基于顾客价值过程的旅游网站模式研究
发布时间：2019-04-19 00:35
【摘要】：随着我国旅游业的蓬勃发展，旅游网站的行业规模不断壮大，网站模式不断创新，成为现阶段旅游服务中最具活力的领域之一。CNNIC发布的中国在线旅游预订行业报告显示：截至2013年6月，网上预订机票、酒店、火车票和旅行行程的网民规模达1.33亿，占网民比例的22.4%。2013年中国在线旅游预订市场发展迅速，行业处于快速成长期。 旅游网站应运而生，形成百花开放、百家齐鸣的格局。电子商务模式是旅游网站生存和发展的核心，建立合理的电子商务模式，与旅游市场相适应，更好地满足旅游者需求，更好地实现网站和合作伙伴的盈利是旅游网站经营者和旅游市场领导者都在探索的问题。 本文对旅游网站模式做了以下研究： 首先，在总结旅游网站模式研究成果的基础上，阐释了本次研究所采用的理论基础和研究方法，即以“顾客价值过程(CVP: Customer Value Process)”为主线来进行旅游网站模式的分析，，以“可重用基本模式理论”的方法来进行旅游网站模式的创新研究。 其次，在研究理论的基础上构建了旅游网站模式分析模型，即“基于CVP的旅游网站模式分析模型”，探讨了基于CVP的旅游网站模式分析因素。 再次，运用基于CVP旅游网站分析模型对我国主流旅游网站模式进行分析，发现现有的旅游网站模式存在的问题，找出旅游网站模式的创新策略。 最后，运用“可重用基本模式理论”的建模思想设计集成式旅游综合网站模式的流程，并对流程进行过程识别，提出旅游网站模式组合与创新的关键策略，同时对集成式旅游网站模式进行了分析。
[Abstract]:With the vigorous development of China's tourism industry, the scale of the tourism website industry continues to grow, and the website model is constantly innovated. CNNIC released a report on China's online travel booking industry: as of June 2013, 133 million netizens had booked tickets, hotels, train tickets and travel trips online. China's online travel booking market grew rapidly in 2013, with the industry in a fast-growing period. Tourism websites emerged as the times require, forming a hundred flowers open, hundreds of simultaneous Ming pattern. E-commerce mode is the core of the survival and development of tourism websites. The establishment of a reasonable e-commerce model adapts to the tourism market to better meet the needs of tourists. Better profit for websites and partners is an issue that travel website operators and travel market leaders are exploring. This paper makes the following research on the tourism website model: firstly, on the basis of summarizing the research results of the tourism website model, this paper explains the theoretical basis and research methods used in this study. Namely "customer value process (CVP: Customer Value Process)" as the main line to carry on the tourism website pattern analysis, with the "reusable basic pattern theory" the method to carry on the tourism website pattern innovation research. Secondly, on the basis of the research theory, this paper constructs the tourism website pattern analysis model, that is, "CVP-based tourism website pattern analysis model", and probes into the factors of tourism website pattern analysis based on CVP. Thirdly, using the CVP-based tourism website analysis model to analyze the mainstream tourism website model of our country, find out the problems existing in the existing tourism website model, and find out the innovative strategy of the tourism website model. Finally, using the modeling idea of "reusable basic pattern theory" to design the process of integrated tourism comprehensive website pattern, and identify the process, put forward the key strategy of combination and innovation of tourism website pattern, and put forward the key strategy of tourism website pattern combination and innovation. At the same time, the mode of integrated tourism website is analyzed.
【学位授予单位】：燕山大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.3
本文编号：2460432
[Abstract]:With the vigorous development of China's tourism industry, the scale of the tourism website industry continues to grow, and the website model is constantly innovated. CNNIC released a report on China's online travel booking industry: as of June 2013, 133 million netizens had booked tickets, hotels, train tickets and travel trips online. China's online travel booking market grew rapidly in 2013, with the industry in a fast-growing period. Tourism websites emerged as the times require, forming a hundred flowers open, hundreds of simultaneous Ming pattern. E-commerce mode is the core of the survival and development of tourism websites. The establishment of a reasonable e-commerce model adapts to the tourism market to better meet the needs of tourists. Better profit for websites and partners is an issue that travel website operators and travel market leaders are exploring. This paper makes the following research on the tourism website model: firstly, on the basis of summarizing the research results of the tourism website model, this paper explains the theoretical basis and research methods used in this study. Namely "customer value process (CVP: Customer Value Process)" as the main line to carry on the tourism website pattern analysis, with the "reusable basic pattern theory" the method to carry on the tourism website pattern innovation research. Secondly, on the basis of the research theory, this paper constructs the tourism website pattern analysis model, that is, "CVP-based tourism website pattern analysis model", and probes into the factors of tourism website pattern analysis based on CVP. Thirdly, using the CVP-based tourism website analysis model to analyze the mainstream tourism website model of our country, find out the problems existing in the existing tourism website model, and find out the innovative strategy of the tourism website model. Finally, using the modeling idea of "reusable basic pattern theory" to design the process of integrated tourism comprehensive website pattern, and identify the process, put forward the key strategy of combination and innovation of tourism website pattern, and put forward the key strategy of tourism website pattern combination and innovation. At the same time, the mode of integrated tourism website is analyzed.
【学位授予单位】：燕山大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.3
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