基于SWOT法的嘉兴市农民专业合作社发展研究

发布时间：2018-02-26 11:27

本文关键词： 农民专业合作社 SWOT法发展战略　出处：《浙江大学》2015年硕士论文　论文类型：学位论文

【摘要】：农民专业合作社是连接小农户与大市场的桥梁,是提高农民组织化程度,增加农民收入的重要途径。合作社产前通过为农户提供生产资料,产中提供技术指导与咨询,产后提供市场信息,并部分收购社员农产品,降低生产风险,节约生产成本,提高产品质量进而增加农户收入。尽管2007年7月1日《中国农民专业合作社法》实施以来,嘉兴市农民专业合作社发展的外部环境不断完善,合作社发展迅速。然而,截止目前,嘉兴市农户合作社的参与率并不高,合作社带动农户的能力并不强,这严重制约了嘉兴市合作社的进一步发展。因此,本文通过SWOT法对嘉兴市农户合作社的发展方向进行研究,通过分析目前嘉兴市农户合作社发展过程中遇到的的内部优势、内部劣势、外部优势与外部劣势,并通过实地调研,提出相应的发展策略。对正确选择农民专业合作社发展战略,促进合作社健康快速发展具有重要意义。本文在理论研究的基础上,结合现今农民专业合作社的发展实际进行深入研究。全文共五章：第一章,主要介绍了本主题研究的重要意义和基本目的,通过对国内外研究现状的调研、相关理论的研究确定本文研究思路,对可能的创新点进行了介绍,并根据研究的构想和实际需求,确定研究方法。第二章,主要研究嘉兴市农民专业合作社的发展历程、现状、存在的问题及措施。对农民专业合作社发展的组织主体、重大利益相关者和外部相关者进行深入分析,为接下来的研究提供背景知识和理论支撑。第三章,基于SWOT法的嘉兴市农民专业合作社发展战略研究。从内部优势,内部劣势,外部优势,外部劣势四方面深入分析了目前嘉兴市农民专业合作社的发展现状。第四章,通过战略分析,提出嘉兴市农民专业合作社的发展方向和发展战略。利用分析得出四种战略选择：SO战略,ST战略,WO战略,WT战略。
[Abstract]:Farmers' specialized cooperatives are a bridge connecting small farmers with large markets, and an important way to increase farmers' organizational degree and income. Cooperatives provide farmers with means of production and technical guidance and advice in their production before birth. Providing market information after delivery, and partly purchasing agricultural products for members, reducing production risks, saving production costs, improving product quality, and thus increasing farmers' income. Although since the implementation of the Chinese Law on Farmers' Professional Cooperatives in July 1st 2007, The external environment for the development of farmers' specialized cooperatives in Jiaxing is constantly improving and cooperatives are developing rapidly. However, so far, the participation rate of farmers' cooperatives in Jiaxing is not high, and the ability of cooperatives to drive farmers is not strong. This seriously restricts the further development of Jiaxing cooperatives. Therefore, this paper studies the development direction of farmers cooperatives in Jiaxing City by SWOT method, and analyzes the internal advantages encountered in the development process of farmers cooperatives in Jiaxing City, through the analysis of the internal advantages encountered in the development process of farmers cooperatives in Jiaxing City. Internal inferiority, external advantage and external inferiority, and through field investigation, put forward the corresponding development strategy. It is of great significance to promote the healthy and rapid development of cooperatives. On the basis of theoretical research, this paper makes a deep study on the development of farmers' professional cooperatives. The thesis consists of five chapters: chapter one, This paper mainly introduces the significance and basic purpose of this subject research, through the investigation of the current research situation at home and abroad, the relevant theoretical research to determine the train of thought of this paper, the possible innovation points are introduced. The second chapter mainly studies the development course, the present situation, the existing problems and the measures of the farmers' specialized cooperative in Jiaxing. Deep analysis of major stakeholders and external stakeholders to provide background knowledge and theoretical support for the following research. Chapter three, the development strategy of Jiaxing farmers' professional cooperatives based on SWOT method. From the internal advantages, internal weaknesses, Four aspects of external advantages and disadvantages are analyzed in detail. Chapter 4th, through strategic analysis, analyzes the current situation of the development of farmers' specialized cooperatives in Jiaxing. This paper puts forward the development direction and development strategy of Jiaxing Farmers' specialized Cooperative, and obtains four kinds of strategic choices: 1: so strategy and St strategy and WO strategy and WT strategy by means of analysis.
【学位授予单位】：浙江大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F321.42

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