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重大事件对举办地旅游形象的影响——2010上海世博会为例

发布时间:2019-06-12 01:19
【摘要】:通过调研数据分析处理,建立重大事件对举办地旅游形象影响的游客感知测量模型,分析差异规律,建构SEM模型探索游客感知对其行为影响关系。结果表明:①重大事件旅游形象影响的游客感知模型包括旅游便利影响、城市形象影响、城市功能影响、城市吸引影响等4个维度。②世博会对上海旅游形象影响的游客感知显著,不同群体感知强度差异明显,女性群体高于男性,已婚群体高于未婚,参观过世博会的群体高于未参观过的群体,本地游客(居民)感知高于外地游客。③世博会对上海旅游形象影响的游客感知呈现一定空间分异规律,在旅游便利和旅游吸引影响维度上,客源空间距离越远游客感知值越小;而在城市功能和城市形象影响维度上,客源距离越远游客感知越显著。④游客感知的4个维度中,旅游吸引影响维度对旅游者(居民)行为影响显著,其他维度影响不显著。开展重大事件对旅游地形象影响研究,对重大事件在我国的可持续发展具有理论与实践意义。
[Abstract]:Through the analysis and processing of the investigation data, the tourist perception measurement model of the influence of major events on the tourism image of the host place is established, the difference law is analyzed, and the SEM model is constructed to explore the relationship between tourists' perception and their behavior. The results show that: (1) the tourist perception model of the influence of tourism image of major events includes four dimensions: the influence of tourism convenience, the influence of urban image, the influence of urban function and the influence of urban attraction. 2 the perception intensity of Expo on Shanghai tourism image is significant, the perceived intensity of different groups is obviously different, the female group is higher than the male group, the married group is higher than the unmarried group, and the group who has visited the Expo is higher than the unvisited group. The perception of local tourists (residents) is higher than that of foreign tourists. (3) the tourists' perception of the impact of Expo on Shanghai tourism image shows a certain spatial differentiation law. In the dimension of tourism convenience and tourism attraction, the farther away the tourist space is, the smaller the tourist perception value is; In the dimension of urban function and urban image, the farther away the tourist source is, the more significant the tourist perception is. 4 among the four dimensions of tourist perception, the influence dimension of tourism attraction has a significant impact on the behavior of tourists (residents), but the influence of other dimensions is not significant. It is of theoretical and practical significance to carry out the research on the influence of major events on the image of tourist destination, which is of theoretical and practical significance to the sustainable development of major events in China.
【作者单位】: 安徽师范大学旅游学院;
【基金】:国家自然科学基金项目(41271171,41270631)
【分类号】:F592;F224

【参考文献】

相关期刊论文 前9条

1 李蕾蕾;旅游目的地形象的空间认知过程与规律[J];地理科学;2000年06期

2 朱z,

本文编号:2497610


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