河北省入境旅游客流分析及优化策略研究

发布时间：2019-07-05 05:51

【摘要】：旅游客流的时空演变规律一直都是旅游地理学的研究重点，一个区域的旅游客流时空演变规律对于制定地区旅游发展战略、开发旅游产品、确定旅游营销策略、拓展国际旅游客源市场均具有重要意义。首先本文系统分析了文章的研究背景、研究意义，并对国内外相关研究进行了综述，总结了国内外的研究重点和研究方向。接着，，对河北省的入境旅游游客进行分析，通过入境游客抽样统计资料及相关调查资料对河北省入境旅游者的基本特征、游客规模、行为偏好及满意度特征等进行了综合分析。然后采用年度变化指数、齐夫分形、转移态指数、场理论等研究方法对河北省入境旅游客流的时间特征、分形分布特征、空间流动转移特征以及场效应特征进行研究，得出河北省入境旅游客流年度波动较明显，河北省入境旅游客流流量位序-规模结构分布服从于Zipf定律。且河北省入境游客的空间流动与北京、天津、上海等一线口岸城市的联系强度较大，旅游重心主要分布在秦皇岛、承德、保定、廊坊一带，河北省入境旅游客流的空间场呈现出“多极核”辐射模式。最后，针对入境旅游客流存在的问题从客流构成优化、客流消费结构优化、提高客流重游率、危机事件的处理及区域旅游联合开发的角度提出优化策略。
文内图片：

图片说明：002-2011年河北省各市场强分布图
[Abstract]:The temporal and spatial evolution of tourist flow has always been the focus of tourism geography. The temporal and spatial evolution of tourist flow in a region is of great significance for the formulation of regional tourism development strategy, the development of tourism products, the determination of tourism marketing strategy and the expansion of international tourist market. First of all, this paper systematically analyzes the research background and significance of the article, and summarizes the related research at home and abroad, and summarizes the research focus and research direction at home and abroad. Then, the inbound tourists in Hebei Province are analyzed, and the basic characteristics, tourist size, behavior preference and satisfaction characteristics of inbound tourists in Hebei Province are comprehensively analyzed through the sampling statistics and related survey data of inbound tourists. Then the time characteristics, fractal distribution characteristics, spatial flow transfer characteristics and field effect characteristics of inbound tourist flow in Hebei Province are studied by means of annual change index, Ziff fractal, transfer state index and field theory. It is concluded that the annual fluctuation of inbound tourist flow in Hebei Province is obvious, and the order-scale structure distribution of inbound tourist flow in Hebei Province obeys Zipf's law. Moreover, the spatial flow of inbound tourists in Hebei Province has a strong connection with Beijing, Tianjin, Shanghai and other first-tier port cities. The tourism center of gravity is mainly distributed in Qinhuangdao, Chengde, Baoding, Langfang area, and the space field of inbound tourist flow in Hebei Province shows a "multipolar" radiation model. Finally, in view of the problems existing in the inbound tourist flow, this paper puts forward the optimization strategy from the aspects of the optimization of passenger flow composition, the optimization of passenger flow consumption structure, the improvement of passenger flow revisit rate, the management of crisis events and the joint development of regional tourism.
【学位授予单位】：燕山大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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