民族地区社区导游发展研究

发布时间：2019-02-15 18:44

【摘要】：随着社会经济的发展、国民收入水平的提高以及消费观念的转变，旅游业作为我国国民经济的支柱产业之一得到了迅猛的发展。在旅游业快速发展的过程中，旅游者旅游需求的日益多样化对我国旅游从业人员提出了新的要求，而作为旅游从业人员重要组成部分的导游员也不可避免的面临着重大挑战和冲击，为了更好地满足旅游者的体验需求及价值期许，导游队伍分类需要更加细化，更加具有针对性，同时导游服务模式也要随之做出相应的调整。另外一方面，我国是一个多民族国家，民族地区旅游产业是我国旅游业发展中的一个非常重要的区域旅游现象和重要的旅游业态，是民族地区实现产业结构优化、经济增长和发展、社会和谐、文化发展等方面的重要支撑。民族地区旅游业由于其自然、人文环境的特殊性，对导游人员及导游服务的要求普遍要比一般地区对此的要求高，更需要导游提高其基本素养和服务技能，更好的满足体验式旅游、个性化旅游及专项旅游的需求。鉴此，文本从理论分析的角度出发，尝试提出民族地区社区导游的概念，构建民族地区社区导游体系，以期满足民族地区旅游业发展对导游队伍的要求，从而进一步实现民族地区经济社会发展、人的发展、文化的发展以及环境生态的发展。全文共分六个部分进行论述：第一部分是绪论。主要阐述了民族地区社区导游的选题背景、研究的理论意义和现实意义、研究的主要内容、研究的技术路线及研究方法；第二部分是民族地区社区导游研究的理论分析。首先陈述了民族地区社区导游的研究综述，包括国内外学术论著及期刊论文中关于导游的研究内容，为下文社区导游的提出做铺垫；接着是民族地区社区导游研究的相关理论阐述及指导意义；最后对本研究中涉及到的相关概念进行了界定，包括民族地区、社区以及导游的概念，并试着给出了社区导游的定义；第三部分是民族地区社区导游的内涵，是本研究的核心内容。由典型实例出发，分析了民族地区社区导游的特点、民族地区社区导游服务的性质，并从不同角度对民族地区社区导游进行分类，同时也指出了民族地区发展社区导游存在的问题；第四部分是民族地区发展社区导游的必要性分析。分别从民族地区的旅游者、社区居民、导游队伍建设三方面对民族地区发展社区导游的必要性进行了详细的分析，阐述了民族地区发展社区导游的意义；第五部分给出了民族地区发展社区导游的保障措施。从民族地区社区导游的管理和发展氛围的营造进行了分析，对管理机构的设置、管理体制的构建、良好社会环境和生态环境的营造进行了阐述，，旨在促进民族地区社区导游的可持续发展；第六部分是本研究的实证研究部分，以甘南藏族自治州为例，分析了其发展社区导游的优势，以宗教寺院类社区导游、生态敏感类社区导游和民俗文化类社区导游作为三个分支来构建甘南藏族自治州的社区导游体系，并对甘南藏族自治州发展社区导游提出了管理建议；第七部分是本研究的结论与展望。总结了本研究的主要结论，存在的不足和未来需要进一步研究的问题。
[Abstract]:With the development of the social economy, the improvement of the national income level and the change of the consumption concept, the tourism industry has been developing rapidly as one of the pillar industries of our national economy. In the course of the rapid development of the tourism, the increasing diversification of the tourist demand of the tourists has put forward the new requirements for the tourism practitioners in our country, and the pilot who is an important part of the tourism industry is also faced with major challenges and shocks. In order to better meet the experience demand and value of the tourists, the classification of the guide team needs to be more refined, more targeted, and the guide service mode should be adjusted accordingly. On the other hand, China is a multi-ethnic country, and the tourism industry in the national area is a very important regional tourism phenomenon in the development of the tourism of our country and an important tourism state, which is the realization of industrial structure optimization, economic growth and development and social harmony in the minority area. Cultural development and other important support. Because of its nature and the particularity of the human environment, the requirement of the tour guide and the tour guide service is higher than that of the general area, and it is more necessary for the tour guide to improve its basic quality and service skills, and to better meet the experience-based tourism. The demand of individual tourism and special tourism. This paper, from the point of view of the theoretical analysis, tries to put forward the concept of community guide in the minority area, and construct the community tour guide system in the national area, so as to meet the requirements of the tourism development of the national area on the guide team, thus further realizing the economic and social development of the national area and the development of the people. The development of culture and the development of environmental ecology. The full text is divided into six parts. The first part The main content of the study is to study the background, the theoretical and practical significance of the study, the main content of the study, the technical route and the research of the study. The second part is the study of the community tour guide in the national area The theoretical analysis of the community tour guide in the national area is first presented, including the research contents of the guide in the academic works and the academic papers at home and abroad, the development of the following community tour guide, and the related theory of the study of the community tour guide in the national area. Finally, the concept of the relevant concepts involved in this study is defined, including the concept of the national area, the community and the guide, and the community is tested. The definition of the tour guide; the third part is the connotation of the community tour guide in the national area. The core content of the research is as follows: from the typical examples, the characteristics of the community tour guide in the minority areas are analyzed, the nature of the community guide service in the national area is analyzed, and the community guide of the national area is classified according to different angles, and the development community of the national area is also pointed out. the problem of the tour guide; the fourth part is the National Development Society The necessity of the regional tour guide is analyzed. The necessity of developing the community tour guide in the minority areas is analyzed in detail from the three aspects of the tourists, the community residents and the tour guide team in the minority areas, and the national area is described. The significance of the development of the community tour guide; the fifth part gives the nationality area The construction of the management and development atmosphere of the community guide in the minority areas is analyzed, the establishment of the management institution, the construction of the management system, the good social environment and the construction of the ecological environment are expounded, and the aim is to promote the national land The sixth part is the empirical research part of this study, which is based on the example of the Tibetan Autonomous Prefecture, and analyzed its development community tour guide. The advantage is to construct the community tour guide system of the Gangnan Tibetan Autonomous Prefecture with the guide of the religious temple community, the eco-sensitive community guide and the folk-cultural community guide as the three branches, and to the Gangnan Tibetan Autonomous Prefecture The development of the community tour guide put forward the management suggestions; The seventh part is the conclusion and prospect of this study. The main conclusions and the existing problems of this study are summarized.
【学位授予单位】：西北师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.6

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