龙江农场多元化发展战略研究

发布时间：2019-04-28 19:35

【摘要】：海南国际旅游岛上升为国家发展战略,为海南农场的经济发展拓宽了空间,特别是为农场旅游业、房地产业、现代农业的发展带来了历史发展新机遇。在市场竞争日益激烈的条件下,多元化发展战略是企业寻求未来发展的一条重要途径。海南农垦龙江农场在第一、第二和第三产业取得成功后,借助海南国际旅游岛建设的契机,也逐渐开始多元化经营战略。本研究通过对龙江农场多元化发展战略的分析研究,准确把握农场多元化发展的目标、定位、风险和实施操作举措等。可为农场推进多元化战略提供实现路径、海南农垦兄弟农场提供参考和借鉴,推动相关的理论及实践研究,为海南甚至是国内同类企业实现多元化战略提供范本。本研究放眼海南国际旅游岛建设与农场体制改革的宏大背景,从多元化战略理论入手,通过对龙江农场内、外部经营环境因素和主要竞争对手的分析,以现代企业战略管理理论为指导,运用系统研究方法及SWOT分析技术,结合龙江农场自身的优势和劣势,分析了农场进行多元化所面临的机遇与挑战,以及农场所经营行业的状况。在此基础上,提出了龙江农场应采用以香蕉等第一产业为主业,建材、木材长建设、小城镇开发为核心的地产业务等第二、第三产业为支柱产业的多元化发展战略,集中力量发展第一产业,协调发展第二、第三产业等支柱产业。并在第六章提出了龙江农场实施多元化发展战略的具体操作举措。本文共分六章,第一章导论,主要阐述本论文的研究背景、意义、方法及思路框架等；第二章多元化战略理论研究,主要从多元化战略的内涵、分类、前提、理论依据、利弊分析等方面对多元化的相关理论进行总结分析；第三章龙江农场多元化发展环境分析,主要从内、外部两方面分析了多元化发展战略的宏观环境；第四章龙江农场多元化发展战略的SWOT分析；第五章龙江农场多元化发展战略规划,主要是分别对第一、二、三产业发展规划进行阐述；第六章龙江农场多元化发展战略实施方案,主要是阐述多元化战略的实施举措。最后一节的结论与局限,则是指出了本研究的主要结论与不足之处。
[Abstract]:The rise of Hainan International Tourism Island has become a national development strategy, which has widened the space for the economic development of Hainan farms, especially for the development of farm tourism, real estate, and modern agriculture, which has brought new opportunities for historical development. Under the increasingly fierce market competition, diversified development strategy is an important way for enterprises to seek future development. After the success of the first, second and third industries, Hainan Agricultural Reclamation Longjiang Farm has gradually begun to diversify its management strategy with the help of the opportunity of Hainan International Tourism Island construction. Through the analysis and study of the diversification development strategy of Longjiang farm, the aim, orientation, risk and operational measures of farm diversification are accurately grasped. It can provide the realization path for the farm to promote the diversification strategy, provide the reference and reference for Hainan agricultural reclamation brother farm, promote the related theoretical and practical research, and provide the model for Hainan and even the domestic similar enterprises to realize the diversification strategy. This study looks at the grand background of Hainan international tourism island construction and farm system reform, starting with the theory of diversification strategy, through the analysis of environmental factors and main competitors in Longjiang farm, Guided by the modern enterprise strategic management theory, this paper analyzes the opportunities and challenges faced by the diversification of the farm by using the systematic research method and SWOT analysis technology, combining the advantages and disadvantages of the Longjiang farm itself. And the state of the farm's business. On this basis, the paper puts forward that Longjiang Farm should adopt the diversified development strategy of the secondary and tertiary industries with banana and other primary industries as the main industry, building materials, timber long construction, small town development as the core, and the third industry as the pillar industry. Concentrate on the development of the primary industry, coordinate the development of secondary, tertiary industry and other pillar industries. In the sixth chapter, the paper puts forward the concrete operation measures of implementing the diversified development strategy of Longjiang Farm. This paper is divided into six chapters, the first chapter is introduction, mainly describes the research background, significance, methods and thinking framework of this paper; The second chapter is the theoretical study of diversification strategy, mainly from the connotation of diversification strategy, classification, premise, theoretical basis, advantages and disadvantages of the related theory of diversification analysis; The third chapter analyzes the diversified development environment of Longjiang farm, mainly from the internal and external aspects of the macro-environment of the diversification development strategy; chapter four, the SWOT analysis of the diversification development strategy of Longjiang farm; The fifth chapter of Longjiang farm diversification development strategy planning, mainly on the first, second, three industry development planning; sixth chapter Longjiang farm diversification development strategy implementation plan, mainly elaborated diversification strategy implementation measures. The conclusion and limitation of the last section is to point out the main conclusions and shortcomings of this study.
【学位授予单位】：华东理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7;F324.1

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