广西巴马养生旅游的问题及发展对策研究

发布时间：2019-02-23 22:35

【摘要】：随着我国居民生活水平的不断提升以及身心健康观念的不断更新,城市化和现代化进程的脚步加快,雾霾、全球变暖等问题使得生活环境不断恶化,以“修养身心”,“延年益寿”为主要目的的养生旅游得到了我国居民的追捧,因此我国的养生旅游开始获得蓬勃的发展。广西巴马是“中国长寿之乡”和“世界长寿之乡”,近几年巴马养生旅游迅速发展的同时,社会经济收入成倍增加,当地居民的生活水平得到改善;养生旅游住宿设施也日渐多样化,不仅旅游酒店接待设施日渐成熟,农家旅馆型的接待设施也日趋规模化。虽然总体来看巴马养生旅游业具有广阔的发展前景,但是由于管理部门的开发规划不合理、管理不到位,大量的游客涌入造成不可复制的生态被破坏、文化商业化严重等不良影响,为巴马养生旅游可持续发展带来了极大的挑战,对此,管理部门对于巴马养生旅游规划管理上应该严格按照“保护第一、适度开发”的理念进行,将利益最大化观念转变为永续发展,将传统养生旅游转变为集传统文化、高科技于一体的综合养生旅游目的地。本文结合养生旅游的内涵、发展历程、特点及我国养生旅游业的发展历程、特点等,对养生旅游进行分析总结,以现场访问、游客感知调查为起点,借助国内外发展养生旅游的相关理论及统计分析方法对巴马养生旅游进行研究分析。通过对当地居民、游客的现场访问发现,巴马人健康长寿的秘诀在于神奇的生态环境、平和的生活方式;根据调查问卷结果显示游客对于巴马养生旅游的满意度并不高,尤其是在旅游开发方面的评价属于一般偏上,但是也不算比较好的行列,说明巴马养生旅游产品的开发并没有准确把握游客需求,目前的旅游产品并不能完全满足游客的旅游需求。主要体现在生态地貌被破坏,保护意识差;景区规划有待完善,管理有待规范;旅游产品单一,缺少文化内涵;配套设施不完善,塑造养生品牌等。根据调查研究显示的问题进行分析,提出针对性的改革建议实现对巴马养生旅游形象的构建、旅游资源的整合和合理开发,以及本市旅游业的可持续发展等问题的解决,提供一定程度的借鉴价值,同时从消费观念、人口结构和经济条件等角度对巴马养生旅游业的发展前景进行分析预测,能够为巴马养生旅游景区指明发展和改革方向,对巴马养生旅游景区运营问题的分析有助于各景点进行合理定位,对于改革建议的讨论有助于各景点的科学整改,希望巴马养生旅游能够健康、永续发展下去。
[Abstract]:With the continuous improvement of the living standard and the renewal of the concept of physical and mental health of the residents in our country, the urbanization and the pace of modernization accelerate the, haze, global warming and so on, which make the living environment deteriorate continuously, and "cultivate the body and mind". The health tourism, which is aimed at prolonging life, has been sought after by the residents of our country, so the health tourism of our country began to get vigorous development. Guangxi Bama is "the hometown of longevity in China" and "the hometown of longevity in the world". In recent years, with the rapid development of health tourism in Bama, the social and economic income has increased exponentially, and the living standards of local residents have been improved. The hotel accommodation facilities are becoming more and more diversified, not only the hotel reception facilities are maturing day by day, but also the rural hotel accommodation facilities are becoming more and more large-scale. Although the Bama health tourism industry has broad prospects for development in general, due to unreasonable development planning and inadequate management by the management department, a large number of tourists are flooding in and causing non-replicable ecological damage. The serious adverse effects of commercialization of culture have brought great challenges to the sustainable development of health tourism in Bama. In this regard, the management departments should strictly follow the concept of "protect first and develop moderately" in the planning and management of Bama health tourism. The concept of maximization of interests is transformed into a sustainable development, and traditional health tourism is transformed into a comprehensive health tourism destination which integrates traditional culture and high technology. Combined with the connotation, development course, characteristics of health tourism and the development process and characteristics of health tourism in China, this paper analyzes and summarizes the health tourism, taking on-site visits and tourists' perception investigation as the starting point. With the help of the related theories and statistical analysis methods of developing health tourism at home and abroad, this paper studies and analyzes the health tourism of Bama. By visiting local residents and tourists, it is found that the secret of Bama's health and longevity lies in its magical ecological environment and peaceful way of life. According to the results of the questionnaire, tourists' satisfaction with Bama's health tourism is not high, especially the evaluation of tourism development is generally on the high side, but it is not a good one. It shows that the development of Bama health tourism products does not accurately grasp the demand of tourists, and the current tourism products can not fully meet the tourist needs. Mainly reflected in the destruction of ecological landforms, poor awareness of protection; scenic area planning to be improved, management to be standardized; tourism products single, lack of cultural connotations; supporting facilities are not perfect, shape health brand, etc. On the basis of the analysis of the problems revealed by the investigation and research, this paper puts forward some targeted reform proposals to solve the problems such as the construction of Bama's health tourism image, the integration and rational development of tourism resources, and the sustainable development of tourism in this city. To provide a certain degree of reference value, at the same time from the perspective of consumption concept, population structure and economic conditions, to analyze and forecast the development prospects of Bama health tourism, which can point out the direction of development and reform for Bama health tourism area. The analysis of the operating problems of Bama health scenic spots is helpful to the rational positioning of the scenic spots, and the discussion of the reform proposals is helpful to the scientific rectification of the scenic spots, hoping that the health tourism of Bama can develop healthily and sustainably.
【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F592.7

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