国外旅游地感知研究综述

发布时间：2019-08-13 10:05

【摘要】：本文从旅游地感知发展历程、研究方法、研究视角、研究内容等方面进行梳理与介绍。研究将国外旅游地感知研究分为四个阶段,深入分析了每个阶段的研究特点。研究还对旅游地感知研究的主要方法按时间顺序进行了综述。研究将国外旅游地研究的切入视角分为心理行为视角和时空差异视角两个角度,分析了从不同学科角度进行旅游地感知研究的研究重点与思路。研究还对国外旅游地感知研究的主要领域进行了总结,研究分析了国外旅游地研究主要使用的影响因素,指出目前影响因子研究的关键在于因子的约简和总结。研究还从旅游者和旅游地的角度分别分析了旅游者相关要素以及旅游地相关因素对于旅游地感知的影响。研究进一步明确了国外旅游地感知研究中感知对于心理行为影响的研究链条,并且提出国外旅游地感知应用研究主要被运用在旅游地定位与营销领域。最后,研究对于国外旅游地研究的动向作出了全面的观察,并且结合在国内研究的适用性提出了研究建议。
[Abstract]:This paper combs and introduces the development of tourist perception, research methods, research perspective, research content and so on. The study divides the study of foreign tourism destination perception into four stages, and deeply analyzes the research characteristics of each stage. The main methods of tourism destination perception are also reviewed in chronological order. The research divides the perspective of foreign tourism destination research into two angles: psychological behavior perspective and space-time difference perspective, and analyzes the research focus and train of thought of tourism destination perception research from the perspective of different disciplines. The research also summarizes the main fields of foreign tourism destination perception research, analyzes the main influencing factors used in foreign tourism destination research, and points out that the key to the current research of influencing factors lies in the reduction and summary of factors. The study also analyzes the influence of tourist related factors and tourist destination related factors on tourist perception from the perspective of tourists and tourist destinations. The research further clarifies the research chain of the influence of perception on psychological behavior in the study of tourism destination perception in foreign countries, and puts forward that the applied research of tourism destination perception in foreign countries is mainly used in the field of tourist destination positioning and marketing. Finally, the research makes a comprehensive observation on the research trend of foreign tourist destination, and puts forward some research suggestions combined with the applicability of domestic research.
【作者单位】：北京第二外国语学院;北京大学城市与环境学院旅游研究与规划中心;海南省发展与改革委员会;
【基金】：香港理工大学基金项目(1-ZV77)
【分类号】：F591

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