基于农资消费行为的农资产品技术推广模式选择

发布时间：2018-01-10 05:33

本文关键词：基于农资消费行为的农资产品技术推广模式选择　出处：《福建农林大学》2015年硕士论文　论文类型：学位论文

【摘要】：随着市场经济的发展,中国的农资产品逐渐走向生产过剩,国外的农资产品也随着经济全球化的脚步进入到国内市场,农资企业面临着前所未有的挑战。农资企业要想在日益激烈的市场竞争中谋得生存与发展,不能停留在原有的经营模式上,需要真正做到为农户谋福祉,用科技创造财富,实现农户、企业双丰收,做农户信得过的品牌。农业科学技术推广有助于推进国家农业科学技术成果转化,促进农业经济增长、增加农户收入、改善生态环境。因为在市场经济条件下,农户对农业技术日益增长的需求已经无法单由政府的推广力量得到满足,我国的农业科技推广体系是以政府为主导,多种辅助主体并行的推广模式存在。农资企业作为市场运行的主体,能与农户进行更直接的接触,从农业生产实际出发来帮助农户解决所遇到的问题。因此,农资企业已逐渐成为支撑我国农业科学技术服务体系的重要组成部分。为了加快农业技术成果的转化,响应国家积极促进农村经济发展的号召,本文从农户对农资产品的技术需求作为切入点,分析农户对农资产品的消费行为。以福建省福农农资集团有限公司为例,根据公司所采用的技术推广模式,进一步阐述在以往技术推广过程中,企业总结的经验和存在的不足。对农户的农资消费行为、农业技术需求和对农资企业的技术服务满意度等三个方面进行调查研究,最后提出适合农资企业的技术推广模式。目前农资市场仍存在竞争混乱、农资企业素质参差不齐、政府的市场调控不到位以及推广模式不完善等问题,对此,本文也从政府层面、企业层面和农户技术需求层面提出了解决措施：政府方层面：一是加大监管力度,规范农资市场：二是完善农技推广服务体系,化解农户信任危机；三是加大财政投入和科技创新力度,为农资企业技术服务提供政策支持。企业层面：一是提升农资企业技术创新和技术服务能力；二是加快农业信息化建设,拓宽农业技术推广途径；三是大力开发企业人力资源;四是优化成长环境,建立企业信息交流平台。农户技术需求层面：一是因地制宜完善农业技术服务方法；二是切实提高农户的综合素质,加强对农户的技术培训。
[Abstract]:With the development of market economy, the agricultural products of China are gradually overproducing, and the agricultural products of foreign countries have also entered the domestic market with the pace of economic globalization. Agricultural enterprises are facing unprecedented challenges. If they want to survive and develop in the increasingly fierce market competition, they can not stay on the original business model, and need to truly achieve the well-being of farmers. Using science and technology to create wealth, to achieve a double harvest of farmers and enterprises, and to become a brand that farmers can trust. Agricultural science and technology promotion is conducive to promoting the transformation of national agricultural science and technology achievements and promoting agricultural economic growth. Increase farmers' income, improve ecological environment, because in the market economy conditions, farmers' growing demand for agricultural technology can no longer be met by the government's promotion power alone. The agricultural science and technology extension system of our country is the government as the leading, many kinds of auxiliary main body parallel extension mode exists. As the main body of the market operation, agricultural enterprises can make more direct contact with the farmers. From the reality of agricultural production to help farmers solve the problems encountered. Agricultural enterprises have gradually become an important part of supporting our agricultural science and technology service system. In order to speed up the transformation of agricultural technology achievements, the government has responded to the call of the country to actively promote the development of rural economy. From the point of view of farmers' technical demand for agricultural products, this paper analyzes the consumption behavior of farmers' agricultural products. Taking Fujian Funong Agricultural Resources Group Co., Ltd as an example, according to the technology extension model adopted by the company. Further elaborated in the past technology promotion process, the enterprise summarizes the experience and the existence insufficiency. Agricultural technology demand and technical service satisfaction of agricultural enterprises were investigated and studied. Finally, a suitable technology extension model for agricultural enterprises was put forward. At present, there is still confusion of competition in the agricultural capital market. The quality of agricultural enterprises is uneven, the government's market regulation is not in place, and the promotion model is not perfect, this paper also from the government level. At the enterprise level and the level of farmers' technical demand, the measures are put forward: first, to strengthen supervision and standardize the agricultural material market; second, to perfect the agricultural technology extension service system and resolve the crisis of farmers' trust; Third, increase financial input and scientific and technological innovation to provide policy support for the technical services of agricultural enterprises. At the enterprise level: first, to enhance the technical innovation and technical service capacity of agricultural enterprises; Second, speed up the construction of agricultural information, broaden the ways of agricultural technology extension; Third, vigorously develop the human resources of enterprises; Fourth, optimize the growth environment, establish enterprise information exchange platform. The level of farmers' technical needs: first, improve the agricultural technology service methods according to local conditions; Second, improve the comprehensive quality of farmers and strengthen the technical training of farmers.
【学位授予单位】：福建农林大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.72;F323.3

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