金华婺剧文化旅游产品开发研究

发布时间：2019-04-21 09:32

【摘要】：旅游产业与文化产业具有高度相关性,旅游业从中国传统文化宝藏当中汲取养料,以获得自身长足进展,已经越来越成为大家的共识。中国五千年的文化发展史积淀深厚,这是促进旅游业转型升级、助推旅游资源可持续开发的重要基础。在中国文化资源系统当中,戏曲文化民俗特色浓郁,且具有明显的娱乐功效,由此切入,发展戏剧文化旅游,不失为一条值得探索并作尝试的文化旅游发展路径。本论文尝试以婺剧为例,借鉴诸多相关研究成果,提出戏曲旅游的开发构想,并作相应细化分析,旨在通过特色鲜明的旅游吸引物,定向吸引更多的对婺剧感兴趣的文化旅游客源,促使地方旅游业健康发展。本文首先分析了婺剧旅游产品研究意义,笔者认为,婺剧旅游产品的开发有利于更好地彰显金华地区的文化底蕴。在文化旅游的大背景下,历史悠久的婺剧有着明显的文化探索空间,其文化积淀深厚,审美意味绵长,属于历史文化之中重要的一部分。在历史发展过程中,婺剧受一定历史因素的影响可能没有形成规模化的发展,但是民间保留的曲目和表演风格更显得独树一帜,更能引起探索者的兴趣。从文化背景方面考虑,婺剧旅游有着广阔的发展空间,值得进一步探索。第二,婺剧旅游产品的开发有助于旅游业的转型升级。目前,中国旅游业的发展有着休闲旅游、农家乐模式、商务旅游等多种形式,尽管如此,游客仍然觉得产品缺乏新意,为数众多的游客选择了境外游。婺剧旅游产品的设计和开发,在一定程度上可以弥补目前旅游产品样式不够丰富、模式单一的缺憾,为旅游者的休闲消费提供了更多的选择空间。此外,本文根据“昂普”(英文缩写为“RMP”,资源-市场-产品三者的统一)模式的理论指引,笔者对金华婺剧文化旅游资源、市场状况、产品开发现状做出相应分析。然后,确定金华婺剧文化旅游产品的开发思路和开发步骤,最终力求设计出适合市场需求的婺剧文化旅游产品。
[Abstract]:Tourism industry is highly correlated with cultural industry. It has become more and more common understanding that tourism draws nourishment from the treasure of Chinese traditional culture in order to obtain its own great progress. The history of China's five thousand years of cultural development is profound, which is an important basis for promoting the transformation and upgrading of tourism and promoting the sustainable development of tourism resources. In the system of Chinese cultural resources, the folk custom of opera culture is rich in characteristics and has obvious entertainment effect. Therefore, the development of drama cultural tourism is a path worth exploring and trying to develop. This paper attempts to take Wuqu opera as an example, draw lessons from many related research results, put forward the concept of the development of opera tourism, and make corresponding detailed analysis, in order to through the distinctive characteristics of tourism attraction, Attract more cultural tourists who are interested in Wuyuan Opera, and promote the healthy development of local tourism. This paper first analyzes the significance of research on tourism products of Wuqu opera. The author thinks that the development of tourism products of Wuqu opera is beneficial to better display the cultural connotation of Jinhua area. Under the background of cultural tourism, Wuqu opera, with a long history, has obvious cultural exploration space, its cultural accumulation is deep, aesthetic meaning is long, it belongs to an important part of historical culture. In the process of historical development, Wuyuan opera may not form a large-scale development under the influence of certain historical factors, but the folk repertoire and performance style are more unique and can arouse the explorers' interest. From the perspective of cultural background, Wuqu tourism has a broad space for development, which is worthy of further exploration. Second, the development of tourism products of Wuqu opera is helpful to the transformation and upgrading of tourism. At present, the development of Chinese tourism has a variety of forms, such as leisure tourism, farming mode, business tourism and so on. However, tourists still find the products lack of new ideas, and a large number of tourists choose to travel abroad. To a certain extent, the design and development of tourism products in Wuyuan Opera can make up for the deficiency of the current tourism product style is not rich enough, the mode is single, and provides more choice space for tourists' leisure consumption. In addition, according to the theoretical guidance of the "RMP" model, the author makes a corresponding analysis on the cultural tourism resources, market conditions and product development status of Jinhua Wuqu Opera. Then, determine the Jinhua Wuqu cultural tourism product development ideas and development steps, finally strive to design suitable for the market demand of Wuqu cultural tourism products.
【学位授予单位】：华东师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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