scenic spot. Some studies in this paper have certain reference value and practical significance for reducing the risk of developing scenic spots, especially for the development of rural scenic spots, as well as coordinating the ecological, economic and social development.
【学位授予单位】：南京理工大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7
本文编号：2420420
[Abstract]:The development of leisure tourism in China began to sprout in the middle of 1980's. In today's society, where people's living standards are gradually improving and consumption concepts are constantly changing, "leisure and entertainment" has become an important part of people's daily life, especially since the late 1990s. The suburban tourism around the city has become the gathering place to release people's leisure and entertainment demand. With the change of consumption concept, the transformation of life style and the promotion of economic level, the curtain of "leisure tourism" has been opened. The majority of examples show that opportunities and risks coexist in the development, construction, management and management of tourism scenic spots with many leisure tourism themes all over the country. Combining with the actual work, the author studies the risk management of leisure tourism scenic spot development project A, which is a subject project of leisure tourism. Through collecting and sorting relevant documents on leisure tourism, scenic area project development and project risk management, combining with the actual situation of project development, using Delphi questionnaire survey method, subjective scoring method and other technical tools. According to the requirements of risk management, the project risk planning, identification, evaluation, control and so on are carried out. Finally, the risk in the project development of Site A tourist attractions is reduced to technical risk in the project development stage of subjective and objective factors. Economic risk, personnel risk, other types of risk, and carry out risk assessment. At the same time, combined with the reality of S, this paper puts forward the corresponding countermeasures of project risk control and control for the project development risk existing in A scenic spot, and puts forward some thoughts and suggestions on the project risk management subject of tourism scenic spot. Some studies in this paper have certain reference value and practical significance for reducing the risk of developing scenic spots, especially for the development of rural scenic spots, as well as coordinating the ecological, economic and social development.
【学位授予单位】：南京理工大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7
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