基于结构方程模型的甘肃省旅游产业竞争力研究

发布时间：2019-04-19 11:50

【摘要】：随着我国经济的快速增长，旅游业得到了迅速的发展，其对于经济发展的贡献越来越大。并且由于我国居民的收入水平和城镇化水平不断提高，促使国内外旅游需求不断扩大，旅游业已经成为我国地方经济发展的支柱产业。多数省份已经将旅游业作为促进当地经济发展的新的增长点。但是制约旅游业发展的问题也凸显出来。甘肃作为我国旅游资源大省，拥有丰富的旅游资源，但是其资源优势并没有很好的转变为经济优势，旅游业发展相对缓慢，所以甘肃如何充分利用自身资源优势发展旅游业，将资源优势转变为经济优势，从而提升旅游产业竞争力，是个值得研究的课题。本文以随机发放且收回的280份有效调查问卷为样本，，首先，通过因子分析法，运用SPSS17.0软件对问卷的结构效度进行分析，通过对不适合指标的删除和修正，最终形成了由6个二级指标20个三级指标组成的区域旅游产业竞争力评价体系。其次，结合结构方程模型方法，本文运用AMOS7.0分析了甘肃旅游产业竞争力核心目标与旅游资源、旅游需求、区位条件、旅游环境、旅游企业以及旅游管理六个因素存在着关系，并根据其对核心目标影响程度的大小依次进行排序，找出影响甘肃旅游产业竞争力的主要因素。并根据甘肃的发展现状和特色，提出相应的对策和建议，以期提升甘肃旅游产业竞争力和旅游形象。
[Abstract]:With the rapid economic growth of our country, tourism has been developed rapidly, and its contribution to the economic development is more and more great. And because the income level and urbanization level of Chinese residents are constantly increasing, the demand for tourism at home and abroad is constantly expanding, and tourism has become the pillar industry of local economic development in our country. Most provinces have seen tourism as a new growth point for local economic development. But the problem of restricting the development of tourism is also highlighted. Gansu, as a large province of tourism resources in our country, has abundant tourism resources, but its resource advantages have not been well transformed into economic advantages, the development of tourism is relatively slow, so Gansu how to make full use of its own resource advantages to develop tourism, It is a subject worth studying to transform resource advantage into economic advantage so as to enhance the competitiveness of tourism industry. In this paper, a total of 280 valid questionnaires were collected and distributed randomly. Firstly, the structural validity of the questionnaire was analyzed by means of factor analysis and SPSS17.0 software, and the unsuitable indexes were deleted and revised. Finally, the evaluation system of regional tourism industry competitiveness is formed, which is composed of 6 two-level indexes and 20 third-grade indexes. Secondly, combining with the structural equation model method, this paper analyzes the core objectives and tourism resources, tourism demand, location conditions and tourism environment of Gansu tourism industry competitiveness by using AMOS7.0. There are six factors related to tourism enterprises and tourism management. According to the order of the degree of influence on the core objectives, the main factors affecting the competitiveness of Gansu tourism industry are found out. According to the development situation and characteristics of Gansu Province, the corresponding countermeasures and suggestions are put forward in order to improve the competitiveness and image of Gansu tourism industry.
【学位授予单位】：兰州商学院
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7;F224

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