山东半岛蓝色经济区旅游投资环境评价与优化研究
发布时间：2019-05-23 01:54
【摘要】：随着旅游业的迅猛发展，旅游业在国民经济、社会发展中的地位和作用日益突出，旅游业的优势得到越来越广泛的体现。山东半岛蓝色经济区的打造，是从国家宏观战略层面对于山东省新的战略定位，其为经济区内旅游业发展带来了新的战略契机和广大的发展空间。研究山东半岛蓝色经济区旅游投资环境对于促进经济区吸引外来旅游投资，进而促进经济区旅游业发展意义重大。 旅游投资环境研究是为投资旅游业决策提供科学依据的过程，是投资旅游业前的重要准备工作。在参考大量国内外相关领域文献资料的基础上，运用定性分析与定量分析结合的方法，进一步对山东半岛蓝色经济区总体及各市旅游投资环境进行评价研究，在此基础上，得出山东半岛蓝色经济区总体及各市旅游投资环境状况的优势和劣势。并探寻改善其旅游投资环境的对策。 文章分四大部分对山东半岛蓝色经济区旅游投资环境进行评价： 第一部分（第一、二章）：本部分阐述了研究背景、目的和意义，并指出了全文的写作思路。阐述了投资环境及旅游投资环境的研究现状，回顾了国内外相关的研究进展，然后论述了旅游投资环境评价的相关理论，并对研究方法做了一定的归纳总结。 第二部分（第三章）：本部分先就山东半岛蓝色经济区旅游投资环境的一般要素：政治与法律环境、自然环境、经济环境、基础设施环境和社会文化环境逐一进行分析。然后针对山东半岛蓝色经济区旅游投资环境专项要素：旅游资源状况、旅游业发展状况、旅游市场状况进行分析。 第三部分（第四章）：本部分依据评价原则，选取合适的评价指标，构建区内旅游投资环境评价指标体系，运用均方差决策法确定各指标权重和计算经济区内各市综合得分，，得出山东半岛蓝色经济区各市旅游投资环境状况的排名，并对各城市进行简单点评。 第四部分（第五章）：本部分结合实际，提出优化山东半岛蓝色经济区旅游投资环境的对策与措施。
[Abstract]:With the rapid development of tourism, the position and role of tourism in the development of national economy and society are becoming more and more prominent, and the advantages of tourism are more and more widely reflected. The building of the blue economic zone of Shandong Peninsula is a new strategic orientation for Shandong Province from the national macro-strategic level, which brings new strategic opportunities and vast development space for the development of tourism in the economic zone. It is of great significance to study the tourism investment environment of the blue economic zone of Shandong Peninsula in order to promote the economic zone to attract foreign tourism investment and then promote the development of tourism in the economic zone. Tourism investment environment research is a process to provide scientific basis for investment tourism decision-making, and it is an important preparatory work before investment in tourism. On the basis of referring to a large number of literature in relevant fields at home and abroad, this paper further evaluates and studies the overall blue economic zone of Shandong Peninsula and the tourism investment environment of each city by using the method of qualitative analysis and quantitative analysis. The advantages and disadvantages of the blue economic zone of Shandong Peninsula and the tourism investment environment of each city are obtained. And explore the countermeasures to improve its tourism investment environment. This paper evaluates the tourism investment environment of Shandong Peninsula Blue Economic Zone in four parts: the first part (chapter I, chapter 2): this part expounds the research background, purpose and significance, and points out the writing ideas of the full text. This paper expounds the research status of investment environment and tourism investment environment, reviews the relevant research progress at home and abroad, and then discusses the relevant theories of tourism investment environment evaluation, and makes a certain summary of the research methods. The second part (chapter III): this part first analyzes the general elements of tourism investment environment in blue economic zone of Shandong Peninsula: political and legal environment, natural environment, economic environment, infrastructure environment and social and cultural environment one by one. Then it analyzes the special elements of tourism investment environment in blue economic zone of Shandong Peninsula: tourism resources, tourism development and tourism market. The third part (chapter IV): according to the evaluation principle, this part selects the appropriate evaluation index, constructs the evaluation index system of the tourism investment environment in the area, uses the mean variance decision method to determine the weight of each index and calculates the comprehensive score of each city in the economic zone. The ranking of tourism investment environment in blue economic zone of Shandong Peninsula is obtained, and the cities are briefly commented. The fourth part (Chapter V): combined with the reality, this part puts forward the countermeasures and measures to optimize the tourism investment environment of Shandong Peninsula Blue Economic Zone.
【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7
[Abstract]:With the rapid development of tourism, the position and role of tourism in the development of national economy and society are becoming more and more prominent, and the advantages of tourism are more and more widely reflected. The building of the blue economic zone of Shandong Peninsula is a new strategic orientation for Shandong Province from the national macro-strategic level, which brings new strategic opportunities and vast development space for the development of tourism in the economic zone. It is of great significance to study the tourism investment environment of the blue economic zone of Shandong Peninsula in order to promote the economic zone to attract foreign tourism investment and then promote the development of tourism in the economic zone. Tourism investment environment research is a process to provide scientific basis for investment tourism decision-making, and it is an important preparatory work before investment in tourism. On the basis of referring to a large number of literature in relevant fields at home and abroad, this paper further evaluates and studies the overall blue economic zone of Shandong Peninsula and the tourism investment environment of each city by using the method of qualitative analysis and quantitative analysis. The advantages and disadvantages of the blue economic zone of Shandong Peninsula and the tourism investment environment of each city are obtained. And explore the countermeasures to improve its tourism investment environment. This paper evaluates the tourism investment environment of Shandong Peninsula Blue Economic Zone in four parts: the first part (chapter I, chapter 2): this part expounds the research background, purpose and significance, and points out the writing ideas of the full text. This paper expounds the research status of investment environment and tourism investment environment, reviews the relevant research progress at home and abroad, and then discusses the relevant theories of tourism investment environment evaluation, and makes a certain summary of the research methods. The second part (chapter III): this part first analyzes the general elements of tourism investment environment in blue economic zone of Shandong Peninsula: political and legal environment, natural environment, economic environment, infrastructure environment and social and cultural environment one by one. Then it analyzes the special elements of tourism investment environment in blue economic zone of Shandong Peninsula: tourism resources, tourism development and tourism market. The third part (chapter IV): according to the evaluation principle, this part selects the appropriate evaluation index, constructs the evaluation index system of the tourism investment environment in the area, uses the mean variance decision method to determine the weight of each index and calculates the comprehensive score of each city in the economic zone. The ranking of tourism investment environment in blue economic zone of Shandong Peninsula is obtained, and the cities are briefly commented. The fourth part (Chapter V): combined with the reality, this part puts forward the countermeasures and measures to optimize the tourism investment environment of Shandong Peninsula Blue Economic Zone.
【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7
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