红色旅游目的地吸引力影响因素研究

发布时间：2019-06-10 01:12

【摘要】：红色旅游作为一种新型主题性旅游形式,近年来在中国大地逐渐兴起。国家政策的推动、广大民众的积极参与、各种异彩纷呈的“红色旅游”活动如火如荼地开展,掀起了一浪高过一浪的全国范围内的“红色旅游”热潮,为红色旅游目的地带来了大量的客源。但一方面红色旅游的迅猛发展也日益加剧了红色旅游目的地的竞争力,另一方面红色旅游目的地主要集中在欠发达地区,发展中仍存在一些问题。保持和引起旅游者对红色旅游的吸引力是红色旅游可持续发展的关键,是红色旅游目的地经济增长的重点。本文在阅读大量国内外文献的基础上,综合运用旅游学、社会学等相关基础理论,并参考前人已有的研究成果,结合红色旅游目的地自身的特点,设计量表。选取了井冈山为研究案例,采用实地问卷调查,借助SPSS16.0统计分析软件包的因子分析,从需求角度分析了影响红色旅游目的地吸引力的五个主要因素,即可进入性、红色旅游资源、旅游环境、旅游特色产品、自然资源和旅游地形象。通过SPSS16.0统计分析软件包的方差分析,分析不同个人属性特征对红色旅游目的地吸引力影响因素认识上是否有显著差异? 基于红色旅游目的地吸引力影响因素的实证研究,笔者提出了提升红色旅游目的地吸引力的建议,以期为红色旅游目的地可持发展提供借鉴,即改善目的地可进入条件；发挥红色资源优势；开发红色旅游特色产品；加强建设红色旅游目的地环境；提升红色旅游目的地形象。
[Abstract]:Red tourism, as a new form of thematic tourism, has been gradually rising in China in recent years. With the promotion of state policy and the active participation of the general public, various colorful "red tourism" activities have been carried out in full swing, setting off a wave of "red tourism" craze throughout the country. It brings a large number of tourists to the red tourist destination. However, on the one hand, the rapid development of red tourism also aggravates the competitiveness of red tourism destination, on the other hand, red tourism destination is mainly concentrated in underdeveloped areas, there are still some problems in the development. Maintaining and arousing the attraction of tourists to red tourism is the key to the sustainable development of red tourism and the focus of economic growth of red tourism destination. On the basis of reading a large number of domestic and foreign literature, this paper makes comprehensive use of tourism, sociology and other related basic theories, and refers to the previous research results, combined with the characteristics of red tourism destination itself, the design of a scale. The Jinggangshan Mountain is selected as the research case, the field questionnaire survey is used, and the factor analysis of SPSS16.0 statistical analysis software package is used to analyze the five main factors that affect the attractiveness of red tourism destination from the point of view of demand, that is, accessibility. Red tourism resources, tourism environment, tourism characteristic products, natural resources and tourist destination image. Through the variance analysis of SPSS16.0 statistical analysis software package, this paper analyzes whether there are significant differences in the understanding of the influencing factors of different personal attribute characteristics on the attractiveness of red tourism destination. Based on the empirical study of the influencing factors of the attractiveness of red tourist destination, the author puts forward some suggestions to improve the attractiveness of red tourist destination, in order to provide reference for the sustainable development of red tourist destination, that is, to improve the entry conditions of red tourist destination. Give full play to the advantages of red resources; develop red tourism products; strengthen the construction of red tourism destination environment; enhance the image of red tourism destination.
【学位授予单位】：湖北大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7;F224

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