古丈县茶产业发展现状及可持续发展策略研究

发布时间：2018-03-16 02:05

本文选题：茶产业　切入点：现状　出处：《湖南农业大学》2015年硕士论文　论文类型：学位论文

【摘要】：古丈县地处武陵山脉川、渝、黔、鄂腹地,东北紧邻张家界、常德等地区,承“华中”启“西部”,是湖南省的茶叶主产区之一,也是湖南产茶历史最悠久的地区之一,享有“茶叶之乡”、“林业之乡”和“歌舞之乡”的美誉。茶叶产业是古丈县的传统产业、特色产业、优势产业,也是古丈县的农业支柱产业之一。近年来,在各级政府部门的重视和全县人民的共同努力下,古丈县茶产业开发经营取得了一定成效,但总体而言仍处于茶产业发展过程的初级阶段,要实现传统茶业向现代茶产业转变还存在多种制约因素。本文在实地调研的基础上,通过查阅年鉴、走访相关部门获取了大量数据资料,在此基础上对古丈县茶产业的发展历史和现状做了深入剖析。运用SWOT分析方法分析了古丈县茶产业发展的内部优势和劣势,并结合国内外茶产业发展现状对古丈县茶产业发展的外部机遇和威胁进行了深入分析研究,并以此为依据制定了古丈县茶产业发展的总体思路与战略,确立了将古丈县打造成中国有机绿茶第一县和武陵山片区茶叶生产、加工、营销中心以及中国出口绿茶的产业中心,将古丈毛尖打造成湖南绿茶第一品牌和武陵山片区第一绿茶品牌的产业总体发展定位。最后提出了古丈县茶产业可持续发展的对策措施,一是茶园建设合理规划,科学栽培；二是加快茶叶加工厂建设与升级改造,提高机械化生产加工水平；三是强化品牌建设和管理,进一步提升品牌知名度和影响力；四是建立健全茶叶市场营销体系；五是优化茶叶产品结构；六是加强标准化体系建设,完善行业管理体制；七是积极发展茶文化旅游,促进茶旅产业联动发展；八是加强风险防范；九是完善产业发展的保障体系。
[Abstract]:Guzhang county is located in Sichuan, Chongqing, Guizhou, Hubei hinterland of Wuling mountain range, the northeast is adjacent to Zhangjiajie, Changde and other regions. It is one of the main tea producing areas in Hunan province and one of the oldest tea producing areas in Hunan province. Tea industry is the traditional industry, characteristic industry, advantage industry of Guzhang County, and one of the agricultural pillar industries of Guzhang County in recent years. With the attention of government departments at all levels and the joint efforts of the people of the whole county, the development and management of the tea industry in Guzhang County has achieved certain results, but overall it is still in the primary stage of the tea industry development process. In order to realize the transition from traditional tea industry to modern tea industry, there are still many restrictive factors. Based on the field investigation, this paper visits the relevant departments to obtain a large amount of data on the basis of on-the-spot investigation and reference to the yearbook. On this basis, the development history and present situation of the tea industry in Guzhang County are deeply analyzed. The internal advantages and disadvantages of the tea industry development in Guzhang County are analyzed by using SWOT analysis method. Combined with the present situation of tea industry development at home and abroad, the external opportunities and threats of tea industry development in Guzhang County were analyzed and studied, and the overall thinking and strategy of tea industry development in Guzhang County were formulated. Has established the Guzhang County as the first county of organic green tea in China and the Wulingshan tea production, processing and marketing center, as well as an industrial center for the export of green tea in China. Guzhang Maojian is the first brand of green tea in Hunan province and the first green tea brand in Wulingshan area. Finally, the countermeasures for the sustainable development of tea industry in Guzhang County are put forward, one is the rational planning of tea garden construction and the other is scientific cultivation. Second, to speed up the construction and upgrading of tea processing plants, to improve the level of mechanized production and processing; third, to strengthen brand building and management to further enhance brand awareness and influence; fourth, to establish and improve the tea marketing system; Fifth, optimize the structure of tea products; sixth, strengthen the construction of standardization system and perfect the management system of the industry; seventh, actively develop the tourism of tea culture to promote the linkage development of tea tourism industry; eighth, strengthen the prevention of risks; Ninth, perfect the safeguard system of industrial development.
【学位授予单位】：湖南农业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F326.12

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