防城港市金花茶科普旅游产品开发研究
发布时间：2019-07-05 17:02
【摘要】：近年来旅游业对于促进社会经济发展所扮演的角色愈发重要,伴随着新型旅游形式的不断涌现,科普旅游已逐渐成为旅游业发展的新兴增长点。科普旅游顺应时代发展的趋势,可以满足人们对科学知识的需求,将学习科学知识融入到休闲娱乐的旅游活动中,这样的旅游方式越来越受到旅游者的青睐。 本文以防城港市金花茶为对象,研究开发以金花茶为主题的科普旅游产品。论文包括以下部分：第一部分主要阐述了金花茶科普旅游产品开发的研究背景、意义、方法、内容以及国内外相关研究情况；第二部分阐述了防城港市金花茶科普旅游概况,在此基础上分析防城港市金花茶科普旅游的客源市场特征,可分为游客构成分析和游客行为特征分析两方面；第三部分探讨了防城港市金花茶科普旅游产品的开发内容以及对科普旅游产品的营销策划,主要包括科普旅游产品开发、市场推广运营管理等方面的内容；第四部分主要阐述了防城港市金花茶科普旅游产品开发过程中所需要的保障措施；第五部分为论文的结论和讨论部分,总结论文研究成果,对尚未研究的问题提出讨论。 本文研究结论主要有：一、防城港市金花茶科普旅游产品开发研究兼具区域经济效益、社会效益、生态效益,开发切实可行。二、防城港市金花茶旅游科普产品旅游开发需要特别注意解决消费因子对游客满意度的影响,加强软件服务和硬件设施建设是保证旅游产品服务质量的关键。三、防城港市金花茶科普旅游产品开发需要重点解决旅游产品体验性不高,参与性不强的问题,需要切实地将科普行为与旅游活动紧密的结合起来。四、防城港市金花茶科普旅游产品开发需要特别重视学生市场与老年人市场的影响,逐步扩大产品覆盖面,提升产品影响力。五、防城港市科普旅游产品开发需要结合区域联动与产业联动模式,逐步建立科普旅游的品牌效应。六、防城港市经济发展态势良好,金花茶科普旅游市场具有巨大的潜力。
[Abstract]:The role of tourism in promoting social and economic development has become more and more important in recent years. With the emergence of new forms of tourism, popular science tourism has become a new growth point of tourism development. The trend of the development of popular science tourism in the course of time should meet the demand of people for scientific knowledge, and integrate the study of scientific knowledge into the tourism activities of leisure and entertainment, so that the way of tourism is more and more popular with the tourists. This paper is to study the development of the popular science tourism product based on the camellia chrysantha in the city of Fangchenggang. The paper includes the following parts: the first part mainly expounds the research background, meaning, method, content and relevant research situation of the product development of the popular science tourism product of the camellia chrysantha; and the second part expounds the general tourism of the golden camellia in the city of Fangchenggang. The paper, on the basis of this, analyzes the characteristics of the tourist market of the popular science tourism in Fangchenggang, which can be divided into two aspects: the composition analysis of the tourists and the characteristics of the tourists' behavior. The third part discusses the development of the popular science tourism products in Fangchenggang, and the marketing strategy to the popular science and tourism products. The paper mainly includes the content of the product development, marketing and operation management of the popular science tourism products. The fourth part mainly expounds the necessary safeguard measures in the process of product development of the camellia chrysantha in Fangchenggang. The fifth part is the conclusion and the discussion part of the paper, and the research of the paper is concluded. The fruit, put forward to the question that has not been studied The research results of this paper are as follows:1. The research on the development of the science tourism product of Jinhua tea in Fangchenggang has both the regional economic benefit, the social benefit, the ecological benefit and the development and cutting. 2. The tourism development of Jinhua tea tourism science product in Fangchenggang needs special attention to the effect of the consumption factors on the satisfaction of the tourists, and the construction of the software service and the hardware facilities is the guarantee of the service quality of the tourism products The key to the development of tourism products is to solve the problems of low experience and low participation of the tourism products, and the close relationship between the popular science and the tourism activities needs to be effectively solved. in addition, that product development of the golden camellia in the city of Fangchenggang should pay special attention to the influence of the student market and the old people's market, and gradually expand the product reach and promote the product The influence of the five, Fangchenggang science and tourism product development needs to combine the regional linkage and industry linkage mode, and gradually establish the product of popular science tourism Brand effect.6. The economic development of Fangchenggang City is good, and the market for popular science tourism of Jinhua tea is of great significance.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7
本文编号：2510679
[Abstract]:The role of tourism in promoting social and economic development has become more and more important in recent years. With the emergence of new forms of tourism, popular science tourism has become a new growth point of tourism development. The trend of the development of popular science tourism in the course of time should meet the demand of people for scientific knowledge, and integrate the study of scientific knowledge into the tourism activities of leisure and entertainment, so that the way of tourism is more and more popular with the tourists. This paper is to study the development of the popular science tourism product based on the camellia chrysantha in the city of Fangchenggang. The paper includes the following parts: the first part mainly expounds the research background, meaning, method, content and relevant research situation of the product development of the popular science tourism product of the camellia chrysantha; and the second part expounds the general tourism of the golden camellia in the city of Fangchenggang. The paper, on the basis of this, analyzes the characteristics of the tourist market of the popular science tourism in Fangchenggang, which can be divided into two aspects: the composition analysis of the tourists and the characteristics of the tourists' behavior. The third part discusses the development of the popular science tourism products in Fangchenggang, and the marketing strategy to the popular science and tourism products. The paper mainly includes the content of the product development, marketing and operation management of the popular science tourism products. The fourth part mainly expounds the necessary safeguard measures in the process of product development of the camellia chrysantha in Fangchenggang. The fifth part is the conclusion and the discussion part of the paper, and the research of the paper is concluded. The fruit, put forward to the question that has not been studied The research results of this paper are as follows:1. The research on the development of the science tourism product of Jinhua tea in Fangchenggang has both the regional economic benefit, the social benefit, the ecological benefit and the development and cutting. 2. The tourism development of Jinhua tea tourism science product in Fangchenggang needs special attention to the effect of the consumption factors on the satisfaction of the tourists, and the construction of the software service and the hardware facilities is the guarantee of the service quality of the tourism products The key to the development of tourism products is to solve the problems of low experience and low participation of the tourism products, and the close relationship between the popular science and the tourism activities needs to be effectively solved. in addition, that product development of the golden camellia in the city of Fangchenggang should pay special attention to the influence of the student market and the old people's market, and gradually expand the product reach and promote the product The influence of the five, Fangchenggang science and tourism product development needs to combine the regional linkage and industry linkage mode, and gradually establish the product of popular science tourism Brand effect.6. The economic development of Fangchenggang City is good, and the market for popular science tourism of Jinhua tea is of great significance.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7
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