A旅行社导游人员的薪酬再设计
发布时间：2019-06-10 12:59
【摘要】：根据《导游人员管理条例》的解释,导游是指取得导游证、接受旅行社委派,为旅游者提供向导、讲解及相关旅游服务的人员。导游是整个旅游行业中在第一线工作的专业技术人员；导游是为游客整个旅游过程中直接提供服务的人员,也是游客接触最多人员。所以导游的服务质量直接会影响游客对一次旅游的全部体验的直接评价,也会直接影响游客对旅行社、对旅游目的地和旅游行业的整体评价。所以导游的工作至关重要。但是,当前A旅行社导游的薪酬设计不尽合理,导致了导游没有基本生活需求的保障,导游的职业形象受损,游客的利益受损,旅行社和旅游目的地以及旅游行业的形象受损的恶性循环。 本文通过实地调查,以绩效工资理论、分享工资理论、双因素理论等作为理论基础,对A旅行社现行导游薪酬制度下导游的收入和导游薪酬结构进行分析,提出问题所在及产生的不利影响。 在此基础上,本文对阿坝州A旅行社导游的薪酬结构进行再设计。提出导游薪酬中应该包含能保障导游基本生活需求并能体现导游劳动的基本工资,能体现导游工作绩效水平的绩效工资,能让导游分享工作成效并促进工作积极性的合法佣金,以及能增强导游职业认同感、激发导游工作热情的福利和能增加导游收入并促进导游提高服务质量良性循环的小费。最后本文对新的A旅行社导游的薪酬结构进行了可行性的分析。
[Abstract]:According to the interpretation of the regulations on the Administration of Tour guides, a tour guide refers to a person who obtains a tour guide certificate, is appointed by a travel agency, and provides guides, explanations and related tourism services to tourists. Tour guide is the professional and technical personnel who work in the front line of the whole tourism industry, and the tour guide is the person who provides services directly for tourists in the whole tourism process, and is also the person who contacts the most people. Therefore, the service quality of tour guide will directly affect the direct evaluation of the whole experience of a tourism, and also directly affect the overall evaluation of travel agency, tourism destination and tourism industry. Therefore, the work of the tour guide is very important. However, at present, the salary design of the tour guide of A travel agency is not reasonable, which leads to the lack of the protection of the basic living needs of the tour guide, the damage to the professional image of the tour guide and the damage to the interests of tourists. Travel agencies and tourist destinations, as well as the image of the tourism industry damaged vicious circle. Based on the field investigation, this paper analyzes the income and salary structure of tour guides under the current tour guide salary system of A travel agency, based on the theory of performance wage, the theory of sharing wages and the theory of two factors. Raise the problem and its adverse effects. On this basis, this paper redesigns the salary structure of A travel agency tour guide in Aba Prefecture. It is pointed out that the salary of tour guides should include the basic wages that can guarantee the basic living needs of tour guides and reflect the labor of tour guides, the performance wages that can reflect the performance level of tour guides, and the legitimate commissions that can enable tour guides to share the effectiveness of their work and promote the enthusiasm of their work. And can enhance the tour guide professional identity, stimulate the tour guide work enthusiasm welfare and can increase the tour guide income and promote the tour guide to improve the service quality virtuous circle tip. Finally, this paper analyzes the feasibility of the salary structure of the new A travel agency tour guide.
【学位授予单位】：四川师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.6
本文编号：2496471
[Abstract]:According to the interpretation of the regulations on the Administration of Tour guides, a tour guide refers to a person who obtains a tour guide certificate, is appointed by a travel agency, and provides guides, explanations and related tourism services to tourists. Tour guide is the professional and technical personnel who work in the front line of the whole tourism industry, and the tour guide is the person who provides services directly for tourists in the whole tourism process, and is also the person who contacts the most people. Therefore, the service quality of tour guide will directly affect the direct evaluation of the whole experience of a tourism, and also directly affect the overall evaluation of travel agency, tourism destination and tourism industry. Therefore, the work of the tour guide is very important. However, at present, the salary design of the tour guide of A travel agency is not reasonable, which leads to the lack of the protection of the basic living needs of the tour guide, the damage to the professional image of the tour guide and the damage to the interests of tourists. Travel agencies and tourist destinations, as well as the image of the tourism industry damaged vicious circle. Based on the field investigation, this paper analyzes the income and salary structure of tour guides under the current tour guide salary system of A travel agency, based on the theory of performance wage, the theory of sharing wages and the theory of two factors. Raise the problem and its adverse effects. On this basis, this paper redesigns the salary structure of A travel agency tour guide in Aba Prefecture. It is pointed out that the salary of tour guides should include the basic wages that can guarantee the basic living needs of tour guides and reflect the labor of tour guides, the performance wages that can reflect the performance level of tour guides, and the legitimate commissions that can enable tour guides to share the effectiveness of their work and promote the enthusiasm of their work. And can enhance the tour guide professional identity, stimulate the tour guide work enthusiasm welfare and can increase the tour guide income and promote the tour guide to improve the service quality virtuous circle tip. Finally, this paper analyzes the feasibility of the salary structure of the new A travel agency tour guide.
【学位授予单位】：四川师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.6
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