农产品绿色生产与绿色消费协同演化博弈分析

发布时间：2018-01-02 05:03

本文关键词：农产品绿色生产与绿色消费协同演化博弈分析　出处：《江苏农业科学》2017年10期 　论文类型：期刊论文

【摘要】：研究农产品绿色生产与绿色消费协同发展条件,运用演化博弈理论,构建消费者与农产品生产加工企业之间协同演化博弈模型,定量把握农产品绿色生产与绿色消费的协同互动关系,得出协同演化趋势:当系统正常运行时,理想的协同是同时选择绿色生产与绿色消费策略;当系统出现异常时,企业应最大限度地降低绿色生产成本,带动消费者对农产品的绿色消费,同时充分发挥政府职能,最终实现系统异常时协同逐步向正常时协同演进。研究结果表明,降低农产品绿色生产成本是消费者进行绿色消费的前提条件,政府提高对绿色生产的鼓励并加大对非绿色生产的惩罚是企业绿色生产的关键。
[Abstract]:This paper studies the cooperative development conditions of green production and green consumption of agricultural products, and constructs a cooperative evolutionary game model between consumers and agricultural product processing enterprises by using evolutionary game theory. The cooperative interaction between green production and green consumption of agricultural products is quantitatively grasped, and the trend of collaborative evolution is obtained: when the system is running normally, the ideal coordination is to choose the strategy of green production and green consumption simultaneously; When the system is abnormal, the enterprise should reduce the green production cost to the maximum extent, drive the consumer to the green consumption of agricultural products, at the same time, give full play to the government function. The research results show that reducing the green production cost of agricultural products is the precondition of green consumption of consumers. The key to green production is to encourage green production and punish non-green production.
【作者单位】：哈尔滨商业大学;
【基金】：国家自然科学基金(编号:71371061) 黑龙江省重点科技攻关(编号:GB14D409) 黑龙江省教育厅科学技术研究项目(编号:12541217) 哈尔滨商业大学研究生创新科研项目(编号:YJSCX2015-343HSD)
【分类号】：F224.32;F323
【正文快照】： “民以食为天,食以安为先”。近年来,人民生活水平不断提高,越来越重视农产品质量,生产绿色农产品,推动农业向高产、优质、高效、生态、安全方向发展,是当前及今后农业发展的必然方向[1]。“十二五”期间,虽然蔬菜、水产品和畜禽产品在例行监测中,合格率分别上升了3.0、0.3、4

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