基于体验理论的常德市十美堂乡村旅游产品开发策略研究
发布时间：2019-03-26 08:35
【摘要】：近年来,常德市立足作为农业大市的发展基础,以国家大力扶持新农村建设为契机,紧密结合本地的地理资源及农村经济产业特色,把乡村旅游业发展摆上产业建设优先发展的位置,着力实现乡村旅游业发展与新农村建设的有机结合,乡村旅游取得了长足发展,成为了新农村建设的一大亮点。但是,从这几年常德市乡村旅游的建设情况来看,由于缺乏系统完善的规划和管理,旅游产品仅仅局限在观光层次,产品的体验性特征没有充分体现,影响了产品的吸引力和游客的重游率；项目雷同单调,文化品位不高,个性化不突出。因此必须重视旅游活动的参与性和体验性,才能解决这些影响和制约乡村旅游发展的问题。 本文以常德市十美堂镇乡村旅游为例,通过文献研究法、SWOT分析法、比较分析法、定量分析法、实地调查法等方法,结合当地乡村旅游发展的需求,对乡村体验旅游产品的开发进行深入、系统的研究,认为：十美堂镇发展乡村旅游的基础条件较好,客源市场充足,但在产品开发、管理方面存在不足,要着眼于乡村旅游发展的最新态势,扬长避短,着力提升“住”的环境、“吃”的品味和“游”的内涵。基于体验理论从旅游的构成要素来全面系统地开发十美堂旅游产品。
[Abstract]:In recent years, Changde City is based on the foundation of the development of the big agricultural city, taking the opportunity of the state to vigorously support the construction of the new countryside, closely combining the local geographical resources and the characteristics of the rural economy and industry. Putting the development of rural tourism into the priority position of industrial construction, focusing on the organic combination of rural tourism development and new rural construction, rural tourism has made considerable progress, and has become a bright spot in the construction of new rural areas. However, from the construction of rural tourism in Changde City in recent years, due to the lack of systematic and perfect planning and management, tourism products are limited to the tourist level, and the experiential characteristics of the products are not fully reflected. It affects the attraction of the product and the re-travel rate of the tourists. The project is monotonous, cultural taste is not high, individuation is not prominent. Therefore, it is necessary to pay attention to the participation and experience of tourism activities in order to solve these problems which affect and restrict the development of rural tourism. This paper takes the rural tourism of Shimeitang town in Changde as an example, through the methods of literature research, SWOT analysis, comparative analysis, quantitative analysis, field investigation and so on, combined with the demand of local rural tourism development, Based on the in-depth and systematic research on the development of rural experiential tourism products, it is considered that the basic conditions for the development of rural tourism in Shimeitang town are good, the tourist market is adequate, but there are some deficiencies in product development and management. It is necessary to focus on the latest situation of rural tourism development, improve the environment of "living", taste of "eating" and the connotation of "travel". Based on the experience theory, the tourism products of Shimeitang are developed systematically and comprehensively from the elements of tourism.
【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7
本文编号：2447359
[Abstract]:In recent years, Changde City is based on the foundation of the development of the big agricultural city, taking the opportunity of the state to vigorously support the construction of the new countryside, closely combining the local geographical resources and the characteristics of the rural economy and industry. Putting the development of rural tourism into the priority position of industrial construction, focusing on the organic combination of rural tourism development and new rural construction, rural tourism has made considerable progress, and has become a bright spot in the construction of new rural areas. However, from the construction of rural tourism in Changde City in recent years, due to the lack of systematic and perfect planning and management, tourism products are limited to the tourist level, and the experiential characteristics of the products are not fully reflected. It affects the attraction of the product and the re-travel rate of the tourists. The project is monotonous, cultural taste is not high, individuation is not prominent. Therefore, it is necessary to pay attention to the participation and experience of tourism activities in order to solve these problems which affect and restrict the development of rural tourism. This paper takes the rural tourism of Shimeitang town in Changde as an example, through the methods of literature research, SWOT analysis, comparative analysis, quantitative analysis, field investigation and so on, combined with the demand of local rural tourism development, Based on the in-depth and systematic research on the development of rural experiential tourism products, it is considered that the basic conditions for the development of rural tourism in Shimeitang town are good, the tourist market is adequate, but there are some deficiencies in product development and management. It is necessary to focus on the latest situation of rural tourism development, improve the environment of "living", taste of "eating" and the connotation of "travel". Based on the experience theory, the tourism products of Shimeitang are developed systematically and comprehensively from the elements of tourism.
【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7
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